santaritta
Luciano Santa Ritta
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The purpose of leadership isn’t to increase shareholder value or the productivity of work teams, though effective leadership does these things. Rather, the purpose of leadership is to change the world around you in the name of your values, so you can live those values more fully and use them to make life better for others. The process of leadership is to turn your values into a compelling cause for others.
Revealing your moment of truth - McKinsey Quarterly - Organization - Talent
Archeology
» Advertising FUTUREPREDICTIONS
The evolution of technology, beginning in the early stone age and evolving to the most powerfull technology of all times. Client: SATURN Advertising Agency: Scholz&Friends, Berlin, Germany (www.s-f.com) Creative Director: Oliver Handlos Art Director: James Cruickshank, Michael Hess Copywriter: Felix Fenz, Sebastian Plum, Bastian Engbert
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