Yellow Thunder Media
A video commissioned by Kate Spade New York for its "Live Colorfully" campaign. The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools. Prohibitively high costs have historically kept TV out of the media mixes of all but the most securely backed fashion brands. But the web has given brands an opportunity to cheaply host and distribute video content for the first time, and many are now developing video content to bolster their online and offline retail businesses. Cecilia Liu, digital marketing manager at Kate Spade New York, says that video had long been on the back burner for Kate Spade before it released its first "major" video in the spring of 2009. How Leading Fashion Brands Are Embracing Online Video
Say Media / Research
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