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Le cabinet KPMG vient de publier une enquête d’envergure mondiale, baptisée « Going Social : How businesses are making the most of social media. » Basée sur un panel de 1850 managers et de plus de 2 000 salariés à travers 10 pays, l’étude montre que l’usage des réseaux sociaux en entreprise tend à être bénéfique pour leur activité, notamment en améliorant le bien être au travail de leurs employés. En effet, d’après les résultats de cette étude, le niveau de satisfaction au travail des employés interrogés est supérieur dans les entreprises qui autorisent l’accès aux réseaux sociaux (63 %), qu’au sein des entreprises qui limitent cette accès (41 %). Interdire catégoriquement l’accès aux plateformes sociales lors du temps de travail semble contre productif. En effet, près de 75% des employés interrogés s’attendent à pouvoir accéder aux réseaux sociaux lorsque leur entreprise les utilise à des fins marketing.
[Etude] Facebook et Twitter au bureau, c’est bon pour l’entreprise ! | FrenchWeb.fr
Pour être efficace sur les réseaux sociaux, il faut être actif et diffuser régulièrement des contenus intéressants. Oui, certes. Mais attention : trop d'info tue l'info ! Et sur les réseaux sociaux comme ailleurs, le seuil de "tolérance" à une surabondance d'information existe. Voilà pourquoi, sur vos profils, un partage de contenus en nombre trop important (" oversharing ") peut avoir un impact négatif sur le nombre de personnes qui vous suivent. Justement, quantitativement, quel est le nombre de messages quotidiens qu'il ne faut pas dépasser ?
Twitter, Facebook, Google+, LinkedIn : ne publiez pas trop souvent !
Facebook and Twitter have created a generation obsessed with themselves, who have short attention spans and a childlike desire for constant feedback on their lives, a top scientist believes. Repeated exposure to social networking sites leaves users with an 'identity crisis', wanting attention in the manner of a toddler saying: 'Look at me, Mummy, I've done this.' Baroness Greenfield, professor of pharmacology at Oxford University, believes the growth of internet 'friendships' – as well as greater use of computer games – could effectively 'rewire' the brain. Vain generation: A top Oxford scientist has warned that repeated exposure to social networking websites could harm users. (Picture posed by model)
Facebook and Twitter creating vain generation of self-obsessed people | Mail Online
Twitter has analyzed the 25 billion tweets sent in 2010 and published the list of top overall trends in the year behind us, as well as the top 10 trending topics in eight categories: news events, people, movies, television, technology, World Cup, sports and hashtags. Twitter’s top 10 overall trends actually paint quite a good picture of what the world was interested in in 2010; definitely more so than Google’s list of the fastest rising search topics. The Gulf oil spill and the Haiti earthquake were definitely among the biggest news stories of the year. The FIFA World Cup, the accompanying vuvuzelas, and the psychic octopus Paul captured the attention of almost the entire world for a couple of months, and iPad and Android were constantly generating buzz in the world of technology. The rest, as one might expect, is entertainment: Christopher Nolan’s hit movie Inception , the teen sensation Justin Bieber, and the omnipresent Harry Potter.
And the Top Twitter Trends of 2010 Are…
This is the latest post in our series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking. What inspires you? The answer to that question can be found in the timeless words of a visionary leader or literary giant, the stunning beauty of historical landmarks and modern marvels, or the fighting spirit and the responsibility to support causes that speak to the very best of what humanity has to offer. Or, all of the above. Truly, inspiration is a brand than can never be oversold.
2morrowknight: 16 People on Twitter Who Inspire the World
Réseaux sociaux : le spectre du consensus mou » Article » OWNI, Digital Journalism
Les réseaux sociaux, Facebook et Twitter, accentuent tous deux la valeur de socialisation. Laquelle conduit à une forme d’auto-contrôle de ses membres, notamment via le conformisme qui traduit l’évitement du risque. Readwriteweb avait commenté l’étude (2009) de Cameron Marlow , sociologue travaillant pour Facebook, qui montre le décalage entre le nombre d’amis Facebook et le nombre réel d’amis, ceux avec qui on a de vrais échanges. Les internautes ont en moyenne 130 amis sur Facebook (chiffre 2010) mais ne dialoguent qu’avec quatre d’entre eux (pour les hommes) ou six (pour les femmes).
