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Social Media is a Behavioral Shift, Not a Broadcast Medium. One of the critical mis-steps people make in social media marketing, or really any marketing trend more widely, is to focus on medium over behavior.

Social Media is a Behavioral Shift, Not a Broadcast Medium

We get caught up debating the merits of this platform over the other, of this new app versus its competitor, and what often gets overlooked is the actual approach consumers are taking that’s leading to those offerings in the first place. And that’s the part that’s important. Really, it doesn’t matter if Periscope beats Meerkat or Facebook Live becomes the dominant live-streaming platform – the behavior, and the audience trend behind the growth of those apps, is what's crucial to understand. Of course, we bloggers perpetuate this, writing posts comparing the pros and cons of each, and prognosticating about their future – but that’s what we do, and it's an essential part as it builds wider understanding and awareness of the various offerings.

Evolving Communication But they can’t do that, surely? 74 Powerful Words and Phrases Guaranteed to Convert Website Visitors into Customers. You can have the most awesomely designed website in the world but without the copy to back it up your website would probably still fail.

74 Powerful Words and Phrases Guaranteed to Convert Website Visitors into Customers

Unless you convince your visitors to take the next course of action all they’ll do is think “Ooo this site looks pretty” and then move on. To ensure your website converts your visitors into paying customers use some of these words and phrases. Infographic from Uberflip. Related. 74 Powerful Words and Phrases Guaranteed to Convert Website Visitors into Customers. How One Library Is Using Content Marketing to Capture the Imagination – Content Marketing For Libraries. Sometimes, I’m a curious girl.

How One Library Is Using Content Marketing to Capture the Imagination – Content Marketing For Libraries

And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it’s different from any other library billboard marketing campaign I’ve ever seen. It’s a story-driven content marketing campaign, and I found it to be intriguing. So I switched into journalism mode and went in search of the creator behind the campaign, hoping to pick his or her brain about how the concept was formed. My search led to me to Jason Tutin, Digital and Learning Development Manager at Leeds Library and Information Service. Here’s what I asked Jason about the #whatsyourstory campaign, the strategy, and results. What did you hope to accomplish–what was the strategy behind the campaign?

The campaign strategy was to change people’s perceptions of modern public libraries. 12 Secret Social Media Hacks You Want To Try Now. Just when you think you know everything about your favorite social media site, there are always new and exciting changes.

12 Secret Social Media Hacks You Want To Try Now

And then there are some secret social media hacks you’ll wish you knew before reading this. There are so many of them in fact, that I’m going to highlight a couple here for Instagram, Facebook, Pinterest, Twitter and LinkedIn. Instagram Share Instagram Photos Elsewhere After Uploading Share the picture to Twitter or Facebook after uploading to Instagram? Why Social Media Is Important for Your Career. Social media had an image problem.

Why Social Media Is Important for Your Career

MySpace was where teenagers wasted their time and shared fluff. YouTube was for viral videos, cats and cute children. But then it got serious. How to Increase Your Reach on Any Social Network. Have you ever wondered what percentage of people actually see your Tweets or Facebook posts?

How to Increase Your Reach on Any Social Network

The data shows it can be as low as 2%. This is in line with our findings at Buffer — on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%. White paper social media. How to Avoid PR Disasters with a Social Media Policy. The effects of a social media disaster can be staggering.

How to Avoid PR Disasters with a Social Media Policy

From mocking to full-on boycotting, you never know what you’re going to get. A list of every hidden journalism-related social media group I could find. I’m overwhelmed by the number of different platforms that journalists use to share information, tips and job notices with each other.

A list of every hidden journalism-related social media group I could find

There are conferences and symposiums, not to mention Facebook groups and Slack channels and Twitter chats and listservs. I prefer Twitter to the other mediums: it’s open and accessible. In order to participate in a closed Facebook group or Slack channel or listserv, you have to know that they exist in the first place — which excludes people who are not well-connected to already-existing circles of journalists. I’m a big fan of getting new voices into journalism and keeping them there. One of the ways to help level the existing playing field is to make sure everyone knows about the groups that already exist. This is not comprehensive. Twitter: #wjchat is a Twitter chat for Web journalists that takes place on Wednesdays at 8 p.m. 8 Social Media Mistakes to Avoid [INFOGRAPHIC] Social media marketing is constantly evolving.

8 Social Media Mistakes to Avoid [INFOGRAPHIC]

The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. This infographic from Digital Marketing Philippines outlines basic mistakes to avoid. The infographic organizes the mistakes into eight categories. 10 Social Media Facts You Need to Know. 6 Social Media Quizzes to Help You Learn About Social Media (And Quizzes) On the social web, quizzes are more than just a guilty pleasure.

6 Social Media Quizzes to Help You Learn About Social Media (And Quizzes)

In 2013, the most shared piece of content from the New York Times was, in fact, a quiz. The nature of quizzes lends itself to be shared on social media: it’s an easy way to disclose new information without the risk of stirring up controversial discussions or shocking the distant relatives or coworkers who follow your account. Marketers and publishers love quizzes for similar reasons: they don’t take long to create, they generate a lot of engagement, and sometimes, they can provide you with some pretty interesting data about your audience. Finally, quizzes are also a superb way to generate brand awareness by exchanging the new insights on “What snack food are you?”

For a social share. 5 Biggest Differences between Social Media and Social Networking. Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy. To really understand the difference between the two, we first need to define them. How to Boost Your YouTube Visibility Social Media Examiner. 16 Ways to Use Social Media to Promote Your Event. Does your business conduct events? Are you wondering how to use social media to promote those events?

Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. 4 reasons you shouldn't be afraid to be funny on social media. Angie Pascale | May 27, 2015 | 2 Comments Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics. 30 Tips to Improve Your Social Media Marketing. Keeping It Professionally Real on Social Media. 10 Tactics for Launching a Product Using Social Media. I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear.

The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others. The Complete Social Media Post Checklist.

Before you hit the Publish button or send an update to the queue, what do you do? 16 Ways to Use Social Media to Promote Your Event. 29 Social Media Rules You May Not Know Of. Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags. When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on.

Taylor & Francis Libsite - Use of social media by the library. The anti-social organisation. 10 Winners and Losers of Social Media Marketing. Your own personal librarian: Multnomah County Library allows patrons to pick professional book advisors online. The Multnomah County Library has taken a step further into the digital era, offering patrons a more personal online experience than ever before. Several weeks ago, the library quietly launched My Librarian, an online tool that lets readers connect with a real-life librarian, without actually visiting a library branch. Instead, readers can build a relationship with one of 13 librarians through video chats, blogs and phone calls to discuss their favorite books. The program, Library Director Vailey Oehlke said, is the first of its kind in the country. "People like to know the name of their barista. How to Turn Your Employees into Social Media Ambassadors.

Pin It! Within the world of business, credibility and transparency is something that is rather important to the public nowadays.