61 Best Social Media Tools for Small Business
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size. Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg.
The Future of Content Marketing Isn't in Marketing Content
As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. However, instead of sharing just my own thoughts, I wanted to bring you what the future of content looks like for some of the folks I look up to and respect in this space. This mini-series will bring you some of the web’s most critical thinkers when it comes to content – hopefully you’ll enjoy reading as much as I did, and these thoughts will spark ideas of your own on what the future of this thing we call content looks like.
6 Reasons I Don't Follow You On Twitter
Sure, this blog post’s title seems a bit snobbish. Snarky even. Try not to take it personally. I follow thousands of people on Twitter. If you’re not one of them, there’s likely a good reason.
12 Websites for Royalty Free Stock Photos for Business Advertising
12 Websites for Royalty Free Stock Photos for Business Advertising One of the most common questions I get is: "Where can I get free photos or royalty free stock photos for business advertising, marketing, etc?" The answer is not so obvious since each business has its own unique need. What is the quality and/uniquesness of the photograph needed? Is free your best option or would you pay $30 for an amazing one-of-a-kind photograph? Business success depends on a balance of creativity, originality and BUDGET.
B2B Marketers: Think More Like Brand Marketers
You’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there? I wanted a glimpse into the future of B2B marketing. I know what you’re thinking, “When it comes to marketing isn’t B2B different than B2C?” There’s no question pitching technology software is worlds apart from promoting laundry detergent.
Did You Know You Can Search Within a YouTube Video?
If you ever find yourself scrubbing through a YouTube timeline trying to find the exact moment of a punchline or a specific part of a tutorial, it can be time consuming and mind numbing. But if you’re a Chrome user, you can install a Chrome extension that takes all the hard work out of the process. Chrome extension InVideo, which only works with the new version of YouTube, makes it easy to find the exact spot in any video with a simple search function:
Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips
Video can be key to conversions and sales, a recent study confirms. For email marketers, using video should be a no-brainer, but the email-video combo still feels like a rare pairing. Only 25% of marketers surveyed last year reported that they used video in their marketing, and a quick look at my own inbox supports that statistic.
Desmos: A Definitive Guide in Graphing and Computing
Think you’re fond of of graphing and computing stuffs? Great! Because you might remember this thing called the Texas Instrument TI-83 from the old days. Sure, while programmable calculators in general are still pretty much popular these days, the graphing calculators from the 21st-century are also coming in waves as we speak — potentially disrupting the market of scientific computing and educational technology.
Email Marketing Automation for Visitors, Trials and Customers
Marketing automation. So much promise, so many overpriced tools. You've scoured the internet for something designed for you...a tool that allows you to send customized emails to the right person at exactly the right time.
