Stephen J Cannell Lecture Part IV: What is Three Act Structure? Lecture by Stephen J. Cannell Often, when I ask a writer this question I am told that it is a beginning, middle and an end. This is not the answer. A lunch line has a beginning, middle and an end. The Three-Act structure is critical to good dramatic writing, and each act has specific story moves. Shel Holtz: Smarter Curation for Enterprises Shel Holtz has more than 35 years’ experience of organisational communications, in in-house and consulting roles with mostly Fortune 500 companies. He is a Fellow of the International Association of Business Communicators (IABC), the author or co-author of numerous books in the communications arena, and a frequent speaker. These days he is principal of Holtz Communication + Technology, helping enterprises communicate better in the online space.
Future - Technology - Cats, memes and internet schemes Why is the internet so obsessed with pictures of cats and is there more to them than meets the eye? “Oh hai. Welcom 2 dis weekz colum all bout teh peculiar fenomenon ov memez an teh internetz fascianashun wif kats.” Maximize Your Tweets [INFOGRAPHIC] Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of their top three priority social platforms. There is much to be learned from this and other studies about how best to maximize the use of Twitter to generate revenue, increase website traffic, grow your network and increase engagement within your community. I found this great infographic that answers some of the most common questions we receive from clients: “When is the best time to tweet?”“How can I increase engagement and conversation?”
How Blogging Can Actually Make Your Life Easier I’ve contributed to a few different corporate blogs over the years and there’s one thing we do at TechWyse that sets us apart and helps us stand out; believe it or not it actually makes our lives easier. I’m talking about blogging; I know what you’re thinking, you’re already pulling a 60 hour week and answering emails on weekends, when do you possibly have time to write a blog, let alone consistently? So what about this promise to make your life easier by spending a few hours a week blogging? Read on. Blog About the Conversations You’re Already Having With Your Clients
Adjective Power Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing: Making News Useful Yesterday at the Googleplex, journalists, technologists and Googlers converged for the TechRaking summit. Our goal was to figure out how to break news of its bad habits lingering from the pre-Web era. We compared notes about our own organizations, shared examples of stories and projects, and dreamed up ways to serve you better. Here's what we've got so far. The Problems 25 Handy Words That Simply Don’t Exist In English Approximately 375 million people speak English as their first language, in fact it's the 3rd most commonly spoken language in the world (after Mandarin Chinese and Spanish). Interestingly enough it's the number 1 second language used worldwide - which is why the total number of people who speak English, outnumber those of any other. But whilst it's the most widely spoken language, there's still a few areas it falls down on (strange and bizarre punctuation rules aside). We look at 25 words that simply don't exist in the English language (and yet after reading this list, you'll wish they did!) 1 Age-otori (Japanese): To look worse after a haircut
Extensive Roundup of the Best WordPress Plugins You'll Ever Need: Year 2012 Edition Besides being a beautiful, easy to use and powerful platform by itself, WordPress is also loved because of it’s high level of customization and optimization. Plugins are the best way to optimize and enrich your WordPress blog. And it’s not limited to performance only. The plugins WordPress offers range from page speed optimization, user engagement, advanced backup, full theme modification to social sharing and search engine optimization. No matter what kind of website or blog you own, you’ll definitely find something that will make your site better. Just like with clothes some plugins are one size fits all, and other are quite specific.