How to Create and Schedule a Social Media Content Plan. When I can find the time to do so, I love to plan ahead.
I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it. And I’ll be happy to share with you some strategies, tips, and tools that can help you get organized and get ahead with your social media sharing. 5 benefits to mapping out your social media content Social media content feels quite in-the-moment and real-time when you consider the short lifecycle of updates and the rapid way that information moves across Twitter, Facebook, and others. A solid social media schedule leaves room for real-time updates. Planning content on social media still allows for flexibility to the schedule and provides opportunities to slip in real-time engagement. Consistent cadence.
BHContent_Login. Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere.
There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. The Best Days to Post to Facebook, Based on Industry. Interesting infographic here that has analysed the best days for posting content to a Facebook page by various industries from advertising, to automotive, fashion, entertainment, finance and drinks For instance automotive brands are apparently likely to get 15% higher interaction brands on weekend than they are on weekdays.
Although most brands do not take advantage of this. When it comes to fashion interaction increases as the week progresses and hits a high note on Thursdays where interaction rates can be 15% higher. Clearly it is only a guideline and it is impossible to be 100% right about this kind of thing, but it is certainly worth exploring. How to Use Google Analytics to Improve Your Social Media Marketing. Have you ever wanted to know which of your links are driving more traffic?
Seeing referral traffic from Facebook is great, but which wall post drove the traffic? Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign? Social Media Ads: Fairly Annoying, Rather Useless, Somewhat Effective. Consumer attitudes to social media ads aren’t all that pretty, but some consumers do take action after seeing social ads, finds a December report from Nielsen.
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% say they’ve shared a social ad after seeing it, 26% have liked such ads, and 14% claim to have made a purchase as a result of one. Those numbers are fairly positive given research from Epsilon finding that just 14% of consumers find social media ads to be useful. B2B Inbound Marketing Solutions & Charlotte SEO Services.
Social Media Ads: Fairly Annoying, Rather Useless, Somewhat Effective. Pulse. How Fashion Brands Should Use Facebook. 8 Small Business Social Media Tips From the Pros. Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Oh, and I know I’m going to ruffle a lot of feathers by saying this, I get more engagement by updating five times per week than five times per day. Ed occasionally shares personal stories on Facebook. Ed Gandia , founding partner, International Freelancers Academy. #2: Pick One Thing and Do It Really Well Nichole Kelly Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact.
Being on 5 social networks and giving all of them half-effort will not generate results. Nichole Kelly , founder of Full Frontal ROI. #3: Turn Your Facebook Page Into a Lead-Generating Machine. Customer Lifetime Value Tool. Net Promoter. Top 10 social media dashboard tools. Hootsuite: Among the best of breed.
How to manage the torrent of social media conversations — and increase your productivity! By Kim Bale Socialbrite staff One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me? The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once. When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin.
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