Digital Tops Marketing Priorities for Retailers This Holiday Season [Study] Mike O'Brien | September 22, 2014 | 0 Comments inShare51 Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness.
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" Digital is expected to be the most utilized avenue of marketing for retailers this holiday season, according to a study from eBay Enterprise released earlier today. The "2014 Holiday Retail Audit," which surveyed more than 1,000 online retailers, revealed that 63 percent will use online tools more than any other marketing strategy over the holiday period, with social media being the main focus. This was followed by email promotions as a second focal point (22 percent), and search engine optimization in third place (12 percent). Customer data is another priority. Something that isn't a focus is, surprisingly, mobile commerce. Compared with Amazon, a direct competitor according to 51 percent of respondents, 60 percent of retailers don't feel their company's mobile commerce stacks up.
5 Steps to Content Marketing Awesome – You Can Do This! Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences.
Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are more powerful for attracting a loyal following of customers and advocates than the anticipation to see what’s coming next. But how can companies with slim budgets create such a content marketing program? While there are entire books on the subject, I think these are the 5 essential components for initiating a growing momentum of content awesome. 1. 2. 15 eCommerce A/B Testing Ideas to Make Your Cash Registers Ring Faster Than Ever - Visual Website Optimizer Blog.
15 eCommerce A/B Testing Ideas to Make Your Cash Registers Ring Faster Than Ever - Visual Website Optimizer Blog. Q&A With Zappos Labs on the Future of Shopping. Back in March, Mashable featured a story about a Midwestern entrepreneur, who is working on setting up his own shoe business on a mobile truck.
That food-truck-like concept got us thinking about the future of shoe retail, and the relevance of physical versus online spaces in this digital age of consumer shopping. When it comes to shoes, Zappos.com remains a major player in the online retail world. The 14-year-old company, now owned by Amazon, has grown to over 3,866 employees. Being Relevant: The Holy Grail of Marketing. Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing.
Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar. Pinning Down Better Conversion From Social Media. Since Pinterest’s debut a couple years ago, brands have been trying to find ways to turn users’ pins and follows into website visits and sales.
Consumer behavior seems to be on their side, as 70% of respondents in an October 2012 BizRate Insights survey said they go to Pinterest for inspiration on what to buy. In addition, 39% of survey respondents reported that they turn to Pinterest for special offers from retailers and brands that they have pinned or followed—which brings us to some smart marketers that took advantage of this consumer interest. The Ultimate UX Design of: the Credit Card Payment Form. In this series Marcin Treder of UXPin – The UX Design App explains how to design the User Experience of the most important ingredients of web and mobile apps.
Step-by-step tutorials and examples from the most important services in the world will help you in your own, everyday practice. The Peak Point of eCommerce and SaaS – the Credit Card Payment Form If you’re selling something online, you know it’s not the easiest thing to do. You need to find a prospective customer, present your product in a good light, drive her through a process full of forms and finally… collect her money. 10 Targeting Opportunities Most Marketers Are Missing Out On. Hey baby, let’s get personal.
Settle down! I'm just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers on an individual level. Then, along came inbound.
Today’s top stories. The new version of the Fits.me Virtual Fitting Room lets retailers and brands offer a way for shoppers to ensure they buy the right size when buying online.
Fit Advisor uses a shopper’s measurements to generate and display intuitive graphical indicators showing how an item will fit, but – unlike the Fits.me Virtual Fitting Room – does not display a photograph of the item to show how it will fit. In addition to shopper measurement information, Fit Advisor harnesses the selections of hundreds of thousands of anonymous shoppers who have used a Fits.me Virtual Fitting Room to indicate fit preferences for their body size and shape.
Today’s top stories. Mobile World Congress has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital.
From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are three trends in the mobile shopping space causing a stir in 2013: 1. Augmented Reality – Retailers are joining up the online and offline shopping conversations augmented reality apps such as Blippar or Aurasma. Working together, publishers and advertisers can add a layer of mobile engagement to offline content. 2. Motilo.
Today’s top stories. For publishers that sign up, kiosks with contextually relevant products, will automatically be added to any online images or videos.
The solution will detect and receive the relevant keywords, location information and other (meta)data related to the content, analyse the context and search for products with the best match for each piece of content using advanced algorithms and Getty Images’ PicScout ImageIRC platform. Updated in real-time, Kiosked’s product database carries tens of millions of products from tens of thousands of brands. Kiosked CEO and Founder, Micke Paqvalén describes the platform’s implementation: “With this solution, publishers will automatically earn money on all purchase impulses they generate and get direct engagement with consumers.
