Search Engine Land's Guide To SEO
Google Patents :: ArnoldIT A programmable search engine system is programmable by a variety of different entities, such as client devices and vertical content sites to customize search results for users. Context files store instructions for controlling the operations of the programmable search engine. The context files are processed by various context processors, which use the instructions therein to provide various pre-processing, post-processing, and search engine control operations. Spam related and biased contexts and search results are identified using offline and query time processing stages, and the context files from vertical content providers associated with such spam and biased context and results are excluded from processing on direct user queries.
“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes.
Conversion Rate Optimization
Bovee & Thill Business Communication Blog
B.L. Ochman's What's Next Blog
How to Increase Traffic and Revenue by Writing for Fewer Readers
The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years ! Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience: Show You’re an Authority on a Subject – When you offer unbiased and valuable information on a given subject matter, you earn trust with people who visit your blog or website. And as well all know, increasing the trustworthiness of your brand, tends to increase business.
State of Search - Where Search and Social meet up
Content Marketing Vs. Traditional Advertising - Infographic from Marketo | TopRank Internet Marketing News Monday, May 16th, 2011 | Filed under Client Spotlight , Online Marketing News . As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising.
Press Releases Press Release Mar. 25, 2013 | Share comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences comScore today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September...
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SEO Israel » Google » Pagerank Calculation What is a pagerank? How is the PageRank calculated? The connection between the PageRank and Google's toolbar information Losing PR as a result of linking to another page PR determining cycles Pagerank Calculation - SEO Israel
Long List of Link Searches for SEO This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary keyword phrases " snowboard equipment " (which they should really put in their title tag) to illustrate how you should perform searches that will result in high quality link acquisition targets.
Guidelines Throughout your Web design or redesign project, you should take advantage of what is already known about best practices for each step of the process. The Research-Based Web Design and Usability Guidelines, compiled through an extensive process of research and review, bring you those best practices. Topics The guidelines cover: Usability Guidelines Book The Research-Based Web Design & Usability Guidelines (PDF, 20.64MB ) includes all the guidelines, the Background and Methodology, the Glossary, Appendices, Sources, and the Author Index.
What is broad match? - AdWords Help When you use broad match, your ads automatically run on relevant variations of your keywords (including misspellings), even if these terms aren't in your keyword lists. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match).
How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise. In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The Value of Google Result Positioning
» Distribution of Clicks on Google’s SERPs What is the distribution of clicks on a search engine results page? What percentage of clicks gets each search result according to its rank? How much more usersâ€™ attention gets the first listing compared to the second?
Find this article useful? Please add this to del.icio.us for your future reference This article is also available in German . Sections An Example of This Research in Action
SEO Consulting Blog - SEO Smarty
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. What is Search Engine Optimization (SEO)? SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
Test your horizontal layout to maximize conversion rate (with our free tool): User-interface guru Jackob Nielsen’s concludes that “ Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely [to improve website conversion rate]. ” On the FutureNow blog , Brendan Regan suggests developing an infographic to let you lay Nielsen’s findings over your own website. We’ve taken this one step further and created a tool that you can download today to do your own tests, here’s how it works: Download our tool by clicking here for .PNG or here for .JPEG . Lay it over a screenshot of your website in any photo editing tool.
Nine By Blue » Nine By Blue » Data + A Dash of Color = Better Audience Insight
Nine By BlueBlog » Nine By Blue This past week at SXSW, Google’s Matt Cutts talked about an upcoming “over-optimization” algorithm launch aimed at those who abuse search engine optimization. Rob Snell transcribed the session , which included these comments from Matt (I’ve updated this article to include fuller comments from the transcript): “The idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.