Email Template for Subscriber Engagement from Ryan Levesque | Live Your Message. If you’re asking people to opt-into any sort of email list in your business, then you’re going to want to implement this simple strategy from Superhero Ryan Levesque. In the last 23 months, Ryan has successfully entered 17 new marketers, generating 2 million leads and 175,000 customers using the methodology that he’ll be teaching in our upcoming Online Business Superhero Summit.
He asked me to share this simple strategy and word-for-word email template with you, so you could start seeing some results – and have more to talk about – during his presentation on Wednesday, July 16th @ 12pm Pacific. Most people out there try to push their solution down your throat. They say, “Look at my weight loss pill. Look at my info product. This is the best thing since sliced bread. Instead of doing that, we take a step back and we say: “Time out a second. When you do that, it takes people aback, because they’re expecting you to jam your solution down their throat. Hey FirstName! Will you do me a favor? Buffer's New Connectivity to Pinterest. As you may have heard, on Monday Buffer announced that their tool now connects to Pinterest allowing buffer users to schedule posts to their Pinterest boards from Buffer. We’re big fans of Buffer. Buffer is our primary scheduling tool, and one of our primary content analysis tools. Since we also has an active and growing Pinterest account, we were thrilled to take a look at this new feature.
In this post I’m going to look at posting to Pinterest from Buffer, configuration options, and the analytics available. Finally I’ll briefly compare Buffer’s Pinterest capabilities with both Tailwind and Viraltag. Pinterest In Buffer The great thing about a Pinterest connection being added to Buffer, is that Buffer is a robust and mature scheduling app so everything is very familiar. Tip: There is one setting you should configure differently in Buffer for your Pinterest connections. Posting and Scheduling from Buffer Posting and Scheduling from the Web Posting and Scheduling from Pinterest Over to You. 3 ways scheduling will make you a better blogger. Top 10 Ways to Capture Attention. How to Give Your LinkedIn Profile a Social Selling Makeover - Heinz Marketing.
Guest Post by Emma Snider – Staff Writer, HubSpot Content Much of the conversation around social selling focuses on the activities salespeople should be doing on social networks, such as connecting with prospects, joining and participating in relevant industry groups, and keeping up with blogs. But equally as important as doing social selling activities is being a social seller. To truly be considered a social salesperson, reps must project an image of a resource who is knowledgeable about their buyers’ business issues. Think about it. What’s the first thing an executive thinking about doing business with you will do to determine if you’re trustworthy?
50 Brilliant Social Media Insights From #SMMW15. How to keep your Twitter following authentic. Did you know that you can purchase 1,000 Twitter followers for just $12? That's right: if you're willing to drop some cash, you can be a bonafide Twitter celeb in less than a week. Or can you? It doesn't matter whether you have 20 or 2,000 followers -- you always want more, because more followers means more credibility, more social networking clout, and, yeah, a bigger boost to your ego.
Building a Twitter following takes time and effort, and it can be tempting to try to take a shortcut to Twitter fame. But this is a bad idea because it's against the rules (yes, Twitter has rules), and, if people find out you're faking your Twitter following, you'll lose all credibility instantly. In fact, it's not a bad idea to take extra steps to keep your Twitter following authentic, by sussing out fake accounts that may be following you and blocking them.
How to spot a faker Twitter Counter is a Twitter statistics tool that tracks users' follower growth over time. What to do if you have fake followers. 3 Email Marketing Tests Guaranteed to Improve Open Rates. Regardless of the details of your business, your email marketing program is undoubtedly a vital component of your go-to-market strategy. In today’s world of over-sending, increasingly intelligent SPAM traps, and fierce competition, it’s harder than ever to break through the clutter.
You’re not the only one trying to figure out how you get subscribers, how you get them to engage and then how you make sure that email moves your bottom line. As with most strategies, testing is key to improvement and optimization. Our clients have testing wish lists that are upwards of 100 rows long – but manpower, cadence and cost always pose limitations. That’s why I’ve hand-picked 3 email tests that we’ve found successful in increasing performance – to help you address your biggest challenge(s) with the least effort and in the shortest amount of time.
