Global beverage / drinks industry business news, information, insight and market research services. European Alcohol Policy Alliance - Eurocare. Thedrinksbusiness. Tequila: Growing old gracefully. A maturing Tequila category is shaking off its adolescent salt-and-lime-shots image, but to continue its growth trajectory it needs to generate further interest outside Mexico and the US, writes Spiros Malandrakis, of Euromonitor.
The Tequila and mezcal category appears to be gradually coming of age, leaving behind the adolescent years of salt and lime shots to embrace the sophisticated ritual of sipping and savouring. But eventual maturity also has its downside. Still troublingly laying all the proverbial agave plants in one basket, the category is beginning to increasingly look beyond the comfort zone of its Mexican homeland and its US neighbour. Having proved its resilience credentials both in the vast desert expanses of Jalisco and in the face of the global downturn, Tequila and mezcal still hold massive volume and value potential moving forward.
Sipping is the new shot 2008 was the watershed moment when the US overtook Mexico as the largest Tequila consumer globally. The premium path. Food Packages Glob - Le notizie dal mondo degli imballaggi per alimenti e bevande. Tequila Brands, Ratings and Reviews at Tequila.net. Vodka: Clear and Present Danger. Standing amid pleather ottomans in a dimly lit Manhattan lounge, New York Giants defensive lineman Jason Pierre-Paul was mystified by the vodka bottle before him. It had a screw top; conspicuously absent from its label were a flock of gray geese, a mogul's chateau, or any symbol of gratuitous wealth. Concerned, Pierre-Paul looked up Wódka Vodka on his smartphone and discovered that it retailed for $12. "What the f—k are you serving this for! " he barked at Matt Shendell, proprietor of The Hill bar and restaurant. In response, Shendell persuaded Pierre-Paul to taste the one-time Soviet favorite before passing judgment.
He did. Wódka's journey from Polish tractor factories to American nightclubs is the result of vodka's latest reinvention. Dale, a 40-year-old New Zealander, is at the center of the cheap premium vodka universe. Wódka is hoping to reach the heights of Sobieski, which was introduced to the U.S. in 2007. Cheaper offerings, however, have been able to exploit this illusion. WÓDKA VODKA™ : Home.