Examples

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Transmedia Case Study: The Three Little Pigs

http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/ If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. The wolf has a companion website would give us opportunities to learn more him, the path that led the wolf to his current antisocial tendencies, and give us a glimpse of his inner genius, such as showing his mathematical schematics of the impact of wind velocity on the materials of straw, sticks and bricks.

Transmedia comes alive via tech toys - Entertainment News, Consumer Electronics Show

http://variety.com/2012/digital/news/transmedia-comes-alive-via-tech-toys-1118048599/#.TxAggsNUiGo.twitter Transmedia should be an easy concept to understand: Create a project that can play across multiple platforms.
http://www.screendaily.com/news/beactive-unveils-new-transmedia-documentary-show-road-to-revolution/5036950.article

beActive unveils new transmedia documentary show Road To Revolution

Road To Revolution will follow three Portugese journalists across the Middle East tracking the path of last year’s revolutions. Multi-award winning transmedia production company beActive has announced the production of a new documentary show focussed on the revolution that affected the Middle East last year.
Peter Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade.

Peter Weyland at TED2023: I will change the world

http://blog.ted.com/ted2023/