Digital Marketing Blog Minneapolis. How advertisers should respond to fewer ads showing on Google. 3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways. Just last month, Google made one of the biggest changes ever to their SERP layout (check out our video recap).
Edits to the old SERP In a nutshell, they nixed the ads in the right-hand rail, shifted the fourth ad position to appear just above the organic listings, moved ad positions five through seven to the bottom of the page, AND pushed positions eight through eleven to page two—ultimately creating a more streamlined structure that looks more like the mobile SERP. When this news broke, chaos ensued in the digital marketing sphere. Every industry publication published the story, each adding their own spin on how it might impact online marketers. Then, individual SEMs jumped on the bandwagon and shared their predictions through social channels; some valid, others completely bonkers. It’s no surprise that these rumors have sparked widespread panic within the marketing community. . #1. In addition, they found that PLA click share has increased, in comparison to text ads. I Want-to-Do Moments: From Home to Beauty.
For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile.
Of smartphone users, 91% turn to their devices for ideas while completing a task. See how brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' micro-moments. Written by David Mogensen Published. The orchestra as a leadership metaphor. 17 Feb Leadership develops and is practiced in context.
Understanding the context is essential to becoming an effective leader. It is also a way to understand your current work environment. Peter Drucker noted companies are like orchestras. Does Ungated Content Make Sense in Inbound Marketing? Open the gate on your advanced content or keep it closed?
There are pros and cons to doing either and, as expected, marketers have a range of opinions on which method is best. Before we start, let’s refresh our memories on what gated content really is/how it works. Gated content requires a visitor to input some type of personal information into a form in order to gain access to an eBook, technical whitepaper, etc. Most gated content is specifically developed to generate leads that can be nurtured further down the sales funnel over time. It shouldn’t be a surprise that in the world of B2B most content is gated, as demonstrated in the 2015 Benchmark Report on B2B Content Market and Lead Generation. What is slightly surprising is that the percentage of gated assets decreased by 5% from the prior year. The Arguments for Ungating. Why Effective Content Marketing Is Fantastic For SEO. It’s a tale as old as time: two lovers – always kept separate by those who think they know best – are actually perfectly suited to be together.
Yes, SEO and content marketing are actually that perfect couple. Normally, the processes of improving SEO are applied separately to content marketing efforts, but I’ve found that in reality, there’s no better way to rank higher in search engines than to produce high quality content. The internet loves good content, as it will naturally draw attention from the big, trusted sites, and an increase in traffic will naturally improve a site’s Google ranking.
5 Pro Tips for Optimizing Your Job Application Form. As you grow your company’s team, it’s important to spend time developing a hiring process, sourcing candidates, and honing your interview skills.
But how can you ensure you spend your time interviewing the best possible candidates? Before you even meet a candidate face-to-face, a well-crafted job application will help you get a better sense of the competencies of your candidates, as well as protect your business from costly hiring mistakes.Follow these five tips to optimize your job application form so that you can more effectively evaluate your candidates, while also improving the candidate experience. 7 Things Inbound Marketing Is Not. Financial advisors: You may be getting inbound marketing wrong.
That is, if you know about inbound marketing. New business acquisition remains the number one priority for RIAs, according to the Schwab 2015 RIA Benchmarking Study. For RIAs looking to create an additional income stream, inbound marketing is less intrusive to prospects than traditional outbound strategies. But what is it? Knoxville Web Design & Inbound Marketing: VIEO Design. How Agencies Should Sell Content Marketing Strategy to Clients. Advertising agencies know the pain of submitting proposals, RFPs and vying for new clients.
That process is both time-consuming and often ineffective, especially when the resulting contracts do not lead to long-term business relationships. Selling content marketing strategy to your clients is one of the best ways to foster a long-term, equitable relationship. According to Agency Spotter, more than 120,000 ad agencies exist in the U.S. today. Executives throughout the country feel that in the recent past, the industry has become increasingly competitive. 11 Testimonial Page Examples You'll Want to Copy. When potential customers are researching you online, they're getting to know you by way of the content of your website.
Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you're trying to rank for.
Facebook Plans to Shape Up Social Software for Work in 2016. Why Consumer Intent Is More Powerful Than Demographics. Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers.
Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone. Career Management - Why Creatives Really Should Know About Marketing Automation. In the final season of AMC's Mad Men, during "The Monolith" episode, Harry Crane, the agency's media buyer, demands that the firm purchase him a computer.
The computer of which he speaks could be considered one of the earliest examples of ad tech. A 1969 Harvard Business Review article described the computer as being capable of performing data analysis that would "enable businesspeople to make informed decisions about whether to hold inventory; expand plant production; rent, buy, or borrow; increase production; and examine the effects of anomalies on demand or the effects of constraints.
" Content Marketing and Sponsored Content: How to Find the Balance. Experts weigh in on how content marketing and sponsored content work together for similar yet distinct marketing goals, and how to balance the two. Content marketing is an imperative these days, and companies are getting creative with its forms and functions, but many marketers are still confused by the myriad of terms floating around. While terms like sponsored content and native advertising can be used interchangeably, marketers need to draw a clear distinction—both in their minds and in their marketing plans—between sponsored content and content marketing. The Definitions “Native advertising [aka sponsored content] is when a brand is partnering with a publisher and producing content on a publisher’s platform,” says Joe Pulizzi, founder of the Cleveland-based Content Marketing Institute.
Google's Local Snack Pack Shake-Up: What You Need to Know. Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn't too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results. By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and across all countries. This was an unusual move for Google, since they commonly tested out local changes that only rolled out to specific countries.
But this change was for everyone everywhere. By the next morning, less than 24 hours after the first changes were noticed, Mozcast confirmed what everyone suspected: 7-packs were history and 3-packs were all the rage. Did the Google 3 Pack Affect Your Business? - Tampa SEO Services. Tampa SEO Google News – Last month Google made some major changes to its local search results by only showing the top 3 results instead of 7. It appears Google’s motivation to do this was partially driven by their mobile search improvements. Chances are, if you were showing up number 4 before the change, then it’s probable it hasn’t affected your local search engine traffic much.
This may be why Google removed the 7 pack. The truth is, if the top 3 received the majority of traffic, then 4 – 7 positions weren’t generating much traffic anyway. I Want-to-Do Moments: From Home to Beauty. For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. See how brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' micro-moments.
Written by David Mogensen Published May 2015 Topics Stay on top of the latest and greatest. Free Digital Marketing Article. What Can Data Do to Stop Cybercrime? How Traditional Websites Could Become Obsolete By 2020. :: By Larry Alton, @LarryAlton3 :: Ever since the Internet began to take off in the late 1990s, business owners have been clamoring to establish their companies in an online form. The straightforward interface of traditional websites, which exist today in mostly the same format as they did in the 90s, has been a pleasant, predictable constant. Why You Should Never "Do Keyword Research" Again. EntreFEST 2015 attendees declare the event a success.
Photo caption (left to right): Jayne Lady, Stephanie Andrews, Victoria Newell, and Kaylee Williams. Downtown Iowa City was crawling with founders of multinational companies, local non-profits, technology giants, and more during last week’s sold-out EntreFEST 2015, a three-day entrepreneurial conference sponsored by the University of Iowa, the University of Northern Iowa, and Iowa State University. The annual event brought some of the brightest and most innovative people together in Iowa City to share ideas, expand networks, and learn how to launch new businesses or take existing ones to the next level of success.
The Office of the Vice President for Research and Economic Development, a major sponsor of EntreFEST along with the UI John Pappajohn Entrepreneurial Center, took some time during the conference to ask attendees about their experience. Jayne Lady, a volunteer at EntreFEST 2015, said she was excited to be helping at the big event. EntreFEST 2015 attendees declare the event a success. Godin at EntreFest: We need you to lead. The Industrial Age is over and people are looking to entrepreneurs and innovators for leadership, marketer and author Seth Godin told the 2015 EntreFest crowd Friday. "We don't need you to invent, we need you to lead," said Godin, who was the final and headlining speaker for EntreFest. The Internet has started a revolution, Godin said, that is turning traditional industries upside down, but opening doors for new innovations.
"So, here we are on the cusp of a revolution where every industry you can think of … is going to be turned upside down and we need someone to do it and it doesn't matter where you live. Bridging the Gap: The Chief Marketing Technologist. Digital Display Ad Fraud: Best Practices for Publishers. Digital display ad fraud, defined as the practice of falsifying traffic counts or activities using deceptive tactics, has exploded over the past several years. Based on interviews with execs across the industry, a new eMarketer report, “Ad Fraud in Digital Display: The Scope of Fraud and Its Impact on Buyers and Sellers,” offers some best practices for publishers when it comes to fighting fraud.
Be transparent about fraud detection practices and policies. In being open about fraud detection practices and expectations for billing and reconciliation policies, sellers can ease buyer concerns and boost trust. A Comparison Of Visual Social Media Networks. Build a successful visual marketing strategy by knowing the best practices of each social channel. The Shift to Visual Social Media - 6 Tips for Business [Infographic] Houzz Marketing - Is it Right for Your Business? [Infographic]Scalable Social Media. IZEA: The Art of 'Content Marketing' The internet has spawned a universe of self-anointed experts pontificating on an array of topics as diverse as our universe itself.
The "blogosphere" has become a ubiquitous arm of the internet and social media as this horde of the content creators blog, Tweet and share photos and video on Instagram, Flickr or YouTube. Some create blogs simply as a passion and are satisfied with attendant psychic gratification. As with any revolution, change is rapid and iterative. The Cost of Not Keeping Up-to-Date with SEO Criteria. Another Google Algorithm Change — What Should You Do? A Sobering View of Content Marketing Effectiveness. The 2015 Email Marketing Landscape Described in 16 Stats. Email marketing effectiveness threatened by consumer inbox overload - report. Login to HubSpot.
Multi-Channel Marketing: Weaving Together Email & Direct Mail. Multi-Channel Marketing: Weaving Together Email & Direct Mail. Email marketing effectiveness threatened by consumer inbox overload - report. How to Create an Effective Media Mix for Local Advertising. We Completely Redesigned the HubSpot Blog. Here's Why. HubSpot COS Design Blog. Where Are the Marketing Dollars Going? Why Marketers Don't Understand Marketing Automation.
Context: The Next Digital Marketing Frontier. What Are the Benefits of Marketing Automation? How To Create Downloadable Content Specific For Vertical Markets. 3 Myths About Duplicate Content. Customer Behavior - Why Smart Data Is So Much More Important Than Big Data. Don’t Hire a Digital Marketing Agency That Doesn't Have These 5 Qualities. Train Your Team to Get More from Their LinkedIn Profiles. Inbound Marketing Services for Home Builders & Construction Companies. Turn Your Homebuilder or Remodeler Website into a Content Marketing Powerhouse. Google. Know, like and trust in the digital age. Finding Focus: Know Your Purpose of Blogging for Business - Modgility Blog. How to Write a Fluff-Free Mission Statement. Content Marketing for Professional Services: Does It Cannibalize Your Business? 6 Banner Ad Split Tests To Try Right Now.
A Beginner's Guide to Retargeting Campaigns. How to Write an In-Depth Post in Less Than Two Hours. A Massive Review of HubSpot CRM: Pricing-Videos-Training Tutorials. Siteliner - Find Duplicate Content on your site. New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid. New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid. The Customer Journey to Online Purchase.
Slideshare: A Content Marketing Imperative. School of Journalism & Mass Communication. How to Beat Competitors Who Lie.