Internet key data / Three Myths of Social Media ROI. Les entreprises françaises de plus en plus soucieuses de leur e-réputation. 01net. le 04/07/11 à 10h17 Les internautes français sont-ils influenceurs ou influencés ? L’engouement des Français pour les médias sociaux est manifeste. IDC, qui a interrogé 800 internautes français dans le cadre de cette seconde édition de l’Observatoire SAS-IDC des médias sociaux en témoigne. En moyenne, ces derniers surfent cinquante-deux minutes par jour sur les médias sociaux, soit 29 % du temps qu'ils consacrent à internet. Quelle est la confiance accordée par les internautes aux Médias Sociaux ? Les Français utilisent les médias sociaux de manière intensive, mais sont-ils des influenceurs ?
Et ces avis ont-ils un quelconque poids sur un achat ou sur leur perception des marques ? 2011 : La prise de conscience des entreprises françaises Les priorités des directions Marketing et Comm. pour 2011. Du côté des entreprises, cette menace potentielle, et quelquefois avérée, sur leur e-réputation commence à être comprise.
Les initiatives lancées par les entreprises françaises. Social Media Revolution 3 (4:15 version via Erik Qualman) Social Media Revolution 2011. The World Is Obsessed With Facebook. The Year of Social Media 2010 [infographic. At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. We have chosen to include the most significant changes at different platforms, including Facebook, Twitter, LinkedIn, Foursquare etc.
In addition, we have chosen a couple of great campaigns that went viral, such as “A hunter shoots a bear” produced by Tipp-Ex. And that was definitely one of the most popular ones! During the year of 2010, we have seen a lot of important changes on Facebook, especially during the end of the year – and not least seen some fun, different and interactive campaigns that really put the users in focus. Companies have started to think more about their surroundings, and realized how crucial it is to engage and involve users. Take a look at our infographic here, and let us know what you think!
Similar Posts: Be Sociable, Share! Flaming drives online social networks - science-in-society - 07 December 2010. Want more comments on your blog posts? A higher follower tally on Twitter? Then be prepared to resort to flaming to anger and upset people. That's the conclusion of a study into the role emotions play in online interaction. A group of Slovenian and British researchers used something called "sentiment analysis" to identify emotional content in posts left on the BBC's online discussion forums and the link-sharing website digg.com. The team's algorithms look for features such as keywords, emoticons, and subtle linguistic markers such as misspellings, and use the results to calculate a "happiness score" for each post.
They have found that long conversation threads are overwhelmingly more emotionally negative than short ones, with happiness scores decreasing logarithmically with the number of messages. "If you want a long chat, don't start by saying 'I love this! ' Self-organised behaviour In fact, this is all typically human behaviour. More From New Scientist Promoted Stories Recommended by.
Evénements. ROI social Media. Twitter. GasPedal's Presentations on SlideShare. World Map of Social Networks. January 2017: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic). There are a lot of news since last January: Facebook is still the leading social network in 119 out of 149 countries analyzed, but it was stopped in 9 territories by Odnoklassniki, Vkontakte and Linkedin. It’s interesting to see that in some countries, like Botwana, Mozambique, Namibia, Iran e Indonesia, Instagram wins and that some African territories prefer LinkedIn.
Overall LinkedIn conquers 9 countries, Instagram 7, meanwhile VKontakte and Odnoklassniki (part of the same group Mail.ru) grow up in Russian territories. In China QZone still dominates the Asian landscape with 632 million users and Japan is the only country where Twitter is the leader. But what’s going on behind the first place? InShare1,047 inShare1,047.