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Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar. “Being relevant means taking action based on what you know about your customers,” said Bair.
Since Pinterest’s debut a couple years ago, brands have been trying to find ways to turn users’ pins and follows into website visits and sales . Consumer behavior seems to be on their side, as 70% of respondents in an October 2012 BizRate Insights survey said they go to Pinterest for inspiration on what to buy. In addition, 39% of survey respondents reported that they turn to Pinterest for special offers from retailers and brands that they have pinned or followed—which brings us to some smart marketers that took advantage of this consumer interest. These two sister retail brands noticed that their respective traffic coming from this social media source wasn’t converting well on-site. To help these visitors remain engaged after they clicked through, each brand tested its own can’t-miss, site-wide banner that promoted a one-day 15%-off discount just for the Pinterest segment.
In this series Marcin Treder of UXPin – The UX Design App explains how to design the User Experience of the most important ingredients of web and mobile apps. Step-by-step tutorials and examples from the most important services in the world will help you in your own, everyday practice. The Peak Point of eCommerce and SaaS – the Credit Card Payment Form
Hey baby, let’s get personal. Settle down! I'm just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications . Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers on an individual level.
The new version of the Fits.me Virtual Fitting Room lets retailers and brands offer a way for shoppers to ensure they buy the right size when buying online. Fit Advisor uses a shopper’s measurements to generate and display intuitive graphical indicators showing how an item will fit, but – unlike the Fits.me Virtual Fitting Room – does not display a photograph of the item to show how it will fit. In addition to shopper measurement information, Fit Advisor harnesses the selections of hundreds of thousands of anonymous shoppers who have used a Fits.me Virtual Fitting Room to indicate fit preferences for their body size and shape.
Mobile World Congress has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital. From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are three trends in the mobile shopping space causing a stir in 2013: 1. Augmented Reality – Retailers are joining up the online and offline shopping conversations augmented reality apps such as Blippar or Aurasma. Working together, publishers and advertisers can add a layer of mobile engagement to offline content.
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For publishers that sign up, kiosks with contextually relevant products, will automatically be added to any online images or videos. The solution will detect and receive the relevant keywords, location information and other (meta)data related to the content, analyse the context and search for products with the best match for each piece of content using advanced algorithms and Getty Images’ PicScout ImageIRC platform. Updated in real-time, Kiosked’s product database carries tens of millions of products from tens of thousands of brands. Kiosked CEO and Founder, Micke Paqvalén describes the platform’s implementation: “With this solution, publishers will automatically earn money on all purchase impulses they generate and get direct engagement with consumers. In addition to providing a benefit to publishers, Kiosked equally benefits consumers, enabling them to access, get information, want or purchase the products featured in their favourite online content.”
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report , consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking to their smartphones and tablets to access social media .
While manufacturers continue to rely on Mad Men-style agencies to help sell their products to today’s information-hungry and device-savvy consumers, they must invest in much more than catchy jingles and six-figure Super Bowl commercials to succeed. Without comprehensive, user-friendly, and accurate product information on their own websites and retail partner product pages, manufacturers will lose their ability to affect the way consumers make buying decisions. Counterintuitive though it may seem, most product manufacturers are (still) beholden to a three-step formula to sell their product called “Stick, Drive, Convert.” This formula sums up the olden days of marketing – between 1950 and 1997 – before the Internet as we know it existed, when tablets were what the doctor ordered if you were depressed or bloated.
“Vision, trust, and transparency.” This was Stowe Boyd’s summary of the current state of the new “Post Normal” Era of Business. His perspective was a recurring theme throughout Pivot Con. Some other thoughts… On Vision: Be flexible on details, and stubborn on vision.
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Popular Today in Business: All Popular Articles Online Marketing By Peter Borden , Published October 9, 2012 A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping visitors quickly connect with products that will be of interest. This week’s winning test campaign features an example of how an online retailer of women’s fashions did just this by successfully leveraging customers’ past-purchase history to personalize both the site navigation and the homepage message for return customers. Targeting customers who had purchased from a particular brand, the ecommerce firm highlighted a product image from this brand in the top navigation drop-down menu with an appeal to shop this collection.
As more consumers move online to do their shopping, the ecommerce industry continues to boom. U.S. consumers spend around $1,200 - $1,300 per year, and that number is expected to almost double by 2016. That increase provides even more opportunity for hackers.
Online shoppers are now faced with what seems like a never-ending stream of requests to register or log in to a website in order to make a purchase. Retailers requiring logins run the risk of dealing with fatigued customers who leave registration forms blank, or fill them in with faulty information. However, allowing shoppers to log in using an existing social networking account can provide these customers with a simpler and easier path to purchase. A July 2012 study by social login platform Janrain , which analyzed more than 365,000 websites that used Janrain’s products, found that Facebook—unsurprisingly—dominated the social login space, and was preferred by 48% of social network login users in Q2 2012. Facebook has exhibited slow and steady growth over the past two years, but has been unable to completely shake Google, which has been used steadily by about 30% of people since Q1 2011.
Consider the ways in which we spend our time online: social networking, searching, perusing content, emailing, indulging in multi-media, and online shopping. In theory, the more needs a site can cater to – while still being focused and navigable – the more time a user will spend on the site. It’s no surprise, then, that the best social shopping sites on the market broach a number of our online activities, and eliminate our needs for other sites in the process. The goal is to satisfy the most needs with the least amount of effort by the user.
Ever wonder how Facebook Timeline and Twitter apps like Hootsuite and Klout are made possible? These social networks have made their APIs public (application programming interfaces), enabling developers to access their content and data in order to build their own unique experiences. In turn, these apps drive more traffic and usage to the social platforms, ensuring their long-term success (at least for the foreseeable future). Some APIs are even monetized. Google Maps is a “freemium” API, API access is free if the application built will be free for all users, or licensed if the end-product will be itself monetized by the developer. Then there are ecommerce APIs, or shopping APIs .