Prospect for Business Using LinkedIn and Twitter Together | Social Media Examiner
Let’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)? Simple. Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).
10 Ways to track what people are saying about you on Twitter :: 10,000 Words
Social media has brought out the narcissist in all of us — we want to know what people are saying about us. Luckily, the following tools make it easy to track what other Twitter users are saying about you — or any other subject. This unique search engine for social media allows you to enter your name or any other search term and track where it was mentioned across the web, including Twitter. Social Mention has a slew of neat features: it calculates the number of retweets, the sentiment of each tweet (whether it was positive or negative), how likely Twitter users will mention you again, and what were the most common words and hashtags included in those tweets. You can also create e-mail alerts based on your search.
What your Twitter @name says about you*
It's been a while since the COMMS coroner , our special investigative reporter here at the COMMS corner , has served up one of his trademark posts that gets under the skin of one of social media's most burning issues. ( Note: thoughts expressed in this post do not reflect those of blog author Adam Vincenzini...unless you agree...or laugh...then he will claim them...) For the non-addicted, the answer is obvious, but for those afflicted by this condition, your @Twitter handle is your online identity...and offline identity in some cases as well. @Jerry - if he could be so lucky! People with a first name only Twitter handle are a rare bunch, having snapped up names early on (or have been blessed by a unique first name).
L'ABC de Twitter: 8 points à connaître pour en maximiser son utilisation - Actualités Techno - Listes
BRANCHEZ-VOUS.com vous présente un guide de départ pour peaufiner l'utilisation du désormais célèbre Twitter. Avec ses 300 000 nouveaux utilisateurs par jour, ou ses 190 millions de visiteurs uniques par mois, le phénomène ne semble toujours pas avoir atteint son apogée. Twitter est un réseau social et de microblogage qui permet à l'utilisateur d'envoyer gratuitement des messages appelés tweets (gazouillis) qui se doivent d'être dotés d'une certaine concision puisque chacun d'eux se limite à 140 caractères. Une fois connecté au compte Twitter, l'usager peut suivre les tweets postés par les personnes qu'il a choisi de suivre, par l'entremise d'un abonnement (following). À l'inverse, ses propres écrits sont lus par des abonnés (followers).Time-Lapse Twitter Visualization Shows America’s Moods [VIDEO]
A group of researchers from Northeastern and Harvard universities have gathered enough data from Twitter to give us all a snapshot of how U.S. residents feel throughout a typical day or week. Not only did they analyze the sentiments we collectively expressed in 300 million tweets over three years against a scholarly word list , these researchers also mashed up that data with information from the U.S. Census Bureau, the Google Maps API and more. What they ended up with was a fascinating visualization showing the pulse of our nation, our very moods as they fluctuate over time. The researchers have put this information into density-preserving cartograms, maps that take the volume of tweets into account when representing land area. In other words, in areas where there are more tweets, those spots on the map will appear larger than they do in real life.CHART OF THE DAY: Here's How Much A Unique Visitor Is Worth
The chart below illustrates the value of a unique for several different types of web properties. Not surprisingly, Google's uniques (search) are the most valuable: $18 of revenue per monthly unique per year. Facebook's uniques (social networking), meanwhile, are worth a paltry $3.50.Twitter Sleeping Time Sur Twitter, le life stream des twittos permet de savoir plein de choses : leurs relations, leur cercles d’amis, leurs hobbies, etc.. mais un nouveau service nous propose de connaitre rien d’autres que leurs horaires de sommeil. SleepingTime est un site qui nous promet de nous donner les heures des sommeil des twittos selon une analyse de leurs 200 derniers tweets en prenant aussi une durée fixe de 8 heures sommeil fixe.
Twitter : Comment Savoir quand un Twittos fait Dodo | TwitteRada
This post is the second part of my post on “3 KPIs for Measuring Twitter”. In the first part, I wrote that one of the KPIs for measuring Twitter is the Percent Visit Rate (%VR). %VR measures what percent of your followers click on your link to visit your site. Late last year I did a small survey to understand how people measure the success of the links they post on Twitter. I found out that most of the people rely on “Referring Sites/Domains” report in their web analytics tool to see the traffic they get from Twitter.