7 Social Media Trends for Consumers New Research. Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile. Www.webyshop.com/dokumenti/Pravni_prirocnik_za_e-trgovino.pdf. Convert with Content: How Product-related Content Shapes the User Experience. While manufacturers continue to rely on Mad Men-style agencies to help sell their products to today’s information-hungry and device-savvy consumers, they must invest in much more than catchy jingles and six-figure Super Bowl commercials to succeed.
Without comprehensive, user-friendly, and accurate product information on their own websites and retail partner product pages, manufacturers will lose their ability to affect the way consumers make buying decisions. Counterintuitive though it may seem, most product manufacturers are (still) beholden to a three-step formula to sell their product called “Stick, Drive, Convert.” This formula sums up the olden days of marketing – between 1950 and 1997 – before the Internet as we know it existed, when tablets were what the doctor ordered if you were depressed or bloated. 61725767book61725767.pdf (application/pdf Object) PivotCon 2012 Highlights - Fusebox.
Website Testing Wins: Navigating Toward Repeat Sales. Popular Today in Business: All Popular Articles A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping visitors quickly connect with products that will be of interest. This week’s winning test campaign features an example of how an online retailer of women’s fashions did just this by successfully leveraging customers’ past-purchase history to personalize both the site navigation and the homepage message for return customers. Targeting customers who had purchased from a particular brand, the ecommerce firm highlighted a product image from this brand in the top navigation drop-down menu with an appeal to shop this collection. How to Stay Safe on Ecommerce Sites. As more consumers move online to do their shopping, the ecommerce industry continues to boom. U.S. consumers spend around $1,200 - $1,300 per year, and that number is expected to almost double by 2016.
That increase provides even more opportunity for hackers. The data breach investigations report estimated 174 million compromised records, 81% of which utilized some form of hacking. That's 170 million more than in last year's report. Security measures should be the most important factor stressed in ecommerce. Social Logins Can Simplify Online Shopping. Online shoppers are now faced with what seems like a never-ending stream of requests to register or log in to a website in order to make a purchase. Retailers requiring logins run the risk of dealing with fatigued customers who leave registration forms blank, or fill them in with faulty information. However, allowing shoppers to log in using an existing social networking account can provide these customers with a simpler and easier path to purchase. A July 2012 study by social login platform Janrain, which analyzed more than 365,000 websites that used Janrain’s products, found that Facebook—unsurprisingly—dominated the social login space, and was preferred by 48% of social network login users in Q2 2012.
Facebook has exhibited slow and steady growth over the past two years, but has been unable to completely shake Google, which has been used steadily by about 30% of people since Q1 2011. The remainder of social login users were spread thinly among Twitter, Yahoo! 3 Cutting Edge Social Media Sites That Are Changing E-Commerce. 7 Wicked Ecommerce Applications of Shopping APIs. Ever wonder how Facebook Timeline and Twitter apps like Hootsuite and Klout are made possible? MozCon - E-Commerce SEO - Tips and Tricks. Livescribe Boosts Average Order Value By 34% With Social Referral Program. Social media’s growing influence on consumer decision making and overall brand sentiment offers retailers a prime opportunity to build trust and communication across Facebook, Twitter and other networking sites. 4 Tips to Improve Conversions Through Product Recommendations.
4 Ways to Increase Average Order Value. OakleyView for iPad. 9 Trends That Are Transforming The Retail World. Daily design for everyone. 10 Ways to Boost Sales on Your Ecommerce Website. It's fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. Are You a Real Expert or Do You Just Play One on the Internet? Brands Create Media Outlets Online, Bypassing Magazines.
The Future of Social Shopping. Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow. Top 10 Ways to Inspire Trust in Your Ecommerce Store. Image via Wikipedia. Top Trends of 2010: Social Shopping. 10 Ways to Guarantee More Sales and Conversions. 7 Social Shopping Experiences. This post was originally posted by Christine Tran, Researcher on her blog: In advance of our exciting event, I’ll be spending time researching relevant case examples to share in our upcoming report and at the event. Best Online Stores. Checkout Process Design - Web Design - letscounthedays. E-Commerce Design Resources: The Ultimate Round-Up. The 5 Most Innovative New Online Business Models in 2010 : Marke. Volume 38 - Best Practices for Online Checkout Process, Revisite.