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Companies like United and Thinx could solve a lot of their problems by answering a single question — Quartz. A lot of companies seem to have trouble living up to their mottos these days.

Companies like United and Thinx could solve a lot of their problems by answering a single question — Quartz

United’s “friendly skies” are looking decidedly hostile as the company faces backlash for ordering airport security officers to violently remove a passenger from an overbooked plane. Meanwhile, Uber’s website claims that “When you make transportation as reliable as running water, everyone benefits.”

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