Creating New Revenues Around Content: Find Your Popcorn. Clemson family gathers to celebrate a tradition | greenvilleonline.com | The Greenville News. Florida A&M remembers "The Maestro" Dr. William Foster | tallahassee.com | Tallahassee Democrat. Online - NewsPay. Gannett stepped into the world of paid content today with what it termed “a small-scale test” at the Tallahassee Democrat, The Greenville (S.C.) News and The (St. George, Utah) Spectrum. The fee for online-only is $9.95 a month; Web access bundled with a print subscription varies by market. In Tallahassee, seven-day home delivery (with Web access) costs $20. An online day pass costs $2. Kate Marymont, vice president of news for Gannett’s Community Publishing Division, told me in a brief phone chat that “we know this is not the model, this is a small-scale test.”
Marymont acknowledged that others in the company have been more directly involved in the details of the pay wall initiative than she has been, but said “we weighed a lot of factors” in selecting the three sites from the division’s 81 papers, including “what’s at risk.” Reconciling the bundled approach with niche services could be a challenge, though. Tags: Paid content. Nieman Journalism Lab at Harvard University » Aiming for the Future of Journalism.
Media Strategy and Innovation with Jeff Mignon and Nancy Wang. >> Direct access to our online spreadsheet.UPDATE 2 (2/9/09): We added a new tab to the online spreadsheet with other numbers.UPDATE 1 (2/8/09): Based on your feedback (thanks to all), we have updated the numbers and uploaded a new excel file. The paid model scenario is back into the conversation. Is it a good idea for newspapers to go back to OR begin an online full or partial paid model? We have been thinking about different scenarios, and calculating the revenue outcome. We based our numbers on figures from different newspapers in North America.
Base assumptions: 100,000 print subscribers$14.75 / month for the print version (7-day)Website with 500,000 UV and 10M PV$10 CPM (3 impressions per page)$.20 CPC with .5% CTRBased on these figures, their actual online revenue is approximately $1.8 M. Then we ran the numbers for the following scenarios: No more print version. We didn't take into account the cost side. V2: Paid Model Scenarios for Newspapers Online. New York Times to Charge Nonsubscribers For Unlimited Use of Its Site. A Free iPad with Your Paid Subscription? | Joe Zeff Design. Documentary films move us, excite us, awaken us, enrage us. They compel us to act. But for all of their power, they lack the ability to engage us. We watch rapt for an hour or more, and then the lights come on. We leave the theater with no immediate way to channel our empathy, our awareness, and in some cases, our anger.
Our answer: the appumentary. Appumentaries are digital applications that build upon storytelling presented in books and films to deliver interactive experiences. We're pleased to announce that our first such project, an iPad app called Spies of Mississippi: The Appumentary, is now available in the iTunes App Store. Spies of Mississippi is an important story about democracy. The book inspired documentary filmmaker Dawn Porter, a Sundance Award winner for a film called Gideon's Army about public defenders in the deep South. . • A video introduction from U.S. . • A text summary of the film, with video from author Bowers and director Porter.