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On Flipboard. 5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales. The Ultimate Guide to Optimized Facebook Ad Campaigns | Online Digital Marketing Courses. More than 1.4 billion people use Facebook every day to stay connected, to share and to learn. As the most ubiquitous social media channel in the world, it’s no surprise that marketers regularly turn to it in an attempt to enhance their digital strategies. Whether you want to raise brand awareness, drive sales or both, social media advertising is fast becoming one of the most popular, and productive conversion channels. In fact, research suggests that the social ad market may reach $11 billion by 2017, up from $4.7 billion in 2012. In case you haven’t yet, we’ve outlined some simple tactics you can adopt to ensure your Facebook ads are fully optimized, so you can capitalize on the revenue generating power of social! The social ad market is set to reach $11bn by 2017, up from $4.7bn in 2012.

Take advantage of targeting options One of the reasons Facebook advertising boasts such superior conversion rates is because of its advanced, and highly detailed targeting options. Test your ad images. How to Create Compelling Videos for E-commerce Marketing. According to a study led by Animoto, an online video creation service, 73 percent of survey respondents said that they were more likely to buy a product or sign up for a service if they watch a branded video that explains the product or service. What does this mean for business owners? It means that you need to look into incorporating different kinds of marketing videos on and off your website to stay connected to your consumer. Product Videos: Behind the Scenes, Feature Showcase, and How It’s Made Animoto says that 67 percent of videos watched were instructional videos and 64 percent were product and service videos.

General product videos showcase the angles of a product and explain its primary features and benefits. Product demonstrations explain how a product works, and answer common customer questions. Behind the scenes videos show the story behind your product or service and show how your videos are made. Top 10 new Android apps to take the stress out of your vacation – iGeeksMagzz. 10 apps and gadgets everyone should bring on a road trip. The Step-by-Step Guide to Mastering E-Commerce Content Marketing. For e-commerce websites, life used to be simple. Find a compelling angle: price, variety, size, or novelty – then watch your products fly off the digital shelves. Today’s e-commerce marketing is no longer that simple. In fact, content plays just as much of a role (if not more) than the products themselves.

And because content marketing, not brute competition, is what gets your products in front of consumers, savvy e-commerce companies have had to change their approach to take advantage of the new content-powered economy. Here’s how you can, too: Create Measurable Progress with Content Goals No content marketing effort will sustain itself over the long term without measurable, concrete goals in place. It means creating two-way communication that invites customers into your funnel. And content goals are the stepping stones to those realizations within your target market. Instead, they are more far-reaching. Embrace the Customer Experience Cozy Up with Influencers Creating Content Visuals. 5 Tools to Measure Social Media ROI : Social Media Examiner. Do you struggle to determine an accurate ROI in social media marketing? Wondering which of your social media campaigns are most profitable? It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in.

In this article, you’ll discover 5 tools to help you accurately and completely measure your social media ROI. Discover five tools to help you measure your social media ROI. #1: Kissmetrics Kissmetrics is an analytics platform designed to optimize marketing success and ROI. People are tracked anonymously on their first visit all the way through multiple visits and conversions, and even after they’ve left and come back. It’s a great tool to evaluate customer behavior and ROI. You can create groups of people who took certain actions and evaluate their behavior on your site. The stand-out feature of Kissmetrics is that it notes when users leave and come back, and what they do when they return. #4: Cyfe Conclusion.

15 Free Ways to Increase Your Facebook Page Likes. 6 Video Tools to Ignite Your Social Marketing : Social Media Examiner. Do you want to bring more pop to your social media marketing? Looking for video tools to help? The right tools make it easy to create engaging video content. In this article, you’ll discover six tools to create and improve your social media videos. Discover six tools to create engaging videos to improve your social marketing. #1: Animoto to Create Video Compilations Animoto allows you to create professional-quality videos with pictures and video clips. Here’s how to get started with Animoto. Then click the Create button to start your Animoto project. Create your first Animoto video from the dashboard. Next, choose a style to customize the look and feel of your video. You can preview styles before applying them to your videos.

Now you’re ready to add photos, video clips, and music. You can add your own song or select one from Animoto’s music catalog. Be sure to check Animoto’s submission terms before uploading a photo or video. Now you’ll want to personalize your video in Settings. Choose a Theme. This Company Takes the Hassle out of Launching a Foreign Company in the U.S. This story first appeared in the June issue of Entrepreneur. To receive the magazine, click here to subscribe. Apply now to be an Enterpreneur360™ company and let us tell the world your success story. Get Started » When Australian expat Donna Katz set up her wine exchange company, Tradeagrape, in Napa Valley back in 2013, she faced what every international business does: U.S. incorporation documents, and a long list of regulations and compliance issues.

