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‘Invisible Influence’: What Really Shapes Our Decisions. In his new book, Invisible Influence: The Hidden Forces That Shape Behavior, Wharton marketing professor Jonah Berger takes us inside the conscious and unconscious ways that social influences shape our decisions.

‘Invisible Influence’: What Really Shapes Our Decisions

Knowledge@Wharton recently had an opportunity to talk with Berger about his book. An edited transcript of the conversation appears below. This is how NASA used to hire its astronauts 20 years ago—and it still works today. Michael Kasper thought he was ahead of the game when he sat down to do his taxes this year.

This is how NASA used to hire its astronauts 20 years ago—and it still works today

The No. 1 Predictor Of Career Success According To Network Science — Life Learning. It has been over three years since Steve Jobs died.

The No. 1 Predictor Of Career Success According To Network Science — Life Learning

Since then, books have been written and movies have been made. Each has celebrated his legacy and aimed to share the secrets he used to build the largest company in the world; things like attention to detail, attracting world-class talent and holding them to high standards. We think we understand what caused his success. Uk.businessinsider. PX03096. Influence Marketing: Success Is All About Finding the Right Partner. Influence marketing is often thought of as a relatively new concept—it is not.

Influence Marketing: Success Is All About Finding the Right Partner

Influence marketing is a variation of the celebrity endorsement, a concept that pre-dates the athlete on the Wheaties box. Influence marketing in the digital age has a great deal in common with the celebrity endorsements we are all familiar with. The differences are not profound. Choosing the right athlete for the Wheaties box is not substantially different from choosing the appropriate influencer to further your brand and, as General Mills can attest, you want to avoid putting a Tiger Woods on your cereal box.

Influencer Defined. 3 Steps Anyone Can Take To Master Small Talk. We’ve all been there: the minutes before a critical meeting begins.

3 Steps Anyone Can Take To Master Small Talk

A chance encounter with a former coworker. A first date. An elevator ride with your boss. During these brief moments, you wonder what you should say. The seconds slow down and the pressure builds. How To Master The Fine Art Of Small Talk. Small talk gets a bad reputation.

How To Master The Fine Art Of Small Talk

To avoid this allegedly meaningless drivel, people skip networking events. Or, almost as bad, they attend, but talk to the three people they already know. This is shortsighted, says Debra Fine, author of The Fine Art of Small Talk. "Small talk is the appetizer for any relationship," she says, and people like to do business with those with whom they’ve established common ground. "A good networker is looking to foster relationships and build a community never knowing how that contact can help now or in the future.

Uk.businessinsider. Most Common Networking Mistake - Business Insider. People around you control your mind: The latest evidence. So you’re sitting on a plane, somewhere in the back.

People around you control your mind: The latest evidence

Sweat is rising off this human stew, and in horror you watch it condense, trickling down the window glass. 5 PR lessons from Viber's rise from zero users to a $900M exit. Anyone reading VentureBeat has probably dreamt at some point of becoming the next big startup success story.

5 PR lessons from Viber's rise from zero users to a $900M exit

In fact, a handful of VentureBeat readers may have already achieved this dream. But for most, the dream to build a successful tech company will remain just that — a dream. So it’s a special privilege to meet the dreamers at the very beginning of their journey and be a part of their story.

How to lose friends

AlexMLeo: Considering they hate everyone... Life's too short for enemies. Which friends to make (networking) Stay friends (customer & stakeholders satisfaction) Poach friends. Why people make friends. Lose "false friends" Make new friends. Make friends. Find friends. Stay friends (crisis & issue management) Why You Shouldn't Say "You're Welcome" BMW Offers Money-Can’t-Buy Perks to Keep Biggest Spenders. German ski legend Rosi Mittermaier passed on racing tips at Austria’s Zillertal resort last winter to a group of 10 students who all had one thing in common: they owned a BMW 7-Series sedan.

BMW Offers Money-Can’t-Buy Perks to Keep Biggest Spenders

Bayerische Motoren Werke AG (BMW), the world’s biggest maker of premium cars, last year began offering perks that money can’t buy to owners of its flagship model in a bid to keep its most profitable clients loyal. Daimler AG (DAI)’s Mercedes-Benz quickly followed suit with a similar program of its own. Both were responding to down-market shifts by the more exclusive Maserati and Jaguar brands as competition for elite buyers intensifies.

The BMW and Mercedes preferred-customer programs represent an effort to strengthen relations directly with customers who can afford any car they want. The initiatives also reflect the tightening race as BMW and Mercedes vie to be the world’s leader in upscale cars. FBI-Tested Tactics For Quickly Building Rapport With Anyone.

Online reputation & reviews

Jeff Bezos To Social Cohesion: Drop Dead. Upon reading the Bloomberg Businessweek cover story on Amazon, a portrait of Jeff Bezos emerges: He's overwhelmingly intelligent, overwhelmingly prescient, and sometimes just simply overwhelming, as in the way that he yells at employees.

Jeff Bezos To Social Cohesion: Drop Dead

PsycNET - Display Record. PsycNET - Display Record. KwikChex - Global Reputation, Reassurance & Resolution Services. Online Reputation Management. Fighting Online Defamation. CSR. CEO reputation. Understanding Customer Delight and Outrage.