AllFacebook - The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Nouvelle métrique Facebook : pourcentage de fans voyant nos posts. Cet article a été publié il y a 1 an 10 mois 20 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Il y a quelques semaines, Facebook annonçait que le contenu publié sur votre page n’était visible sur le feed que d’environ 16% de vos fans, chiffre annoncé comme une moyenne, et qui dépend à ce que l’on sait de l’engagement, du contenu en lui-même et de l’horaire.
Toujours dans son optique d’optimiser l’expérience des marques et annonceurs sur sa plate-forme, les équipes de Facebook ont lancé hier une nouvelle fonctionnalité. Le principe ? Qu’est-ce que cela apporte ? Cet outil n’est pour l’instant accessible que pour certaines pages aux US, et comme toutes les nouveautés, il ne faudra attendre que quelques jours pour que cela n’apparaisse à l’international. Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts. Some Facebook business Pages lost tens of thousands of fans today, but they shouldn’t fret. Facebook has confirmed with me that it’s currently purging fake accounts and Page Likes as it implements site integrity improvements announced last month. You can see the evidence on Pages like Zynga’s Texas HoldEm Poker whose fan count dropped by 96,000 today after steady after long steady growth. Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.
So no, everyone doesn’t just hate your Page’s last status update. Facebook said “On average, less than 1% of Likes on any given Page will be removed” if they’ve abided by its terms and haven’t shadily been buying Likes from hackers. Zynga’s Texas HoldEm Poker, one of the longest standing Pages on Facebook and the third most popular, lost 96,000 of its 63 million fans today, though that’s just 0.15%. Lower but more accurate Like counts actually help Pages. Status People Fake Follower Check — Social Media Management Platform for Business.
Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More. Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults they’re “reputable”. Until now, Facebook Pages could only target posts to fans of certain locations and languages, but the social network just told some admins that the new targeting options are opening to a select number of Pages today and will roll out to all Pages over the next few weeks.
The tool could make Pages even more useful to marketers and convince them to pay for ads to buy additional fans. The news comes from a member of a closed Facebook group for social marketers, who wrote that he received the following info from Facebook: That could translate into more traffic and awareness driven, and lead marketers to become even more dependent on Facebook. Post Targeting is the Biggest Thing to Happen to Facebook in a Long Time. For years, media buyers have been using sophisticated technology to target messaging to specific audiences and improve performance. Community managers haven’t had this level of capability within Facebook – at least, until now. Last night, the Facebook Developer team announced a brand new feature for pages called ‘enhanced post targeting,’ which stands to have a direct and important impact on a brand’s social strategy.
This is one of Facebook’s biggest announcements to date, as marketers now have the ability to speak differently to specific subsets of consumers through earned media. While brands generally have identified targets – groups of consumers who engage with their brand most – the entirety of marketer’s audience is much broader than that. Prior to this update, community managers had no way of tailoring content to specified groups beyond region and language. Now, a CPG brand whose primarily audience is moms can also create a parallel content strategy for Millennials.
Développement.