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Are You a Real Expert or Do You Just Play One on the Internet? — @TMGmedia
“… over the last several years there’s been a decline in trust in “a person like myself.” It’s down four percent in the last 12 months. Some 47% said they trust this group, which is down from 68% in 2006 .Brands Create Media Outlets Online, Bypassing Magazines - NYTimes.com
Now, he works for them, building a menswear e-commerce site. Luxury brands have always advertised in the likes of Vogue, Esquire and Architectural Digest and tried to impress their editors enough to get mentioned in the editorial pages, as well. But now companies like Richemont are reaching out directly to consumers — and cutting out the middlemen. Last year, Richemont acquired control of Net-A-Porter , the 10-year-old online luxury fashion retailer founded by the British magazine editor Natalie Massenet. When it first began, people in the industry sniffed at Net-A-Porter, suggesting it was just a tatty e-commerce site masquerading as digital fashion magazine.facebook stores
The Future of Social Shopping - eMarketer
Top 10 Ways to Inspire Trust in Your Ecommerce Store
Image via Wikipedia The difference between attracting visitors to your online store and gaining their confidence to purchase products or services is obviously highly significant. Many sites are never able to make this leap – often for glaringly obvious reasons.Top Trends of 2010: Social Shopping
In 2010, we've seen the rise of so-called "social shopping" services.According to IMRG/Capgemini , it is estimated that UK shoppers spent £13.16bn online in the last quarter of 2008. This is 15% more than the last quarter of 2007.

