How to Write Good Content. Writing good content is at the heart of all online marketing, particularly SEO. Writing involves text and the Search Engine Spiders love text as opposed to Flash Animation or even audio or video within an HTML context. So, before we offer our advice on how to write good content, let’s first define what good content really is for the purposes of Internet Marketing. Here are the important elements of good textual content: It must be unique, non-duplicate content. Plagiarism in the brick and mortar world is illegal and online it is not only frowned upon but can lead to real penalties from The Google and the other search engines. The information must be unique, interesting and engaging. Now that you understand the elements of good content, actually understanding how to write good content becomes comparatively easy.
Subject Selection This is the most important part. Organization of Thought(s) First write down all of the random thoughts you have or would like to develop in your writing. Publish! 7+ Reasons Why Your Great Content Is Overlooked : WritingThoughts. The idea that great content draws great traffic is a common misperception. Many website owners believe that all they need to generate traffic is great content. While great content has the potential to attract visitors, you need more of a strategy than just slapping it on your website and waiting for people to come.
Yet, I see website and blog owners making this mistake nearly every day. A lot of really great content never gets read. In this post, I’ll explain why. Why Nobody Sees Your Content Great content means that your site has the potential to draw more visitors, but many website owners waste their investment in great content. No personality. Your Turn Have you had a problem getting your great content in front of your target audience?
Like this: Like Loading... Creating Valuable Content: An Essential Checklist. The 7 Secrets of Viral Content. By Skellie This post is a following to “5 Reasons Why Viral Content is the New King“. Viral content, like a type of flu we might want to catch, spreads from person to person because it’s remarkable and, by its nature, asks to be talked about. More so than any other kind of content, viral posts will encourage social media success, inbound links, comments and recommendations. Viral content is powerful, and in this post, I want to show you how to tap into that power. Combine the following principles with a healthy dose of elbow grease and you might just create something remarkable!
1. No, it doesn’t need to start with a number, but the reason so many viral posts do start with a number is that it’s a really easy way to communicate that “this content has value”. Some Tips to Grow Your Blog Traffic with89 Tips to Grow Your Blog Traffic The second headline is more clickable because you know you’ll be getting a lot of value from the content. 2. 3. 4. 5. 6. 7. 5 Free Tools: Low-Budget Content Marketing Campaign. Content Marketing: 49 Creative Strategies that Work. Www.contentmarketinginstitute.com/wp-content/uploads/2011/04/leibtag_content_checklist.pdf. 7 Copywriting Skills to Improve Your Copy | Converting Copy. You’re never going to reach every single person who reads your copy, but you can make changes in how you write to positively affect how many you will reach.
Employ these copywriting skills to reach more people from your audience and better convert on your copy’s goals while doing it. Write With Your Laziest Reader in Mind You may like writing a wind up intro about what you’re about to write about (I do, too), but your entire audience won’t share in that sentiment. Keep the intro short and get to the point of your article which is what people likely clicked to read in the first place. While some people may like the intro, others won’t, but those who do like it won’t be upset (or know) if it’s not there, so write with your laziest reader in mind. Write Like You Talk Informal writing goes against what we learned in grammar school, but we’re not writing an essay on the Civil War, we’re selling! Break Up Your Paragraphs Write.
The same applies to sentences as it does to paragraphs. Write Less! What is a Content Farm and Why Does Google Hate It? | Converting Copy. Google has made some sizable changes to their algorithms again within the last couple of weeks. This time the changes were made largely to cut into the influence which content farms have over the search engine listings in Google, and of course the web is abuzz as it typically is when Google makes some changes. For all of this I thought I’d make a post to define what is a content farm and explain why these changes are being made. A content farm is a company/web site which pays lots of freelance writers to produce huge amounts of content to appear on their site, thus encouraging that their site takes up more Google real estate and thusly further benefiting that company/web site.
