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Are You a Real Expert or Do You Just Play One on the Internet? — @TMGmedia
“… over the last several years there’s been a decline in trust in “a person like myself.” It’s down four percent in the last 12 months. Some 47% said they trust this group, which is down from 68% in 2006 .Brands Create Media Outlets Online, Bypassing Magazines - NYTimes.com
Now, he works for them, building a menswear e-commerce site. Luxury brands have always advertised in the likes of Vogue, Esquire and Architectural Digest and tried to impress their editors enough to get mentioned in the editorial pages, as well. But now companies like Richemont are reaching out directly to consumers — and cutting out the middlemen. Last year, Richemont acquired control of Net-A-Porter , the 10-year-old online luxury fashion retailer founded by the British magazine editor Natalie Massenet. When it first began, people in the industry sniffed at Net-A-Porter, suggesting it was just a tatty e-commerce site masquerading as digital fashion magazine.
facebook stores
The Future of Social Shopping - eMarketer
Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow. Fueling this trend is web retailers’ quick adoption of social sign-on, which allows consumers to log in to their Facebook account instead of registering on an ecommerce site. Social sign-on gives retailers access to rich profile information for targeting customers.
Top 10 Ways to Inspire Trust in Your Ecommerce Store
Image via Wikipedia The difference between attracting visitors to your online store and gaining their confidence to purchase products or services is obviously highly significant. Many sites are never able to make this leap – often for glaringly obvious reasons.
Top Trends of 2010: Social Shopping
In 2010, we've seen the rise of so-called "social shopping" services.According to IMRG/Capgemini , it is estimated that UK shoppers spent £13.16bn online in the last quarter of 2008. This is 15% more than the last quarter of 2007.
What people see before they buy: Design guidelines for e-commerce product pages with eyetracking data | cxpartners
10 Ways to Guarantee More Sales and Conversions
Of course, the issue with generating revenue is that you’re required to convert leads into customers, which is why so many startups and small businesses focus on things like compelling copy, split testing, and email campaigns. At the end of the day though, no matter how well you court a future customer, there’s really only one thing that they want, and that’s a guarantee that they’ll get something out of the purchase. Some people want results, some want gratification, and some want happiness, but at the end of the day it all boils down to one thing: avoiding regret.7 Social Shopping Experiences
This post was originally posted by Christine Tran, Researcher on her blog: http://christineptran.com .
E-Commerce Design Resources: The Ultimate Round-Up | Graphics
E-commerce design requires much of the same design knowledge and skill as any other type of web design. The pages are built from many of the same elements – headers, footers, columns, graphics, and text, among other things.