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(La version française de cet article est ici : Panorama des médias sociaux 2012 ) A few years ago, Charlene Lee from Forrester said social networks will be like air. We are now in 2012 and social media had never been this important. I regularly talk to people referring to social media as the web, the whole web. Indeed, the web as became social, and it is hard to find non-social websites. This being said, how can you explain social, when anything is social?