The major criticism associated with content farms is that they typically emphasize quantity over quality. Obviously Google has made this change because their M.O. has always been to provide the highest quality content in its search engine listings. eHow is a prime example of a content farm. Do People Read Your Content? 6 Facts about Reading Online. Do you ever wonder how much of your content people read? When I first started blogging, I had nightmares about that question. In my recurring nightmare, my average visit duration was 0 seconds, and my bounce rate was 100%. To ease my troubled mind, I decided to research how people read online. Here are a few facts that I've collected over the years… 1. The majority of visitors spend fewer than 15 seconds on a page. In his piece for Time.com, Tony Haile of Chartbeat noted that 55% of people spend fewer than 15 seconds on a page. That's not a lot of time. Now, take into account the fact that the average adult reads about 250 words per minute.
Which means that the majority of visitors will read fewer than 62 words on a webpage. That's it. So, does that mean that we need to write pithy posts like Seth Godin? As you can see from this blog post, I am no Seth Godin. More on this in number 2 and number 4. 2. Let's face it. Luckily, there are some ways to direct your reader's gaze. 3. Image source 4. 5.
How to Unleash the Power of Content. There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone to become a publisher. So your competition is everyone with a smart phone, a blog and a website. At last count there were 1 billion smart phone users, 550 million websites and 300 million blogs. That’s a lot of competition! Social networks have allowed us to not only create content but reach a global audience. But shouting at 2 billion people who have internet access is hard. Social platforms such as Twitter allow us to speak to our tribes, fans and followers that are interested in your topic of choice. The Challenges So what are the challenges to create that content that reaches and resonates with your followers and attracts new eyeballs?
The Opportunities 1. 2. 3. 4. 5. 4 Simple Steps to Content Marketing Success. I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on Whatsapp, Facebook, a text or an email? Eventually I did find that short conversation online and it was on Facebook! That is the challenge today. We have so many options, not only with how we communicate but market our brand and products.
Content marketing is no different. Some people will ask a friend’s advice on what to buy while others will start with a Google search. As they say it’s complicated. The content marketing cycle At the end of the day the sales and engagement funnel is not a 20 step scientific formula. The content creation and promotion process starts with understanding your customer, creating a list of topics to produce and then creating the content. There are many ways to describe this from more detailed and complicated diagrams to simple and high level. Never assume what content will be a winner So where does it begin? What next? 5 Content Marketing Lessons You Don’t Want to Learn the Hard Way. Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair number of mistakes along the way before you start getting things right. The good news is that there’s value in analyzing those missteps — regardless of whether they’re your own or someone else’s — because it can help you avoid them yourself.
What follows is a collection of content marketing lessons that I’ve either learned the hard way through the mistakes I’ve made, or lessons I’ve gleaned from others after hearing about the challenges they’ve faced. Hopefully reiterating those lessons here, along with some sound advice, helps to save you some time and frustration. Lesson #1: You need at least one dedicated resource. A lot of companies, particularly small ones, think that they can tack content marketing on to their existing marketing team’s responsibilities without adding any headcount. Lesson #2: You need a strategy. What about you? A/B & Multivariate Testing Resources | SiteSpect. Plagiarism Checker. A list of key features: 1. Billions of web pages This tool has the ability to check plagiarism by matching your content against billions of webpages on the Internet. Once you upload your content, it will automatically run it against every existing content on the web within seconds, making it the most sophisticated yet fastest plagiarism scanner you'll ever come across in your lifetime. 2.
It has an option for automatically rewriting the content you run on it in just one click. 3. Our similarity checker allows you to upload different formats of documents including .doc, .docx, .txt, .tex, .rtf, .odt, and .pdf. 4. With this free online plagiarism test tool, not only are you able to upload different formats of documents, you can also check plagiarism via a website URL. 5. Our anti-plagiarism engine comes with a reporting option which allows you to download a report of the plagiarism search you run. 6.
How about an option for sharing the plagiarism report generated? 7. 8. Live in the cloud? What's The Secret To Quality Content? 5 Factors To Consider. 55 expert tips to produce better & faster content. 8 in Share Advice to streamline your media workflow Target audience: Content marketers, Web publishers, PR execs, journalists, producers, businesses, media organizations. I n just the first 20 episodes of my podcast “Hacking Media Production,” I’ve collected hundreds of tips from journalists and producers on how to produce content better and faster. What follows is my selection of the 55 creative content production hacks. If you like what you see and want to learn more, feel free to click through on any episode to listen to the interview and see lots more tips on that subject.
