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How Leading Fashion Brands Are Embracing Online Video
Television’s ability to quickly reach large groups of people has made it the workhorse of political advertising for the last 50 years. The 2012 political season is likely to see spending on broadcast television advertising in excess of $3 billion. But while the spending trend continues to rise, advances in technology like DVRs, online streaming and mobile viewing have empowered the audience to control both their programming and ad consumption experiences in ways that reduce the effectiveness of these TV ad dollars.
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World Internet Usage Statistics News and World Population Stats
NOTES: (1) Internet Usage and World Population Statistics are for December 31, 2011. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau and local census agencies. (4) Internet usage information comes from data published by Nielsen Online , by the International Telecommunications Union , by GfK , local Regulators and other reliable sources. (5) For definitions, disclaimers, and navigation help, please refer to the Site Surfing Guide . (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com .