Had she started today, she might have appreciated a new service called Atlas: It offers to take care of all this fuss and more for just $500. Atlas is the creation of Stripe, the electronic payment processing company, and was launched in early 2016. Stripe says that, in its first months, Atlas processed handfuls of companies and reduced their setup time from months to a matter of days. No early client was ready to speak up, but there’s no shortage of entrepreneurs who wish they’d had help like this. Call For Entry. A former Facebook exec, now at Instagram, says doing these 2 things will strengthen your social media game. When it comes to devising a killer social media strategy to get your business recognised, Jim Squires knows a things or two. Having formerly worked as the director of product marketing at Facebook, and playing a key role in the introduction of sponsored content in News Feed and mobile, Squires is now the director of market operations at Instagram, where he focuses on ads product development.

He is also the former director of product management at Yahoo, where he developed the company’s video and entertainment products. Basically, this guy is a master of his trade. When Business Insider sat down with Squires ahead the launch of Instagram Business Tools and asked what tips he had for businesses to help them win at social media, Squires said it was important to “think through to the end user experience and mindset of people in the community”.

“Build content that will represent your brand and also resonate in that environment. Forbes Welcome. CenturyLinkVoice: What Your Small Business Should Do To Look Like A Social Media Pro. As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005. “That’s just a remarkable adoption curve,” said Sean Miller, lead product manager for CenturyLink. Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider: 1. Define Audience And Objectives Many small companies make the fledgling mistake of assuming that if they build a social media presence, revenue will automatically follow.

“That’s not necessarily true,” Miller said. Start by clearly defining your business objectives, whether it’s raising awareness about your brand, driving traffic to your website, building a community of advocates, empowering people with knowledge, or driving sales, he said. Recommended by CenturyLink 2. 3. 4. Forbes Welcome. Forbes Welcome. The Baby Care Essentials Bag. 9 Tips for More Effective Brand Storytelling on Social Media. Remember how captivating a good story could be when you were a kid? Nothing could beat that “edge of your seat” feeling while you were waiting for your mother or father to reveal the fate of Winnie the Pooh and Christopher.

You felt connected to those far-away, imaginary characters because of the power of a good narrative. With age, our connection to those characters might fade, but our appreciation of a good story certainly does not. To illustrate the importance of properly contextualizing your brand within a narrative, let’s say your friend just bought a new product that they happen to be very satisfied with.

Now imagine that the friend in this scenario is not a friend, but instead it's a company trying to sell you that same product. Telling your brand’s story can be powerful, but first, let’s go over a few simple, but effective tips to ensure your story stands out. 1. Unless you're starting a brand new company, there's already going to be a pre-existing view of your brand. 2. 3. 4. How Pharmapacks Makes $70 Million Selling Random Stuff on Amazon.

To show off the secret behind Pharma­packs, his $70 million retail business, Andrew Vagenas picked up an EOS lip balm and tossed it to his buddy Brad Tramunti. "Watch," Vagenas said. "He's like a special kid. " There is nothing about Tramunti that makes you think: lip-balm guy. He's 33 years old and hefty, with a two-day scruff and a faded T-shirt wrapped around his torso. But he held the lip balm in his paw carefully, inspecting its lollipop-purple-swirl case like a savant. "This is a new flavor," he said. "We get this wholesale for $2.23," he said, smiling. Vagenas grinned. "He just gave me a crazy product right now," Tramunti said. "We're getting it for 11 bucks," Vagenas said. "OK, it's a double," he shot back. "He's my special boy," beamed Vagenas. The next time you buy some humdrum product on Amazon, pause for a moment and check the Other Sellers listed on the right side of the page.

"Sex Toys, I'm Telling You! " From top: COO Adam Berkowitz. CMO Brad Tramunti. CRO James Mastronardi. 5 Mistakes Most E-Commerce Marketers Make (But You Don't Have To) 5 Essentials for Building a Lucrative Ecommerce Site. Ecommerce is on the rise. Back in 2014, the ecommerce industry grew by 15.7 percent.

This translates to hundreds of millions of dollars, and in 2015, the number increased yet again. Even though there are certain industry segments like DIY stores and dollar stores that are resistant to the advance of ecommerce, there are no signs of overall growth slowing down. Nevertheless, you can’t set up a website and expect an endless supply of customers to come by themselves. 1. You can’t expect to build a highly effective and popular ecommerce site if you have no idea what you’re selling, how you’re going to sell it or how you’re going to build customer loyalty.

What are your primary products? Your answers may change over time, but the answers you give now will determine what direction your ecommerce site takes. Related: 5 Marketing Strategies That Don't Involve Social Media 2. You have to position your products the right way if you are going to make any money from your site. 3. 4. 5. 10 Free Marketing Tools For Small Business 2016. Buying software is easy when you’re a big company – you can make providers fight for your contract.

They tailor services to your needs, cut prices and do just anything to win. Small companies have it harder. Providers won’t bid to win your $30 monthly subscription. So what can you do if you want to use smart tools to grow your business without spending hundreds of dollars a month? A good idea might be to take a look at tools that offer free plans. Many of them have limited features in free plans, but it’s always something. 1.

