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Augmented Reality

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How to Create an Aura inside Aurasma. Campaigns. AdDispatch. Augmented Reality for Real Estate; a few examples. Using Augmented Reality in Advertising; a few examples. Green Lantern Augmented Reality Advertisement in Taipei, Taiwan. Holiday Inn World's First Augmented Reality Hotel - Shanaze Reade Aura.

Holiday Inn World's First Augmented Reality Hotel - Nick Dempsey Aura. Holiday Inn World's First Augmented Reality Hotel - The Making of. Augmented Reality: Making Print Interactive. Interactive Print Demo For Newspaper Ads/ Editorial. Domestic Violence - Augmented Reality Campaign 2010. IG Index and Aurasma: Augmented Reality Campaign. Glacier Media Commercial. Free iPad Magazine Apps with PressPad. Case studies.

Brief: American Express commissioned Appshaker to create an immersive 3D augmented reality experience using its BroadcastAR platform at the Universal CityWalk complex in Orlando, Florida.

Case studies

Solution: Over a production period of over 2 months, Appshaker created one of the most eye-catching and imaginative augmented reality experiences so far, allowing visitors to be a part of the fascinating world of Universal movies and cinema in general. Consisting of three parts (scenes in the style of natural history, fantasy, and science fiction movies) the show let guests taste what it feels like to be in a Hollywood movie. Deliverables: Full design, creation and build of the Augmented Reality content and system installation. To create a dynamic augmented reality experience to mark the launch of the Walking with Dinosaurs: The Movie.

The application created national and international television press for the Walking with Dinosaurs brand and Visit Isle of Wight. Honeyway Train AR Game. Project: Honeyway Train Webcam GameClient: General Mills – Honey Nut Cheerio’sAgency: Saatchi and Saatchi New York The OpportunityOur client, General Mills, has one of the largest selling breakfast cereals in the USA - the world famous Honey Nut Cheerios!

Honeyway Train AR Game

The brief was to create an Augmented Reality (AR) experience for Honey Nut Cheerios consumers that placed the product at the centre of the action. The ResultBoffswana created a world first Augmented Reality (AR) game using the Unity3D engine. It was vital that the physical world became part of the game as opposed to AR being a gimmick pasted on top, so the actual Cheerios boxes activate and control the game. It is a unique game experience that offers kids something they haven’t seen before, and most importantly it’s a whole lot of fun!

Additional Elements• Game control designs created to commonly understood video game conventions ensured high level intuitive gameplay. 3D Live Motion Capture Avatar - Saudi Energy Conservation Conference, Dammam Saudi Arabia. Destination NSW - Meet the Locals. Boffswana, in partnership with ISS and the New South Wales’ Government creating an interactive augmented reality brand experience for Destination NSW.

Destination NSW - Meet the Locals

Incorporating digital imagery with live video, the experience utilizes huge display screens in Westfield Shopping Centres giving users a very intimate interactive encounter with dolphins, kangaroos, whales and pelicans – just a touch of what’s in store for them when they venture out into regional NSW. NSW Premier Barry O’Farrell and Minister for Tourism and Major Events George Souris launched the “Meet The Locals” installation at Bondi Junction Westfield, offering $1 million worth of discount accommodation vouchers, encouraging city residents to explore holidays in regional NSW.

“NSW features the most diverse regional areas of any state in Australia: panoramic outback settings, magnificent World Heritage listed rainforests, stunning beaches, a winter wonderland in the Snowy Mountains and exceptional wine regions” Mr O’Farrell said. Live Augmented Reality for National Geographic Channel / UPC. Appshaker.

Appshaker.