MarketingProfs: Marketing Resources for Marketing Professionals. Guerrilla Marketing | Online Marketing | Viral Marketing. Marketing. Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships.
Marketing blends art and applied science (such as behavioural sciences) and makes use of information technology. Marketing is applied in enterprise and organizations through marketing management. History[edit] Earlier approaches[edit] The marketing orientation evolved from earlier orientations, namely, the production orientation, the product orientation and the selling orientation.[1][2] Customer orientation[edit] Neuromarketing | Where Brain Science and Marketing Meet. How to Market a Product or Idea. Much excitement goes into coming up with new business ideas and products that can expand your existing company or help you launch a new business. These ideas are presented to investors, initially, to acquire funding, and then to customers to create interest and generate sales.
Target market, price, packaging, promotion, distribution and a few factors that must be considered before a company attempts to market a product or idea. With these factors in place, businesses and individuals are able to market their product or idea effectively promoting its features and benefits. Skill level: Moderately Challenging Things you need Computer Word processing program Spreadsheet program Presentation program Internet Show MoreHide 1 Research the industry closely related to your product or idea.
Tips and warnings Use a program like PowerPoint to market your product to potential investors. More slideshows. Edistorm.