4 Ways to Improve Your Content Marketing. B2B Thought Leadership Infographic - edelman.com. Pricing | Wave.video. Content repurposing tools you’ve never heard of (but should be using) in 2018. We can bet you’ve read lots of expert roundups listing tools and tips to boost your content marketing. But how many of those do you come away from feeling like you’ve actually learned something new? Well, we hope that this post will be different! Recently on the Quuu blog, we’ve been discussing how and why you should continually repurpose your top-performing content.
To wrap up the discussion, we asked nine super qualified content marketers (all legitimate professionals in their field, rather than self-proclaimed gurus/ninjas/chosen ones) to share their favourite content repurposing tools and strategies for making the most of every piece of content they create. Read on for some original ideas and actionable approaches that you can implement in your content strategy today.
Brittany Berger , B2B Content Strategist I really love using Airtable for building an organized content database that helps me keep track of breaking down larger pieces of content into smaller repurposed pieces. Social Video Creator. Edgar’s Social Media Scheduling Features - MeetEdgar. Optimization & Growth by CXL. Thrive Leads: the Ultimate List Building Plugin for WordPress. Pricing - Poptin. Pricing Plans | Sleeknote. How do we measure visitors/sessions? We measure the total number of visitors/sessions on your website within the payment date range which is a month.
A visitor/session is the period of time a user is actively engaged with your website. In other words, it’s your amount of visitors. We have to emphasize that it’s not unique visitors but every session. How does the free trial work? After you create an account, you get immediate access to all Sleeknote features for 7 days. When your trial has expired, you can choose between our three plans and pay by credit card inside the dashboard.
OptinMonster Pricing - Conversion Optimization Software. 15 Free Alternatives to SumoMe’s Software Suite. A Day in the Life of Americans. From two angles so far, we’ve seen how Americans spend their days, but the views are wideout and limited in what you can see. I can tell you that about 40 percent of people age 25 to 34 are working on an average day at three in the afternoon. I can tell you similar numbers for housework, leisure, travel, and other things. It’s an overview. What I really want to see is closer to the individual and a more granular sense of how each person contributes to the patterns. I want to see how a person’s entire day plays out. (As someone who works from home, I’m always interested in what’s on the other side.)
So again I looked at microdata from the American Time Use Survey from 2014, which asked thousands of people what they did during a 24-hour period. More specifically, I tabulated transition probabilities for one activity to the other, such as from work to traveling, for every minute of the day. Following the timeline of the ATUS, the simulation starts at 4:00am and runs through 24 hours.
The Growth Hacker’s Guide To Stealing Hundreds of Your Competitors Customers | SaasGenius. This is a guest post by Dom from Turbo Are you building a company in a crowded market? Most of us SaaS founders are. And the problem with challenging our competitors, is often times the have more sales and marketing muscle than we do. But I have good news. It’s more achievable than most realize.
You just have to be resourceful with identifying these prospects, find a unique way to get them into your funnel and create a seamless transition experience. We call it the 3 S’s of Stealing Your Competitor's Customers: Searching, Stacking and Selling. We’ll share our findings from working in an incredibly competitive market and share how you can implement our favorite tactics to acquire new customers from both competing and complementary products.
Searching Finding customers of your competitors can be easy to do, but difficult to scale. While most people may browse Twitter or naturally keep an eye open for these customer, the problem is, only two types of people are actually talking about them. 1. 2. 3. HubSpot's Blog Ideas Generator. The 75 Essential Content Marketing Stats You Need to Know. Guest Post ROI: The Data Behind 273 Guest Posts Says It's No Good - BloggerJet. I bet that you have at least one guest post under your belt. So let me ask you something: – What was the ROI of that guest post? Did you achieve what you expected? Are you happy with the results? Or maybe you didn’t have any specific goal in mind and wrote your guest post just because everyone else is doing it? I reached out to 500+ bloggers (big and small) and asked all of them pretty much same questions.
The amount of feedback and data that I got from that outreach was totally overwhelming (to say the least) and I can’t wait to share all these golden nuggets with you. But first… HUGE THANKS to everyone who contributed! What do you get from publishing a guest post? Initially I wanted to focus on tangible metrics only. Specifically – the amount of referral traffic that you can get from a guest post. A lot of people eagerly shared their numbers with me. But quite a few people insisted that the ROI of guest blogging went far beyond these “tangible metrics”: But don’t just take my word for it.
