Pearltrees Info
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This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups.
As the Internet grows, finding content that's relevant to you becomes tougher. Sure, there's your basic Web search and then there's aggregation, similar to what Google and Yahoo do with news headlines. But another form of information discovery is starting to gain some momentum: curation. Just about a year ago, I wrote a post about a French company called Pearltrees, which was just launching a service that was best described as bookmarking, but with a social twist. The idea is simple, really. When I come across something on the Web that interests me, I "bookmark" it in Pearltrees.
I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW. The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world. So, over the past few months I’ve been talking to tons of entrepreneurs about the tools that curators actually need and I’ve identified seven things.