How to Create and Schedule a Social Media Content Plan. When I can find the time to do so, I love to plan ahead.
I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it. BHContent_Login. Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense.
The Best Days to Post to Facebook, Based on Industry. Interesting infographic here that has analysed the best days for posting content to a Facebook page by various industries from advertising, to automotive, fashion, entertainment, finance and drinks For instance automotive brands are apparently likely to get 15% higher interaction brands on weekend than they are on weekdays.
Although most brands do not take advantage of this. When it comes to fashion interaction increases as the week progresses and hits a high note on Thursdays where interaction rates can be 15% higher. Clearly it is only a guideline and it is impossible to be 100% right about this kind of thing, but it is certainly worth exploring. How to Use Google Analytics to Improve Your Social Media Marketing. Have you ever wanted to know which of your links are driving more traffic?
Seeing referral traffic from Facebook is great, but which wall post drove the traffic? Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign? This article shows you how to take your social analytics strategy to the next level. About Google Analytics Custom Campaigns You can assign a custom campaign tag to the links you share on social networking sites. Google Analytics makes custom campaigns incredibly easy to work with.
Google Analytics can then give you much more information based on how people use your custom links. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back. Google Analytics Custom Campaign Parameters. Social Media Ads: Fairly Annoying, Rather Useless, Somewhat Effective. B2B Inbound Marketing Solutions & Charlotte SEO Services.
Social Media Ads: Fairly Annoying, Rather Useless, Somewhat Effective. Pulse. How Fashion Brands Should Use Facebook. 8 Small Business Social Media Tips From the Pros. Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.”
I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Oh, and I know I’m going to ruffle a lot of feathers by saying this, I get more engagement by updating five times per week than five times per day. Ed occasionally shares personal stories on Facebook. Ed Gandia , founding partner, International Freelancers Academy. #2: Pick One Thing and Do It Really Well Nichole Kelly Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact. Being on 5 social networks and giving all of them half-effort will not generate results. Nichole Kelly , founder of Full Frontal ROI. #3: Turn Your Facebook Page Into a Lead-Generating Machine Next, . Customer Lifetime Value Tool. Net Promoter. Top 10 social media dashboard tools.
Hootsuite: Among the best of breed.
How to manage the torrent of social media conversations — and increase your productivity! By Kim Bale Socialbrite staff One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me? The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once. When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin.
Picasa 3 for Linux: Free download from Google. Flicker. CMO 2.0 Conversations. Free Audio Editor and Recorder. USTREAM, You're On. Free LIVE VIDEO Streaming, Online Broadcasts. Create webcasts, video chat, stream videos on the Internet. Live streaming videos, TV shows. SCVNGR. Needlebase. Escape State Street - Binghamton, NY. Gowalla. HASHTAG.org. Delicious.