Of course, there’s more where these came from – you just have to ask. 1) Subject Line: Direct vs. Email is a perfect venue to be creative. Keep Testing! What The Hell Do I Need Social Media Analytics For? These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture to the point that many younger people couldn’t even imagine a life in which their best friend’s life story was not a click or a finger swipe away. And thanks to their incredible popularity and reach among the general population of the modern world, these social media platforms make valuable and powerful bases for information gathering on pretty much any demographic imaginable. But what kind of information should you pay attention to when utilizing social media analytics?
If you don’t go in with a plan, it’s easy to become overwhelmed with the sheer flood of information that you can receive when monitoring social media accounts. Understand Where Your Online Messages End Up Learn What the Online Community Thinks of Your Business. 39 Killer Content Marketing Tools. Content marketing is hard, fact. There are billions of pieces of content created every day and distributed across tonnes of channels and social media platforms – so how can you gain a competitive advantage and get eyes on the content you lovingly craft?
We have curated a list of tools to help give you a leg up on the competition and best position your content for success. This will save you time and give you the competitive insight you need to shape some really great stuff. You cannot simply pop open your laptop and dive straight in to creating an awe-inspiring piece of content – you need to put in the groundwork and create a solid foundation to build your content on top of. The first place you need to start is the research and ideas stage, this can be a little bit daunting but the tools in this section will help you not only conquer this stage but knock it out of the park! Research & ideas Google Trends – (free) Google trends allows you to input keywords to see the interest over time. Twitter Search, Monitoring, & Analytics | Topsy.com. With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more.
Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions Drag right from the Home screen to show Search and get Siri Suggestions. Get Siri Suggestions Siri Suggestions include apps and contacts that you might be interested in. You can use Siri Suggestions with iPhone 5 and later, iPad Pro, iPad (4th generation) and later, iPad mini (2nd generation) and later, and iPod touch (6th generation). Change search settings Go to Settings > General > Spotlight Search. From here, you can turn Siri Suggestions on or off and choose which apps to include in your searches. If you don’t want Siri or Spotlight to suggest nearby locations, go to Settings > Privacy > Location Services.
Last Modified: Real Time Search - Social Mention. The Best Free Social Media Apps. A magician is only as impressive as their tricks, a wizard is only as magical as their sorcery, and a social media marketer is only as good as their toolbox. Here’s a peek at some of the best free programs I use regularly to track, growth hack, and monitor our social media channels (no affiliation). True Social Metrics – KPIs that Matter Has your boss ever asked you to quantify the value of social media as to how it effects your bottom line? Have you ever had to prove why engagement is worthwhile to sales when there isn’t always a direct click path?
Every day? Us too. Using non-traditional KPIs like amplification rate (how much your post was shared) and applause rate (how many likes and favorites it receives), it levels the playing field so you’re comparing apples to apples (how much a plus is worth vs. a thumbs up on YouTube) and then takes it a step further, connecting to your Google Analytics account to determine a per visit value based on your site goals. 9 Tools for Small Business Reputation Management and Brand Monitoring. But one element of a strong social and online presence that’s often forgotten is that of brand monitoring and reputation management. It’s not enough to simply post on your favorite social channels from time to tie.
You need to keep your ear to the ground and find out what people are saying, or not saying, about you and your competition. Here are 9 free tools that I use regularly (some have premium versions) to make sure I know what customers and others are saying about our business, allowing us to respond properly, while also learning where we can improve. 1. This is the granddaddy of all brand monitoring tools, but it’s important to set up these free Google Alerts so that you get an email notification any time someone mentions your business or something related to your business. 2. A few years ago there was talk of Google shutting down the Alerts product, and a lot of folks turned to Talkwalker Alerts. 3. 4. 5. 6. 7. 8. 9. Are You Committing these Social Media No No's?
Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that could actually harm your social media presence and ultimately your brand. Always the Salesman One of the most common mistakes that brands make on social media is continually trying to sell something. Lack of Originality There is nothing wrong with sharing content from other sites on occasion if you find it to be relevant and believe it would truly be valuable to your readers.
