ChinaHush. 25 China Experts You Should Follow on Twitter - AdAgeChina - Spe. S January 2009 Trend Briefing, covering half a. January 2009 | Yup, it’s time for endless predictions. And while most of them are rather dark and gloomy, with economies around the world going downhill, there are still plenty of trends out there that are begging to be applied profitably, both now and long-term. Enjoy! Let’s begin with NICHETRIBUTES, which is about the power of making products and services relevant by incorporating ‘attributes’ and features that cater to distinct (if not niche) consumer lifestyles and situations.* This is not about NOUVEAU NICHE or the Long Tail: NICHETRIBUTES are attributes / features / additions to existing products, making them more practical for specific user groups, while at the same time signaling to those users that the brand 'gets it’, that it cares, and in some cases even pays tribute to their lifestyle.
Why NICHETRIBUTES is an important and recession-proof trend: On to every brand professional’s favorite topic (or so it seems at times): The Future of Luxury. Want something to play with? ChinaSMACK - Hot internet stories, pictures, & videos in China. Interview | a chat with blueprint, a digital creative collective. “From a deep pool of blue ink rises an image…” – this is written on Blueprint‘s Neocha.com homepage, a digital collective that describes itself as a Chinese creative group with no artistic bounds. In an “Internet world” filled with many options for exploring different kinds of creative content, we find ourselves frequently entering Blueprint’s creative world.
Their distinctive style comes from the ambient / “lowercase” electronic sound they produce as well as their visual works, which exude a subtle mysticism. The depth and breadth of content under the “Blueprint” name actually comes from members who live in many cities, including Zhengzhou, Beijing, Shanghai, Hangzhou, Chongqing, Guangzhou, Nanjing, among others. It’s important to note here that the new generation of Chinese creatives can’t be neatly divided into the usual first tier city, second tier city, etc. classifications. We’ve also shared some of Blueprints music in the embeddable player below. Yue Xi is a very talented.