SALESmanago BLOG | How to Increase Traffic to Your Website? Free Tools and 14 Tricks. Do you feel like Winnie the Pooh sometimes? The more you look inside (Analytics) the more Piglet (your audience) isn’t there. You stare at the sad, flat graph and think: „How will potential customers find my business? How to show them my brand? How to let them know that I exist and wait for them? If I could only attract them to the website! 10 Ideas for Omnichannel Marketing. Download a Free Ebook Use Rich Snippets Rich Snippets mean additional information about a website, displayed in the search results.
Give something for free One of the cardinal rules of business is reciprocity. What can you offer for free to attract users to your website? Offering something for free attract more traffic. Find your keywords You can use these free tools: Try also Google auto-complete – that simple method sometimes delivers impressive results. Content: Sky scrapper technique Promote other’s content Be active on popular websites, forums and groups Pumpkin Hacking – a new SEO methodology Test long-form content. How To Improve Your Writing: 5 Secrets From Hollywood. Thanks to the internet, people are reading and writing more than ever.
But is it me, or does it seem like the quality of that writing has gotten worse? However, this can be a good thing. These days, solid writing really stands out. It can be a competitive advantage in anything you do. Want to know how to improve your writing? Or have you ever thought about crafting the next great novel or screenplay? Me, too. Andrew Kevin Walker wrote the blockbuster Seven, starring Brad Pitt and Morgan Freeman. Andy was also a writer on many other big projects including Sleepy Hollow, The Hire, and Fight Club (you might notice in the credits that the three cops who attack Edward Norton are named “Andrew”, “Kevin” and “Walker.”) His new book is Old Man Johnson. Below you’ll learn: And much, much more. 1) How To Improve Your Writing Andy recommends two things you can do to vastly improve your writing — whether you’re writing an email, a presentation for work or a screenplay for Hollywood.
Sound crazy? Sum Up. Clickbait alert: These are the words people can’t resist in a headline. On the ground floor of the Smithsonian National Museum of American History, is an exhibition titled “Food: Transforming the American table 1950-2000″ with Julia Child’s kitchen as its crown jewel. It traces the most important moments in the history of American food, from the invention of the refrigerator to the introduction of canned goods to the pervasiveness corn in processed foods.
Much of the exhibition is dedicated to a point of pride and shame in American cuisine: Food products—a staple of pantries, gas stations, and corner stores—are the quintessential embodiment of American eating habits. Junk food highlights two of the main characteristics of American culture: comfort (no cooking, no washing up, no cutlery) and unapologetic passion for enhanced tastes (cherry-flavored water anyone?). Processed food accounts for 70% of the US diet and Americans “consume more packaged food per person than their counterparts in nearly all other countries.” Velveeta What is it? Taste Contains corn? Gratis stock photo en vector websites - de ultieme lijst. Marketers: We struggle to get internal buy-in for branded content. Many brands have become obsessed with content marketing as traditional advertising loses its effectiveness. But doing it well is hard for brands that are rooted in that very same traditional advertising.
Brand marketers descended on NewsCred’s #ThinkContent Summit Thursday to wrestle with the issues. We rounded up some attendees and asked them a simple question: What’s the biggest thing holding back content marketing? Tomas Kellner, managing editor, GE There is so much talk about content marketing, but I don’t think people necessarily understand what it is. They think about it in terms of pure marketing and advertising, which it’s not. Luke Kintigh, global content & media strategist, Intel You have way more supply than demand for content today. Advertisement Rob Manker, content marketing manager, ConAgra I’m a former Chicago Tribune journalist, and I’m applying it to marketing. Shannon Doung, director of e-commerce, L’Oréal, Body Shop Resources. Photo courtesy of Shutterstock. Tinder doesn’t allow ads. Here are all the ads on Tinder. Brands have run into a difficult time when it comes to Tinder advertising.
Just earlier this month, Gap’s new campaign, which planned to feature Tinder messages inviting people to a “pants party,” was pulled off the dating app. The guerrilla campaign was deemed an unauthorized use of the platform. “We did not approve this campaign,” a Tinder spokesperson said in a statement at the time. Last week, the service shut down a Brazilian safe-sex awareness campaign citing a violation of the company’s terms of service.
Tinder didn’t respond to a request for comment. It’s a tough call for brands, used to trying to make a mark on whatever new platform happens to catch the public’s imagination. But so far, Tinder, which is owned by IAC/InterActive, has remained ad-free, although the company is considering allowing advertising down the line. “What you see is a content-marketing approach to advertising on Tinder,” said Dan King, director of business development and customer acquisition at MeUndies. De redbullisering van de media. Elk bedrijf is een mediabedrijf, want iedereen moet een boodschap vertellen. Red Bull neemt dat heel serieus. Het Oostenrijkse bedrijf wordt zo langzamerhand meer mediaproducent dan fabrikant van zoete energiedrankjes. Red Bull heeft al zijn media-uitingen onder gebracht in Red Bull Media House (RBMH), dat tv-zenders beheert en tv-programma’s, films, tijdschriften, sites en games maakt met de nadruk op extreme sport, muziek en natuur.
