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Social Media is a Behavioral Shift, Not a Broadcast Medium. One of the critical mis-steps people make in social media marketing, or really any marketing trend more widely, is to focus on medium over behavior. We get caught up debating the merits of this platform over the other, of this new app versus its competitor, and what often gets overlooked is the actual approach consumers are taking that’s leading to those offerings in the first place. And that’s the part that’s important. Really, it doesn’t matter if Periscope beats Meerkat or Facebook Live becomes the dominant live-streaming platform – the behavior, and the audience trend behind the growth of those apps, is what's crucial to understand. Of course, we bloggers perpetuate this, writing posts comparing the pros and cons of each, and prognosticating about their future – but that’s what we do, and it's an essential part as it builds wider understanding and awareness of the various offerings.

Evolving Communication But they can’t do that, surely? Future Tracking. 74 Powerful Words and Phrases Guaranteed to Convert Website Visitors into Customers. You can have the most awesomely designed website in the world but without the copy to back it up your website would probably still fail. Unless you convince your visitors to take the next course of action all they’ll do is think “Ooo this site looks pretty” and then move on. To ensure your website converts your visitors into paying customers use some of these words and phrases. Infographic from Uberflip. Related 33 Power Words That Will Convert More Website Visitors Into Customers How effective are the calls to action on your website?

In "Infographics" Want More Customers? Do you want to convert more website visitors into customers? 74 Powerful Words and Phrases Guaranteed to Convert Website Visitors into Customers. How One Library Is Using Content Marketing to Capture the Imagination – Content Marketing For Libraries. Sometimes, I’m a curious girl. And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it’s different from any other library billboard marketing campaign I’ve ever seen. It’s a story-driven content marketing campaign, and I found it to be intriguing. So I switched into journalism mode and went in search of the creator behind the campaign, hoping to pick his or her brain about how the concept was formed.

My search led to me to Jason Tutin, Digital and Learning Development Manager at Leeds Library and Information Service. The Leeds Library is located in the United Kingdom, roughly 200 miles north of London and has 35 locations. Here’s what I asked Jason about the #whatsyourstory campaign, the strategy, and results. What did you hope to accomplish–what was the strategy behind the campaign? The campaign strategy was to change people’s perceptions of modern public libraries.

How did you promote it? Did you have a budget? Like this: 12 Secret Social Media Hacks You Want To Try Now. Just when you think you know everything about your favorite social media site, there are always new and exciting changes. And then there are some secret social media hacks you’ll wish you knew before reading this. There are so many of them in fact, that I’m going to highlight a couple here for Instagram, Facebook, Pinterest, Twitter and LinkedIn.

Instagram Share Instagram Photos Elsewhere After Uploading Share the picture to Twitter or Facebook after uploading to Instagram? We all know you can share the photo at the same time you upload it to Instagram, but you can also go back to any of your pictures and share an Instagram pic. Decide which Instagram photo in your gallery you want to share. The photo and caption will appear where you can edit what you originally posted on Instagram, so you can make any change to what’s written before you share it. Done! Take Better Photos Without Posting Them Best Time To Post on Instagram Facebook Customize What You Share With Whom Pinterest Here you go: Twitter. Why Social Media Is Important for Your Career. Social media had an image problem. MySpace was where teenagers wasted their time and shared fluff. YouTube was for viral videos, cats and cute children.

But then it got serious. Facebook worked out how to make itself attractive to major brands and grown-ups. Twitter became the place where influencers made a difference and reached large global audiences in real time. That social media fad has become a generational trend. The social web is now woven into almost every nook and cranny of our personal and business lives. So creating, polishing and taking control of your personal brand online is now essential for the modern professional. The content you create on social media now defines you, and social networks amplify your content creations as people discover and share them. Why build a personal brand online?

In the past, security was having that same job for 40 years. That has changed. It is estimated that the modern professional “millennial” will have 15-20 jobs during their working life. How to Increase Your Reach on Any Social Network. Have you ever wondered what percentage of people actually see your Tweets or Facebook posts? The data shows it can be as low as 2%. This is in line with our findings at Buffer — on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%.

When you work hard to produce and share great content, it’d be great if people could see it! I’m excited to share some things we’ve found that can help your content break through and reach more of your fans across any social network. Do you want more people to see your social media posts? Read on for some our of best tips on increasing your reach. First things first: What is reach? When discussing reach, it’s important to distinguish between potential reach and actual reach as they tend to be vastly different numbers. 1. Potential reach is the audience your content can potentially reach based on total follower count. 2. Other terms for this stat include impressions and views. Experiment. White paper social media. How to Avoid PR Disasters with a Social Media Policy. The effects of a social media disaster can be staggering. From mocking to full-on boycotting, you never know what you’re going to get.

How do you avoid risking your reputation on social media? By implementing a social media policy that will keep everyone on the same page and ensure a smooth operation under a set of standards aimed at reducing the probability of accidents. Here are some tips to help you develop a killer social media policy which will protect your brand against PR disasters: The basics of an efficient social media policyChoose the right employees for social media activityDefine what social media crisis means for your brandEstablish employee involvementModerate interactions between users and your brandDon’t forget about social listening Establish the basics: When setting out to develop your social media policy, there are a few points which cannot be avoided.

Choose speakers for your brand: RELATED: How to Implement Social Collaboration and Learning into Your Company. A list of every hidden journalism-related social media group I could find. I’m overwhelmed by the number of different platforms that journalists use to share information, tips and job notices with each other. There are conferences and symposiums, not to mention Facebook groups and Slack channels and Twitter chats and listservs. I prefer Twitter to the other mediums: it’s open and accessible. In order to participate in a closed Facebook group or Slack channel or listserv, you have to know that they exist in the first place — which excludes people who are not well-connected to already-existing circles of journalists. I’m a big fan of getting new voices into journalism and keeping them there.

