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les-medias-sociaux---conference-annuelle-2e-edition- - grandes-conferences - evenements Les activités sur les médias sociaux représentent maintenant 23 % du temps passé en ligne par les internautes américains ; 65 % des publicités en ligne sont évaluées sur la performance. Dans un tel contexte, il devient nécessaire de s’approprier les modèles de monétisation des médias sociaux. Nielsen Q3 2011 Cet atelier pratique vous permettra de découvrir les modèles d’affaires les plus innovants et les plus performants, et de comprendre comment bâtir votre plan afin que votre organisation récolte de réels bénéfices par l’utilisation de médias sociaux. L’introduction aura pour objectif de démystifier l’impact économique des communications digitales, et plus particulièrement des médias sociaux. L’atelier abordera des questions cruciales telles que : Quels sont les modèles d’affaires des différentes marques qui utilisent les médias sociaux ? Comment utiliser les indicateurs de performance comme levier d’un modèle d’affaires profitable ? Comment vendre les médias sociaux à votre patron ?

10 reasons why people follow brands on Twitter Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an “epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands. Nouvelle métrique Facebook : pourcentage de fans voyant nos posts Cet article a été publié il y a 1 an 10 mois 20 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Il y a quelques semaines, Facebook annonçait que le contenu publié sur votre page n’était visible sur le feed que d’environ 16% de vos fans, chiffre annoncé comme une moyenne, et qui dépend à ce que l’on sait de l’engagement, du contenu en lui-même et de l’horaire. Toujours dans son optique d’optimiser l’expérience des marques et annonceurs sur sa plate-forme, les équipes de Facebook ont lancé hier une nouvelle fonctionnalité. Qu’est-ce que cela apporte ? Cet outil n’est pour l’instant accessible que pour certaines pages aux US, et comme toutes les nouveautés, il ne faudra attendre que quelques jours pour que cela n’apparaisse à l’international.

Prismatic Infographic: 5 Companies That Are Rocking Social Media This infographic was created by Voltier Digital, a content marketing agency based in Florida, specializing on the creation and promotion of impactful content marketing campaigns for businesses of all sizes. We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out. And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as well. Dell is presented as a master in the art and science of listening. Please feel free to share this post or embed the image on your own site.

Clément Pellerin - Formation réseaux sociaux - Community Manager Freelance - Paris Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts Some Facebook business Pages lost tens of thousands of fans today, but they shouldn’t fret. Facebook has confirmed with me that it’s currently purging fake accounts and Page Likes as it implements site integrity improvements announced last month. You can see the evidence on Pages like Zynga’s Texas HoldEm Poker whose fan count dropped by 96,000 today after steady after long steady growth. Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed. So no, everyone doesn’t just hate your Page’s last status update. Facebook said “On average, less than 1% of Likes on any given Page will be removed” if they’ve abided by its terms and haven’t shadily been buying Likes from hackers. Zynga’s Texas HoldEm Poker, one of the longest standing Pages on Facebook and the third most popular, lost 96,000 of its 63 million fans today, though that’s just 0.15%. Lower but more accurate Like counts actually help Pages.

Manire Speak | It's a Manire thing. Tumblr Office Tour Daniel Goodman / Business Insider Here is the office of Tumblr, the super fast growing blogging platform that may be inspiring Facebook and has big plans for the future. We had to see where the magic happens. The Tumblr office is on E 21 St. and that building in the background is actually home to Business Insider. Tumblr splits its office between two floors. Of course, a big logo on entry. There is a book case on entry and the home of their 11-year-old Pomeranian Tommy. Once you get into the back there is a pretty good view of the whole office. There are balloons at each section of desks. Andrew Greene, 29, from New Jersey, is a Product Engineer at Tumblr and is working on improving the spam filters. Next we head over to the big hanging dice. The designers sit here and they have another great view of the office. Zack Sultan, 26, from Berkeley, CA, is using a cool pad for a mouse and for drawing designs. These Tumblr mugs are all around the office. So we head to the unicorn. Inside the fridge.