Het bedrijf, waar zo’n zevenhonderd mensen werken, is in korte tijd uitgegroeid tot een de grootste mediabedrijven van Oostenrijk. Ook sportmerken als Nike en Adidas en producenten als Unilever en Coca-Cola maken media, maar Red Bull heeft ‘contentmarketing’ verder doorgevoerd. “Red Bull heeft marketing naar een buitenaardse hoogte gebracht”, zegt Cor Hospes met een knipoog naar het Red Bull Stratos-project van de Oostenrijkse skydiver Felix Baumgartner in 2012. “Het bedrijf vertelt verhalen die mensen waard vinden om te delen.”
Wat doet Red Bull allemaal? Reverse Engineering the #Storytelling Techniques in a Fast Company Feature. Every company wants a signature win in heavyweight publications like Fast Company, BusinessWeek and Fortune. By signature win, I mean 1,000-plus words devoted to a behind-the-curtain look at the company. Yet, few PR teams cultivate the needed content assets to give themselves a fighting chance for this type of attention. It requires thinking like a journalist, framing the tension in the story and teasing out potential texture. To understand the type of fodder that drives such #storytelling, we selected a Fast Company feature, “Walmart’s Evolution from Big Box Giant to E-Commerce Innovator” and categorized the content type (3,324 words). A few points worth noting— The core narrative only constitutes 21% of the piece. In fact, the Fast Company piece on Walmart kicked off with an anecdote that sets the stage for the storytelling: Jeremy King was ignoring the largest retailer in the world.
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Content marketing strategies & approach. Seeding, sharing, distribution of content. (95) Upworthy: What tools does Upworthy employ to test its headlines? Content marketing outline. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content: Information Systems Research: Vol 24, No 1. Despite the popular use of social media by consumers and marketers, empirical research investigating their economic values still lags. In this study, we integrate qualitative user-marketer interaction content data from a fan page brand community on Facebook and consumer transactions data to assemble a unique data set at the individual consumer level. We then quantify the impact of community contents from consumers (user-generated content, i.e., UGC) and marketers (marketer-generated content, i.e., MGC) on consumers' apparel purchase expenditures.
A content analysis method was used to construct measures to capture the informative and persuasive nature of UGC and MGC while distinguishing between directed and undirected communication modes in the brand community. In our empirical analysis, we exploit differences across consumers' fan page joining decision and across timing differences in fan page joining dates for our model estimation and identification strategies. What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment. Digital Content Marketing: A Literature Synthesis - Journal of Marketing Management - Volume 20, Issue 1-2. The Single Best Content Marketing Channel for Your Startup. The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel.
My goals with RSS, Twitter and email are two: first to maintain a relationship with a reader longer than a single website visit by creating a communication channel and second to use that marketing channel to drive re-engagement. Below, I’ve analyzed the results and come across some surprising findings. First, RSS subscribers generate more traffic than email subscribers. Second, email readers are much easier to win than RSS readers. Note, the code to perform a web, rss and email analysis is at the bottom of this post, in case you’re interested in analyzing your startup’s content marketing effectiveness.
Email and RSS subscribers open blog posts at roughly equal rates; RSS is a moderate 21% better. Buffer: 5 blogging tips. A little over two years ago, I jumped into an epic adventure while still in college. My friend, Joel, had just launched a small app to help him post better on Twitter. Joel had called it “Bfffr.” He quickly changed the name to “Buffer” a few weeks later, after he realized, that was much easier to spell. Photo Courtesy of ©iStockphoto.com/ugurhan Fast forward two years into today. I often replied with a few bullets and tried to jump on a few Skype calls to help budding business owners with their marketing strategies. So I thought, What if I could share my best tips on here? So, without further ado, here are the five most important blogging and social media marketing tactics we used to help grow Buffer to more than one million dollars in revenue over the past two years.
Make use of smart images and scientific studies (blogging). Study how to write great headlines—the techniques we use (blogging) Here is the last tip I have for you. I really love this technique! The 10 commandments of social sharing and driving traffic to your website. (9) Marcus Geduld's answer to Writing: What should everyone know about writing. Y U No Go Viral: The Emerging Science of Memes - Christopher Mims. Weekend Challenge: One-Shot Video on Vimeo Video School.