From “Using Crowdsourcing Tools for Cheaper and Better Production” 1 If you can think of it, someone may do it for $5: The site Fiverr is filled with mini creative services available for $5 such as drawing a cartoon of your dad, recording a voice-over message in Sean Connery’s voice, or even a bogus video testimonial for your product. From “Crafting Popular Research Reports” From “Tricks to Producing Corporate Comedy” 25 Content Marketing Tools to Push your Branding Efforts Further! - Search, Social News PageTraffic Buzz. Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content. When you are kicking off with the content marketing efforts, it is essential that you own the right set of tools to do the job. Here's an interesting infographic by Social Media Strategies Summit, revealing five tools across the five content marketing categories. 25 Content Marketing Tools to Push your Branding Efforts Further!
, 5.0 out of 5 based on 4 ratings Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. Did you enjoy this article? Get FREE Updates Get SEO, Social media and digital marketing updates straight to your inbox. 15 Essentials Of Creating Immersive Content. People don’t want to work too hard for their information online. It is so easy to find new sites on Google which means that users spend less time visiting individual websites. To avoid this and to increase the time visitors spend on your site, you must create a better content experience. You must make your users stick to your site. Knowing how to present your content in a compelling and easy to digest way is a valuable skill.
Make your headline irresistible Let’s start with the first thing first. Don’t be like that. Have numbers or top lists in themAre personalized with words like “You” or “Your” Directly address the need of the audience and problem they are solving If your headline works and a person clicks on your link and enters your site the first 10 seconds are critical. Back button is your enemy – establish credibility and trust Establishing credibility and building trust are very important when the visitor hits your site.
Hook the visitor Use images to better catch the eye. 10 Lessons On Creating Spectacular Content - SEW. 30 Hacks To Create Content That Thrills And Delights. This article will give you all the ingredients you need to create engaging and shareable blog content. Let’s get started. Stop creating generic, boring and common sense content Internet is bloated with common sense advice from people imitating and copying each other. Creating content is not difficult. The challenging part is creating great content that gets visitors and social media shares. We’re all on a quest for more page views, shares and followers.
Many sites have adopted the approach of publishing as much as they can hoping that some of the content sticks. This is not the right approach. Quality content is not reporting on and repeating what everyone else is talking about. People want something fresh, new, different and unique. Questions to ask before publishing your new blog post Here’s a checklist that I go through when publishing a new piece of content. Let’s now go more in depth on each and every of these questions. Make your content humorous, relatable and/or educational Congrats! The Secret to Winning the Content Creation War. 25 Creative Ways To Reuse And Recycle Content. The Two Essential Elements of Irresistible Content. How the Authority Rules Report Brought Me 234% More Site Memberships.
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How to Use Content Marketing to Find Customers. The Old-School Content Marketing Strategy That Scores Freelance Writing Clients. The 5 Keys to Content Marketing Mastery. 10 Content Marketing Goals Worth Pursuing. Stephen J Cannell Lecture Part IV: What is Three Act Structure? -- *Writers Write* The Writer Files Archives. What Romance Novels Can Teach You About Powerful Copywriting. 15 Great WordPress Plugins That Will Help You Make Money Online. Google Webmaster Tools Expose Analytics Lies | beu | blog. Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest! A/B & Multivariate Testing Resources | SiteSpect. Hire Writers - Article Writing Service.
How to write a headline - Journalism skills. How to Write Effective Headlines: 20 Steps. Content And Data Is At The Center Of Everything. Top 10 FREE Plagiarism Detection Tools for Teachers. The Force that Powers Persuasive Content (And 3 Ways to Intensify It) How to Get Major Media Coverage For Your Business with No Connections. The Most Powerful Persuasive Element of Blogging. The Real Secret to Getting Tons of Blog Subscribers. 12 Things to Do After You’ve Written a New Blog Post for Content Marketing. The Neil Patel Method To Getting Great Blog Content.