Posting Randomly Far too often, brands make the mistake of posting inconsistently and randomly. Not Understanding the Nuts and Bolts of Social Media If you do not have a solid grasp on the mechanics of social media, you could be misusing hashtags, tagging, and @ replies. Not Developing a Social Media Policy.
Untitled. FTC Disclosure and Online Marketing On March 12, 2013, the United States Federal Trade Commission (FTC) released the long-awaited Dot Com Disclosures. The FTC Dot Com Disclosures guide provides guidance for online and mobile advertisers. Last released in 2000, the internet back then looked very different than it does today. Even now, after over a year of working on this update, some of the information related to FTC Disclosure seems dated because technology is changing so quickly. As soon as the guide was released I started getting emails and contacts asking questions and seeking clarification. The amount of inaccurate information I’ve seen in the few days after their release tells me that there is a need for helpful and accurate information for business, social media professionals and bloggers when it comes to the 2013 FTC’s Disclosures for Dot Com (and other domain endings) businesses. 1. 2. 3. 4. 5. 6. 7. 8. 9.
Who should use the Dot Com Disclosures? 6 Underappreciated Skills for Social Media Professionals. “No, dad, social media professionals don’t play on Facebook all day.” How many social media professionals have encountered someone who downplayed their job as simple—lots of time spent surfing the web or chatting with friends. This misconception is rampant, despite widespread knowledge of social media’s importance to business. Being a social media professional means wearing a lot of hats, from writer to analyst. While people outside the industry might not see it, people in social media need to have a wide array of skills to succeed—far more than your casual social media user.
Whether you’re just entering the field or have an established career in social media, here are six skills to practice that will make you more effective at your job. Search Engine Optimization, or SEO, is an essential skill for many web professionals. Bloggers, web developers, copywriters, and even designers need to take into account how their work will rank in search. Writing Analytics and revenue tracking Photography. Social Business Development on LinkedIn: A Primer. With its labyrinthine twists, pockets, and portals, LinkedIn remains an enigma for so many users.
To them, the notion of leveraging a professional network, let alone making sales on the site, seems far-fetched and unrealistic. Since 2011, we have seen radical changes to the LinkedIn user interface—both in design and functionality—that have all been designed and implemented to drive meaningful one-on-one interactions. The challenge, however, remains inherently the same today as it did when the site was launched on May 5, 2003: to attract quality people to your LinkedIn profile, nourish your growing network, and capitalize on business opportunities as they arise.
At the time of this writing, social selling has firmly and securely wedged itself into the business glossary. A Working Definition of Social Business Development Ask a thousand salespeople what the term “social selling” means relative to LinkedIn and you will get a thousand different responses, understandably with some overlap. Meddle. 30 Favorite #TwitterChats from a #TwitterChatAholic — #TwitterChats & Social Communities. 59 Free Twitter Tools and Apps That Do Pretty Much Everything. Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.
At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! (If I missed any good free Twitter tools, let me know in the comments!) The big list of 91 free Twitter tools for marketers Navigate this list fast Looking for something in particular? Analytics | Chats | Discovery | Follow/Unfollow | Hashtags | Images | Mentions & Monitoring | Scheduling | Timing | Trending Topics | Twitter Clients | Other Twitter Tools for Analytics 1. 2. Find anyone’s Top 10 tweets, ordered by engagement. 3. 4. 5. 6. 7. 8. The Ultimate Guide to Hashtags. Twitter Cards Complete Guide: How to Set Up, Measure, More. Leadership communities you should be a part of… #TwitterChat (Part 2) — Embracing Technology & Social Media to change a Digital Culture! 7 Counterintuitive Twitter Tips to Get More Out of Twitter. What is a Twitter Chat — iSocialFanz.com - Home of Brian Fanzo.
5 Reasons You Should Tweet Every 30 Minutes #HMSBlog. About the Guild. E-learning by Tracy Parish | ZEEF. Duolingo | Learn Spanish, French, German, Portuguese, Italian and English for free. Publications. 25 Podcasts to Listen to for Business Lessons & Inspiration. How We Doubled Email Signups in 30 Days. The Ultimate Guide to Ideal Image Sizes for Social Media Posts. 25 Things Your Assistant Can Automate For You Today. How to Manage Multiple Social Media Accounts. How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling.