How to Write Good Content. Writing good content is at the heart of all online marketing, particularly SEO.
Writing involves text and the Search Engine Spiders love text as opposed to Flash Animation or even audio or video within an HTML context. So, before we offer our advice on how to write good content, let’s first define what good content really is for the purposes of Internet Marketing. Here are the important elements of good textual content: It must be unique, non-duplicate content. Plagiarism in the brick and mortar world is illegal and online it is not only frowned upon but can lead to real penalties from The Google and the other search engines. 7+ Reasons Why Your Great Content Is Overlooked : WritingThoughts. The idea that great content draws great traffic is a common misperception.
Many website owners believe that all they need to generate traffic is great content. While great content has the potential to attract visitors, you need more of a strategy than just slapping it on your website and waiting for people to come. Yet, I see website and blog owners making this mistake nearly every day. Creating Valuable Content: An Essential Checklist. The 7 Secrets of Viral Content. By Skellie This post is a following to “5 Reasons Why Viral Content is the New King“.
Viral content, like a type of flu we might want to catch, spreads from person to person because it’s remarkable and, by its nature, asks to be talked about. More so than any other kind of content, viral posts will encourage social media success, inbound links, comments and recommendations. 5 Free Tools: Low-Budget Content Marketing Campaign. Content Marketing: 49 Creative Strategies that Work. Www.contentmarketinginstitute.com/wp-content/uploads/2011/04/leibtag_content_checklist.pdf. 7 Copywriting Skills to Improve Your Copy. You’re never going to reach every single person who reads your copy, but you can make changes in how you write to positively affect how many you will reach.
Employ these copywriting skills to reach more people from your audience and better convert on your copy’s goals while doing it. Write With Your Laziest Reader in Mind You may like writing a wind up intro about what you’re about to write about (I do, too), but your entire audience won’t share in that sentiment. Keep the intro short and get to the point of your article which is what people likely clicked to read in the first place. While some people may like the intro, others won’t, but those who do like it won’t be upset (or know) if it’s not there, so write with your laziest reader in mind. What is a Content Farm and Why Does Google Hate It? Google has made some sizable changes to their algorithms again within the last couple of weeks.
This time the changes were made largely to cut into the influence which content farms have over the search engine listings in Google, and of course the web is abuzz as it typically is when Google makes some changes. For all of this I thought I’d make a post to define what is a content farm and explain why these changes are being made. A content farm is a company/web site which pays lots of freelance writers to produce huge amounts of content to appear on their site, thus encouraging that their site takes up more Google real estate and thusly further benefiting that company/web site. The major criticism associated with content farms is that they typically emphasize quantity over quality. Obviously Google has made this change because their M.O. has always been to provide the highest quality content in its search engine listings.
Do People Read Your Content? 6 Facts about Reading Online. Do you ever wonder how much of your content people read?
When I first started blogging, I had nightmares about that question. In my recurring nightmare, my average visit duration was 0 seconds, and my bounce rate was 100%. To ease my troubled mind, I decided to research how people read online. Here are a few facts that I've collected over the years… 1. In his piece for Time.com, Tony Haile of Chartbeat noted that 55% of people spend fewer than 15 seconds on a page. How to Unleash the Power of Content. There is a war going on but you maybe haven’t noticed.
It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone to become a publisher. So your competition is everyone with a smart phone, a blog and a website. At last count there were 1 billion smart phone users, 550 million websites and 300 million blogs.
4 Simple Steps to Content Marketing Success. I was catching up with a business colleague the other day and I couldn’t remember what the exact time was.
She had sent me a message, but was it on Whatsapp, Facebook, a text or an email? Eventually I did find that short conversation online and it was on Facebook! That is the challenge today. We have so many options, not only with how we communicate but market our brand and products. 5 Content Marketing Lessons You Don’t Want to Learn the Hard Way. Content marketing isn’t rocket science, but that doesn’t mean it’s easy either.
Like anything, it takes continuous trial and error and making a fair number of mistakes along the way before you start getting things right. The good news is that there’s value in analyzing those missteps — regardless of whether they’re your own or someone else’s — because it can help you avoid them yourself. What follows is a collection of content marketing lessons that I’ve either learned the hard way through the mistakes I’ve made, or lessons I’ve gleaned from others after hearing about the challenges they’ve faced. Hopefully reiterating those lessons here, along with some sound advice, helps to save you some time and frustration. Lesson #1: You need at least one dedicated resource. A/B & Multivariate Testing Resources. Plagiarism Checker. Advertisement To use this plagiarism checker, please copy and paste your content in the box below, and then click on the big green button that says “Check Plagiarism!”
Then sit back and watch as your article is scanned for duplicated content. Copy and paste your text below: 1 2 3 4 5 ⇐ Select a sample text Limit: 1000 Words per Search Total Words: 0 Small SEO Tools are specifically designed to automatically delete any record of search/check made on them. The article you entered is scanned carefully, and so is the world wide web. Phrases or sentences shown in red already exist online and will not pass Google plagiarism tests. What's The Secret To Quality Content? 5 Factors To Consider. 55 expert tips to produce better & faster content. 8 in Share Advice to streamline your media workflow Target audience: Content marketers, Web publishers, PR execs, journalists, producers, businesses, media organizations. I n just the first 20 episodes of my podcast “Hacking Media Production,” I’ve collected hundreds of tips from journalists and producers on how to produce content better and faster.
What follows is my selection of the 55 creative content production hacks. 25 Content Marketing Tools to Push your Branding Efforts Further! - Search, Social News PageTraffic Buzz. Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content. When you are kicking off with the content marketing efforts, it is essential that you own the right set of tools to do the job. Here's an interesting infographic by Social Media Strategies Summit, revealing five tools across the five content marketing categories.
15 Essentials Of Creating Immersive Content. People don’t want to work too hard for their information online. It is so easy to find new sites on Google which means that users spend less time visiting individual websites. 10 Lessons On Creating Spectacular Content - SEW. 30 Hacks To Create Content That Thrills And Delights. This article will give you all the ingredients you need to create engaging and shareable blog content. Let’s get started. Stop creating generic, boring and common sense content Internet is bloated with common sense advice from people imitating and copying each other. The Secret to Winning the Content Creation War. We are in a content creation arms race. Brands have realised that creating content is now your best weapon of choice to rank high in Google, engage with your customers and be a thought leader in your industry. So writers are the new digital age hired guns and given instructions to crank it out. Blog posts are published, ebooks are written and whitepapers are whipped together.
25 Creative Ways To Reuse And Recycle Content. The nature of content online means that new articles rule, while old material is quickly forgotten. Your latest article is destined for a few days, or if you are lucky and good, a couple of weeks of attention from your followers and shares in social media. The Two Essential Elements of Irresistible Content. How the Authority Rules Report Brought Me 234% More Site Memberships. Should We Be Worried About Fast Food Content? Are You Creating Meaningful Content?
How to Constantly Create Compelling Content. Content Marketing: How to Build an Audience that Builds Your Business. The Copyblogger "Secret" to Creating Better Content. The Simple 5-Step Formula for Effective Online Content. A Crash Course in Marketing With Stories. 22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic] Does Your Copy Pass the "Forehead Slap" Test? The Copyblogger "Secret" to Creating Better Content. How to Create Epic Content.
The Two Most Important Words in Blogging. How to Use the "Rule of Three" to Create Engaging Content. Adjective Power. Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing: Ham, egg, & cheese on wheat bread sandwich. or, Our Breakfast Power Sandwich starts with lean, hardwood-smoked ham and a freshly cracked egg. Take a look at the adjectives that turn an average sandwich into a mouth-watering, tantalizing sales magnet: Our Breakfast Power Sandwich starts with lean, hardwood-smoked ham and a freshly cracked egg. If people aren’t lining up to buy this sandwich, it’s not the copy writer’s fault.