One of the ways to help level the existing playing field is to make sure everyone knows about the groups that already exist. Many of these groups are not well-advertised and are hard to find, particularly if you’re a freelancer or new to the field. So I decided to round up all the ones I know about in one place. This is not comprehensive. Twitter: Slack: Go (Digital) Team! 8 Social Media Mistakes to Avoid [INFOGRAPHIC] Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. This infographic from Digital Marketing Philippines outlines basic mistakes to avoid. The infographic organizes the mistakes into eight categories. Social Media Marketing Mistakes 1. 2. 3. 4. 5. 6. 7. 8.

The main message is that to be successful on social media, you need to have a plan and an idea of what you want to accomplish. “Paying for fake followers and neglecting the social aspects show that newer marketers don’t understand why they’re running social campaigns in the first place,” writes Kimberlee Morrison on the Social Times. For me, the most helpful reminder here is that we often neglect the “social” aspect of social media. I have a friend who opened a bakery last year. Being social on your social networks is time consuming, but it is a must. 10 Social Media Facts You Need to Know. Social media is experiencing constant change and each time companies decide to measure user behaviours, they unveil new interesting statistics that broaden our knowledge about the role of social media in user-brand interactions.

With lots of analytics tools at our disposal, it’s easy to to track and measure all kinds of activity on social media. The insights gained through careful analysis help marketers to come up with new strategies to build thriving online communities and spread their brand message. Have a look at those 10 surprising facts about social media you probably weren’t aware of – number 5 will simply blow your mind: 1) Post life on Facebook? 5 hours: This is an interesting insight that you must take into account if you post on Facebook. After they pass, your post – even if it’s brilliant and engaging – will most likely disappear from public consciousness. 2) Daily trends on Pinterest: 3) Marketers predict more focus on written content: What does it mean for you? 6 Social Media Quizzes to Help You Learn About Social Media (And Quizzes) On the social web, quizzes are more than just a guilty pleasure. In 2013, the most shared piece of content from the New York Times was, in fact, a quiz.

The nature of quizzes lends itself to be shared on social media: it’s an easy way to disclose new information without the risk of stirring up controversial discussions or shocking the distant relatives or coworkers who follow your account. Marketers and publishers love quizzes for similar reasons: they don’t take long to create, they generate a lot of engagement, and sometimes, they can provide you with some pretty interesting data about your audience. Finally, quizzes are also a superb way to generate brand awareness by exchanging the new insights on “What snack food are you?” Social media professionals are no strangers to the power of quizzes. Can you tell what makes a good Tweet? Quiz difficulty: Advanced What this quiz tests: Your knowledge of what makes a good Tweet. How social media savvy are you? Quiz difficulty: Moderate Web IQ Quiz. 5 Biggest Differences between Social Media and Social Networking. Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy.

To really understand the difference between the two, we first need to define them. Merriam-Webster defines social media and social networking as the below: Social Media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).

Social Networking: the creation and maintenance of personal and business relationships especially online With that said, let’s take a look at the five biggest differences between social media and social networking. Communication Style On social media, you’re doing all of the talking. With social networking, there needs be a mix of both talking and listening. Goals Content In social networking, it’s a lot of rich conversation and questions. How to Boost Your YouTube Visibility Social Media Examiner. Do you have a YouTube channel for your business? Interested in ways to attract more viewers? After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content. In this article I’ll show you how to boost visibility for your YouTube channel. Discover how to boost your YouTube visibility. Listen to this article: Listen now: Play in new window | Download | Embed #1: Optimize Your Channel To give your videos the best chance of getting discovered via YouTube search, start by optimizing your channel.

The strength and authority of your channel (the number of channel views, video views, subscribers, etc.) are important signals for YouTube’s search rankings. Choose a Short, Descriptive Channel Name Your channel title should briefly tell the world what your channel is about. Include Relevant Keywords in the Description The YouTube Playbook uses Vice’s channel as an example of a great description. Fill in Additional Details Include Tags. 16 Ways to Use Social Media to Promote Your Event. Does your business conduct events? Are you wondering how to use social media to promote those events? Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. In this article I’ll show you 16 creative ways to increase awareness, engagement and sales for your event. Discover 16 ways to promote an event. Listen to this article: Listen now: Play in new window | Download | Embed Subscribe: iTunes | Android | #1: Use Facebook Ads to Remarket to Prospects Facebook custom audiences allow you to show ads to people who have already visited your website.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. If your event features well-known experts, include their likeness on your advertising assets. Pro Tip: When you advertise to prior website visitors, be sure to EXCLUDE Facebook users who have already purchased a ticket. . #2: Create a Highlight Reel From Prior Events Other tips: 4 reasons you shouldn't be afraid to be funny on social media. Angie Pascale | May 27, 2015 | 2 Comments Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics.

So it's no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, "humor was employed at near unanimous levels for all viral advertisements. So, humorous content gets shared more on social media channels. 1. Laughter is social. 2. Humor creates positive feelings. 3. Positive feelings create memories. 4. Learning where that sweet spot is for your audience can tell you a lot about their mindset, values and desires. 30 Tips to Improve Your Social Media Marketing. Keeping It Professionally Real on Social Media. 10 Tactics for Launching a Product Using Social Media. The Complete Social Media Post Checklist. 16 Ways to Use Social Media to Promote Your Event. 29 Social Media Rules You May Not Know Of. Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags. Taylor & Francis Libsite - Use of social media by the library.

The anti-social organisation. 10 Winners and Losers of Social Media Marketing. Your own personal librarian: Multnomah County Library allows patrons to pick professional book advisors online. How to Turn Your Employees into Social Media Ambassadors.