Search Engine Land's Guide To SEO.
Technical SEO. Writing. Inforgraphic Intel. SEER. Google Patents :: ArnoldIT. A programmable search engine system is programmable by a variety of different entities, such as client devices and vertical content sites to customize search results for users. Context files store instructions for controlling the operations of the programmable search engine. The context files are processed by various context processors, which use the instructions therein to provide various pre-processing, post-processing, and search engine control operations. Spam related and biased contexts and search results are identified using offline and query time processing stages, and the context files from vertical content providers associated with such spam and biased context and results are excluded from processing on direct user queries.
Methods and apparatus, including systems and computer program products, to provide clustering of users in which users are each represented as a set of elements representing items, e.g., items selected by users using a system.
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) “Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are about to read might be a little shocking. Let the story and the course begin... A typical marketing storyline You’ve just been put in charge of “Internet marketing” at your new sweatshop startup (don’t worry, I live there too - replete with rusty sewing machines and fake Nike stitching patterns). It’s much more than just one job.
With that in mind, I’d like to present you with: A 15,000,000 pixel infographic (that’s fifteen million colored squares, which could make it the largest infographic in history). It takes a lot of work - although not as much as writing all this - so no whining please. Social media marketing (SMM) Email marketing Lead Generation Analytics.
Press Releases. LPO. Analytics. Crowdsourcing. Conversion Rate Optimization. Bovee & Thill Business Communication Blog. B.L. Ochman's What's Next Blog. How to Increase Traffic and Revenue by Writing for Fewer Readers. 44 Must Read Resources on Content Marketing. The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years! Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience: Show You’re an Authority on a Subject – When you offer unbiased and valuable information on a given subject matter, you earn trust with people who visit your blog or website.
The following resources below will help anyone learn about why content marketing is important to any business and how to get the most of it. For Beginners For beginners to people looking for primers on content marketing, these links will get you on the right track. 1. Writers block. 14. State of Search - Where Search and Social meet up. Content Marketing Vs. Traditional Advertising - Infographic from Marketo | TopRank Internet Marketing News.
As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. With eyeballs moving from the traditional media to digital and online ($55 billion by 2014 according to Forrester) it’s a worthwhile argument. For even more stats, check out this handy infographic from Marketo based on content marketing research conducted by MarketingProfs and Junta42: Embed this content marketing infographic on your web site by copying and pasting the code below: Are content marketing and traditional advertising mutually exclusive?
Press Releases. Si Señor. Pasa la voz. Pagerank Calculation - SEO Israel. SEO Israel » Google » Pagerank Calculation What is a pagerank? How is the PageRank calculated? The connection between the PageRank and Google's toolbar information Losing PR as a result of linking to another page PR determining cycles PR maximizing strategy One of the most important topics that webmasters need to understand is the way PageRank is calculated. What is a pagerank? A pagerank is a numerical index that is used by the Google search engine in order to measure the importance of a certain webpage. A number of things that you should know about PageRank: Pagerank is assigned per page and not per site. Pagerank does not depend on a specific keyword, but rather defines the importance level of an entire webpage. I will be referring to the Pagerank term in its abbreviated form - PR. How is the PageRank calculated? Google uses the next formula for calculating pagerank: PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn)) The various parameters in the above equation are: PR - PageRank.
Home. Long List of Link Searches for SEO. This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary keyword phrases "snowboard equipment" (which they should really put in their title tag) to illustrate how you should perform searches that will result in high quality link acquisition targets. A Few Basic Rules: You should perform all of these searches at each of the major engines (Google, Yahoo! The Obvious Basically, we're seeking every possible permutation of the term/phrase - links from any of the top ranking sites (#1-100, depending on competitiveness) will provide high value.
Advanced Operators Then use the engines' advanced query parameters with the basic phrase. Blog & Forum Searches The goal here is to find places you can participate. Guidelines. Www.bizionaire.com/media/competitionResearchDoneCorrectly3.pdf. What is broad match? - AdWords Help. When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work.
Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match). The Google AdWords system automatically runs your ads on relevant variations of your keywords, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations.
Example How broad match can help you You can set any or all of your search-targeted keywords to broad match to help you do the following: Spend less time building keyword lists: You don't have to think of every possible keyword variation -- our system does the work for you. Tips. The Value of Google Result Positioning. How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise. In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement.
The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together. “Obviously, everyone knows that the #1 spot on Google is where you want to be,” says Chitika research director Daniel Ruby.
The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. » Distribution of Clicks on Google’s SERPs. What is the distribution of clicks on a search engine results page? What percentage of clicks gets each search result according to its rank? How much more users’ attention gets the first listing compared to the second? Or how often do users click the listing below the page fold? The way users interact with SERPs is one of the most frequently discussed topics in the SEO community and is also a very important field of study for the search engine specialists.
Eye-Tracking Studies The objective of eye tracking studies is gaining insight into how users browse the presented abstracts and select links to click. To detect users’ interaction patterns the eye tracking experiment observes a number of indicators of ocular behavior using a CCD (charged couple device) camera similar to the appliance used to read bar codes. Cornell University Eye-Tracking Analysis of SE Users’ Behavior One of the most recent eye tracking studies was performed at Cornell University by Laura A.
Fig 1. Fig 2. 1. How Much Money is a Top Google Ranking Worth to Your Business? Find this article useful? Please add this to del.icio.us for your future reference This article is also available in German. Sections An Example of This Research in Action Patrick, a moderator on our community forums, runs a Bingo Card Creator website which recently ranked #5 in Google for bingo cards. A #5 ranking sent him 6,000 unique visitors per month. You could do this type of calculation for any keyword you rank for that has significant search volume. Google Rankings Can Make or Break a Business While perusing the web I came across a WebmasterWorld thread about how Google allows other webmasters to damage your rankings.
Sabotage is a serious problem and the more that Google's spam team seems to do the worse it seems to get. It is scary to think how reliant many businesses have become on search, but search is big business. How Much Are the Search Results Worth to Google? Not once, but twice Google has accidentally publicly displayed values on their search results. U.S. Sidebar Ads Brand. SEO Consulting Blog - SEO Smarty. SEO: The Free Beginner’s Guide From SEOmoz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
Test your horizontal layout to maximize conversion rate (with our free tool): Adsense. Killer_mini_sites. Seo-interviews. Email Mercado. SMO. Funzies. OUseful.Info, the blog… Nine By Blue » Nine By Blue » Data + A Dash of Color = Better Audience Insight. Nine By BlueBlog » Nine By Blue. This past week at SXSW, Google’s Matt Cutts talked about an upcoming “over-optimization” algorithm launch aimed at those who abuse search engine optimization.
Rob Snell transcribed the session, which included these comments from Matt (I’ve updated this article to include fuller comments from the transcript): “The idea is basically to try and level the playing ground a little bit. A lot of people have asked me what this means for those who include search engine optimization as part of their marketing mix. Some are worried that Google will begin to penalize sites that have implemented search engine optimization techniques. My thoughts? I think that some site owners should worry. But whether or not you should depends on what you mean by search engine optimization. AS I’ve talked about and written about over and over (notably in my book and most recently in my article about Clay Johnson‘s talk about SEO killing America), SEO means lots of different things to lots of different people.