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Editor’s note : Big Data has been around for a long time between credit card transactions, phone call records and financial markets. Companies like AT&T, Visa, Bank of America, Ebay, Google, Amazon and more have massive databases they mine for competitive advantage.
This guest post was written by Kleiner Perkins Caufield & Byers partners John Doerr , Bing Gordon , Chi-Hua Chien and Ellen Pao .