Writing without mistakes is important – no doubt about that. 2. If you want to grow your audience on Twitter then Manage Flitter is a must-have. 3. Trello helps you manage work of your team or your own. Alternatives: Asana ( Casual ( 4. Google Docs allows you to collaborate on documents like spreadsheets, text or presentations. Alternatives: Office 365 ( 5. 6. 7. 8. 9. 10. Let’s sum up. 6 Keys to Building Brand Trust Through Your Company Website. In the crowded tech space, there’s nothing more challenging than proving your new brand deserves to be taken seriously. Competitors will actively use your inexperience against you and consumers will view your lack of marketplace equity as a strike. The best thing you can do is aggressively build trust – and it starts with your website.

Keep the following six key concepts in mind as you develop your company website. 1. Invest in Site Security In 2016, website security is more important than ever. As a result, you need to find a security solution for your website. “SSL is an encryption system that helps protect the privacy of data exchanged between a customer and a website. 2. Customers love proof. In terms of web design, there are a number of different strategies you can use to leverage social proof. Social proof can also come in the form of personal validation. 3. Additionally, you should stop using stock photography. 4. Few things are more valuable than cold hard data. 5. 6. 6 Keys to Building Brand Trust Through Your Company Website. How To Grow Your Email List. Social media messages and email messages both stream into our view whether it be via a news feed or your inbox.

The difference is email is far less fleeting than social media. Social media updates fly by quickly, and it’s not likely we scroll back to the previous day(s) to read posts. But with email, we take our time in our inbox. In 2012, McKinley Global Institute found that people spend up to 25% of their workday in their inbox. Email can hold our attention and demand response. While numbers do vary by industry, typically, email converts at higher levels for reads, clicks and conversions than social media, making email an important part of your marketing and sales strategy. But how do you grow the number of emails on your email list?

Executing successfully on email strategies requires having a healthy and clean email list. These lists contain lower quality contacts in terms of interest and relevancy, making success rates harder to achieve. So what should you do? Blog Use your website. Why Incorporate Audio into your Branding Strategy. These 10 marketing truths will flip your brand. "Viral Brand Videos" cartoon | Marketoonist | Tom Fishburne. The power of Amazon: A single Facebook post was all this startup needed to take off. How To Engage With Your Target Audience. 5 Fast Fixes to Jumpstart Your Social Media Strategy. How to Create an Engaging Brand Around Something Boring. How to Adapt Your Brand for Instagram. 4 Practical Ways to Make Your Brand Standout. Welcome to Forbes. The 7 Secrets to the Most Effective Social-Media Campaigns. Branding, the key to making or breaking your business. 4 Business Building Tips for a Stronger Personal Brand.

10 Tips to Protect Your Online Brand Reputation. How to Maximize Your Brand's Instagram Presence [Infographic] How to Launch Your Brand on Social Media. Build your brand: 10 useful tips to improve your startup brand. 6 Ways to Make Your Resume Stand Out. What Will It Take For Chinese Brands To Be Accepted By Global Consumers? 5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People. Do You Have Social Media FOMO or a Social Media Strategy? Primal Marketing: 4 Ways to Create an Instant Connection with Customers. The future of branding is a six-second video.

How to Learn Social Media Marketing: 41 Resources for Beginners. 10 Data Tools Every Marketer Needs to Be Using. 10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising. 11 Marketing Ideas For Small Businesses On A Budget - Hootsuite Social Media Management. How to Create an Effective Marketing Strategy for Your Startup. The Complete Guide to Social and Digital Marketing Tools. How to Market on Instagram: 14 Tips and 6 Tools. 15 ways you're probably misusing social media.

4 golden rules of branding | Branding. 9 Things I’ve Learned from Sleazy Internet Marketing Tactics That Have Changed My Life. How Pinterest and Instragram Can Rock Your Marketing. How to Build Your Brand Through Customers - Canada Blog. Top 15 FREE Internet Marketing Tools To Boost Your Online Business. 5 LinkedIn Mistakes You Need To Avoid. 18 Must Have Social Media Marketing Tips for Business - Hootsuite Social Media Management. Are You Making These Embarrassing Social Media Blunders?

Should You Self-Brand, or Establish a Company Brand? The Secrets for Digital Marketing and a Strong Website in 2015 - Minneapolis Online Marketing. The Key Elements of Killer Content Marketing. A Social Media Guide for Startups and Entrepreneurs. How to Prepare for Your Next Job Interview. Want to Extend Your Brand Reach? Create a Marketing Video. How Can Your Brand Use Instagram? What You Need to Know About Publishing Press Releases for SEO. 9 Simple Tips For Making An About Us Page That Works For Your Brand.

4 ways to take advantage of the new age of marketing. Four Ways to Attract New Email Subscribers and Grow a Better List. 5 Strategies for Using SlideShare in Your Marketing. Infographic: The ultimate guide to creating a successful online business. Why You Need To Be On Pinterest. 15 Crucial Social Media Mistakes You May Be Making. Hack Your Email Growth Rate with This List-Building Tool.