New Look, Oxford Street, London.
5 Social Commerce Sites that Influencers Will Love. Putting mobile at the heart of every customer experience. We live in a such a fast moving, mobile world that developments in smartphone and tablet technology saw approximately 7bn mobile devices in use by the end of 2013.
With research last year by Comscore revealing that one in three online minutes is now spent beyond the desktop, mobile and tablet devices are moving away from being only secondary devices. The dramatic shifts we are seeing in behaviours are posing enormous challenges for retailers and other businesses scrambling to keep up with the pace of change. We at Amaze have identified four key steps we think brands must take for commercial success in today's mobile-driven territory. 1.
Be aware Mobile has become almost a remote control for our lives, influencing how we shop, inform and entertain ourselves, and connect with one another. To attribute a commercial value to mobile, businesses must be able to identify how it impacts across the sales lifecycle, from marketing channels and social media to customer care and support. 2.
Four essential fashion retail apps. From style blogging to fashion magazines and tracking down lusted-after items, there really is an app for that.
LIKEtoKNOW.it Launched by the founders of Reward Style – a tool that allows bloggers to earn commission from brands on products featured on their site – LIKEtoKNOW.it aims to make it easier than ever for fashion followers to find out what their favourite bloggers are wearing and, more importantly, where to buy it. One signup with LIKEtoKNOW.it syncs the service with your Instagram account, allowing you to start accessing information instantly. If the users ”likes“ an Instagram picture of a blogger, details of the outfit the blogger is wearing are sent via email newsletter, complete with links to buy each item.
Co-founder Amber Venz is a fan of a clean and uncluttered aesthetic which makes the emails and site a dream to navigate. Omni-channel retail: joining up the consumer experience. The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we are still finding our way around it.
Young people have grown up in this digital environment and are unafraid to use it. What is clear is that if we want to survive and prosper in this new digital era, we need to look at not only what it can do for our brands, but also what it can't. And the one thing that online can't reproduce is the physical interaction between your consumer and the product. Offline gives us the opportunity to fulfil other senses that are involved in making a purchase. A physical place is somewhere to return a product, to have a conversation with someone face-to-face. In a recent survey, 60% of respondents said that they expected converged retail channels to be the norm by 2014.
Your customers will trust someone who is reliable, consistent in what they say, how they say it and what they promise. Showrooming: it's an opportunity for retail, not a threat. A decade ago, while we, the early adopters of mobile, were browsing the shelves of Dixons on the high street, we were also skulking on our Nokia 6600s, searching for better prices on the internet.
This is called showrooming and wasn't as easy to achieve as it is now, in this 4G-enabled world, but it sure was economical. I'm surprised that retailers are only just catching on. The Christmas trading figures for 2013 further highlight how online – and specifically mobile – is beating bricks-and-mortar retail. It seems many of these stores have become glorified showrooms for price-hungry shoppers who then buy elsewhere. The sad truth is that retail has been slower than other industries to adopt mobile. This behaviour is not going anywhere, so retailers really need to embrace it and see it as an opportunity. First, consider that the space between the aisle and the checkout is where the online competition is waiting. Of course, shoppers want to believe a retailer is good value. Youth Fashionwear - 2013.
Spending on advertising. Request Could you please answer as many of the following questions as possible:- Q1.
How much was spent on advertising in the UK for the last three years by the following groups? :- (a) The whole population (b) All UK universities (c) The Public sector (including informative adverts) (d) Graduate recruiters targeting prospective students Q2. Q3. Q4. Response Thank you for your request to the Office for National Statistics (ONS) asking for information under the Freedom of Information Act 2000 on the amount spent on advertising in the last three years in the UK. Q1 - How much was spent on advertising in the UK for the last three years by the following groups?
1. Total purchases of advertising and market research from the ABS for the UK Business Economy were £29,005 million in 2009, £31,188 million in 2010, £32,649 million in 2011. Some of the purchases recorded by the ABS above are treated as products recorded in the UK annual Supply and Use Tables below.
The Concept.