L'hôtellerie passe en mode consommation collaborative. "Tie Break" : l'application récréative d'Hermès - Menly. Elle se porte au bureau ou lors des grandes occasions, et est aujourd’hui au coeur de la nouvelle bonne idée d’Hermès.
La cravate, ou celle qui, associée à un terme bien connu des tennismen, a donné son nom à la nouvelle application de la maison. Subtilement nommée « Tie break », celle-ci mélange divertissement et conseils pour mieux occuper les hommes en soif de doux moments d’oisiveté. Riches de propositions, l’application disponible sur Apple et Androïd propose à ses utilisateurs de profiter de petits jeux, GIFs animés, histoires ou citations, mais aussi de s’initier à l’art de choisir et de nouer leur cravate.
Plus encore, « Tie Break » donne la possibilité aux amoureux de l’accessoire de découvrir les nouveaux modèles Hermès et de tester leurs motifs en les confrontant à leur propre tenue. Parce qu’elle est aussi ludique que didactique, cette application pousse son aspect récréatif jusque dans son activation. Dom Pérignon Starts Collaboration with Designer Iris van Herpen. Dom Pérignon partners with Dutch designer, Iris van Herpen to create an exclusive organic-like champagne gift box.
As part of the Power of Creation project, the new design marks the end of Dom Pérignon Vintage 2004 as we know it and celebrates in the same time the process of transformation into a more evolutive version of it, P2-2004. Strongly rooted in the concept of metamorphosis, the new design recalls the regenerative character of nature and the organic power of wine. The uniquely crafted structure acts like a shield that protects the bottle. Daring and innovative, the Cocoonase (name given to Herpen’s whimsical work of art) aims to express the duality of time focusing on both, past and future. “Magnetised and covered in the prickly formations, the structure of the wine embraces movement and energy. The Cocoonase surprises the intricate fullness of wine itself.
The brand’s famous collaborations include highly creative people such as: David Lynch, Mark Newson or Jeff Koons. Paco Rabanne Spring 2015 at Paris Fashion Week. Photo: Yannis Vlamos/Indigitalimages.com All eyes on Paris: Could it be that there’s a new French wave arising after many a year of near-nothingness on the young designer front?
Julien Dossena, the new designer at Paco Rabanne, is one name adding strength to the argument. Like Bouchra Jarrar (who is well on her way to establishing a serious reputation), he is ex-Balenciaga, which partly explains why this collection has sprinted off the starting blocks looking so accomplished. And yes, that figure of speech is deliberate: There was an underlying athleticism in this collection, merged along the way with a flash of the silvery chain mail Paco Rabanne made famous in the sixties.
But there was also lots more that had women craning their heads, sitting up in their seats, and taking mental notes. WATCH: Gisele Bundchen For Chanel No. 5. After two days of teasing, the brand has finally released Baz Luhrmann’s new Chanel No. 5 campaign film in its entirety.
Following the photos, teaser and making of video shared earlier this week, the complete Chanel No. 5 advertising film has hit the internet. Baz Luhrmann, who made waves in 2004 with his short film starring Nicole Kidman for the same fragrance, directed GISELE BUNDCHEN and Dutch actor Michiel Huisman in this latest video. In “The One That I Want,” Gisele Bündchen plays an active and modern woman. A surfer, a mother and a model, she is above all else a woman in love, who is willing to stop at nothing to be with the object of her affection. The video is soundtracked by the eponymous song from “Grease,” in a cover by Lo-Fang. As an added bonus, Chanel has also released a second video on the making of the new campaign video, titled “The Film Behind the Film.”