In Neuro-Menus and Restaurant Psychology, I mention adjectives as a key element of menu psychology. Adjectives Boost Sales Properly used adjectives actually DO increase revenue: Other research by Dr. Beyond Food Adjectives I’d guess these adjectives are processed unconsciously most of the time. How the Pros Use “Sound Bites” to Get More Web Traffic. Attention spans have never been shorter… 58 Ways to Create Persuasive Content Your Audience Will Love. How to Become an Exceptional Writer. How to Write the In-Depth Articles that Google Loves. How to Immediately Become a More Productive (and Better) Writer. What The New Yorker Magazine Can Teach You About Content Marketing that Works.
The Deceptively Simple Steps to Persuasive Writing That Works. 8 Incredibly Simple Ways to Get More People to Read Your Content. The 5-Step Process that Solves Three Painful Writing Problems. Zen and the Art of Content Marketing. The 10-Step Content Marketing Checklist. How to Use Content Marketing to Find Customers. The Old-School Content Marketing Strategy That Scores Freelance Writing Clients.
The 5 Keys to Content Marketing Mastery. 10 Content Marketing Goals Worth Pursuing. Stephen J Cannell Lecture Part IV: What is Three Act Structure? Lecture by Stephen J. Cannell Often, when I ask a writer this question I am told that it is a beginning, middle and an end. This is not the answer. A lunch line has a beginning, middle and an end. The Three-Act structure is critical to good dramatic writing, and each act has specific story moves. ACT ONE (Book or screenplay) In Act One the protagonist meets all of the characters in the play.
Act One is a preparation act for the viewer or reader. The Writer Files Archives. What Romance Novels Can Teach You About Powerful Copywriting. 15 Great WordPress Plugins That Will Help You Make Money Online. Google Webmaster Tools Expose Analytics Lies. Over the holidays, Google rolled out a pretty major update to Webmaster Tools. This latest update provides much more detail in terms of data and reporting. So much in fact, that some folks seem confused now about the difference between Google Webmaster Tools and Google Analytics. The big difference for SEO is that Google Webmaster Tools shows Google's own data for URLs in Google SERPs and doesn't track web pages like Google Analytics. In addition to the key difference in reporting, Google Webmaster Tools requires no installation. Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest!
A/B & Multivariate Testing Resources. Hire Writers - Article Writing Service. How to write a headline - Journalism skills. How to Write Effective Headlines: 20 Steps. Edit Article Edited by How2Quest, Mark Davis, DifuWu, Luv_sarah and 11 others A headline is the most important element of an advertisement. Within any printed medium, such as a newspaper or magazine, people will read, or at best "skim" the headlines of articles, but with advertisements, readers often skip right past the ad entirely.
Once a person recognizes the space as being that of an advertisement, their eyes dart elsewhere without even giving the ad a chance. Content And Data Is At The Center Of Everything. Top 10 FREE Plagiarism Detection Tools for Teachers. Editor's note: We have originally written and published this article in November 2013. Thanks to your useful suggestions and our own following of the latest developments in the fast paced field of technology, we have updated this piece in October 2015 in the hope that you will keep finding it useful.
Thank you for sharing! The act of taking someone else’s ideas and passing them off as your own defines the concept of “plagiarism”. As it is shown by the growing educational concerns, plagiarism has now become an integral part of our digital lives as technology, with the billions of information it gives us access to, led to the exacerbation of this phenomenon. The Force that Powers Persuasive Content (And 3 Ways to Intensify It) How to Get Major Media Coverage For Your Business with No Connections. Getting featured in the media is GREAT for credibility, traffic, and sales. The Most Powerful Persuasive Element of Blogging.
The Real Secret to Getting Tons of Blog Subscribers. 12 Things to Do After You’ve Written a New Blog Post for Content Marketing. The Neil Patel Method To Getting Great Blog Content.