Humanism
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Secular Humanism Defined * by Tom Flynn Secular Humanism’s Unique Selling Proposition Coined four decades ago by advertising executive Rosser Reeves, “unique selling proposition” means a distinctive and meaningful characteristic that only one among a cluster of competitors exhibits. 1 It’s the thing that makes your message or product different from any other. If secular humanism exhibits such a characteristic, then that would almost certainly justify its existence as an independent life stance—and demonstrate the need for a dedicated organization to be its advocate.
Council for Secular Humanism