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Which resources played a key role in my Masterthesis

Trending. I’m Oli Gardner, co-founder of Unbounce, The Landing Page Builder For Marketers << and Growth Hackers, and I’ve seen over 80,000 landing pages (ask me about that).


I became a marketer the day we started Unbounce (previously: creative director, interaction designer, usability lead, wildlife photographer, web developer, pizza delivery driver, C programmer, beehive factory worker). I believe that everyone should be a writer. Now I primarily speak (and write) around our lovely little world about Conversion Centered Design << the goal of which is to create conversion experiences that delight and don’t suck. I live by three letters. G.A.S. You really can Ask Me Anything. You should definitely follow me @oligardner and get your butt to Call To Action Conference. 10 sofort anwendbare Growth Hacking Tricks für mehr Inbound Traffic.

Gary Vaynerchuk: Video von den Online Marketing Rockstars. The Never Ending Road To Product Market Fit. The question then becomes what/who is that market?

The Never Ending Road To Product Market Fit

And how big is it? This is the first check point where you can start to get a better understanding of those two questions. Identify the characteristics of those that retained vs those that didn’t. If you don’t know the difference, then you don’t know who your audience and market is. There are two basic methods to differentiate those who retain vs those who don’t. A. An Epic List of 100 Growth Hacks for Startups. I recently launched my first SaaS product after four months of planning and design and another eight months of development.

An Epic List of 100 Growth Hacks for Startups

That gave me a LOT of time to start planning for growth and in particular, customer acquisition. I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others. In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below. These growth hacks can be used by startups and established businesses as well.

Tracking HTML5 Videos with GTM. // Let's wrap everything inside a function so variables are not defined as globals (function(){ // This is gonna our percent buckets ( 10%-90% ) var divisor = 10; // We're going to save our players status on this object. var videos_status = {}; // This is the funcion that is gonna handle the event sent by the player listeners function eventHandler(e){

Tracking HTML5 Videos with GTM

Tracking YouTube Videos using Google Analytics. Customers often ask us how they can track user interaction with embedded YouTube videos on their site.

Tracking YouTube Videos using Google Analytics

This requires the development team to add Javascript to your site that fires Google Analytics events to capture interactions like Play, Pause, or Finish. This blog describes how it is done using the YouTube Player API. Getting Started – Decide what you want to track. 7 Key Elements of a Great PPC Landing Page. We’ve all had that experience: you click on an ad and are taken to a landing page completely irrelevant to what you searched for.

7 Key Elements of a Great PPC Landing Page

It’s frustrating. Most likely, you won’t go back to that site. That company has lost a customer. And it could have been prevented. With paid search, you might only get one chance with a consumer. How Sales Complexity impacts startup viability. There is no question that success for the entrepreneur starts with a breakthrough (or at the very least great) product or service.

How Sales Complexity impacts startup viability

Yet too often, entrepreneurs fall into the “field of dreams” mentality (in the words of Terence Mann, AKA James Earl Jones: “build it and they’ll come”). But the truth is that defining the product is just the beginning. Entrepreneurs must spend significant time thinking about the complexity of their sales process and the cost of customer acquisition, as these factors will strongly impact a company’s ability to make money and attract investors. An obvious requirement for a successful startup is that they are able to make more money from a customer than they spend for a customer, i.e. Lifetime value (LTV) should be greater than cost of customer acquisition (CAC) (see my prior blog post, Startup Killer: the Cost of Customer Acquisition). Understanding Sales Cycle Complexity. Startup Killer: the Cost of Customer Acquisition. In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Startup Killer: the Cost of Customer Acquisition

Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers. In case you are not familiar with the importance of Product/Market fit, Marc Andreessen has a great blog post on this topic: The Pmarca Guide to Startups, part 4: The only thing that matters. An Incomplete Manifesto for Growth → Manifesto ProjectManifesto Project. Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices. Books. I wrote two books on design that have received rave reviews.


Both books together have sold over 2,500 copies and allowed me to focus full-time on my web products. The App Design Handbook The first, The App Design Handbook, focuses on creating iPhone and iPad apps that are a joy to use. I wrote it because my designer and developer friends kept asking me for great resources for learning iOS design. After not finding much, I decided to share my own experiences and designs. The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company.

Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion?

The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company

What have they done that’s made their business so successful? They’ve implemented many growth hacks that we’ll discuss in this article. Net_promoter_system_best_practice_benchmark.pdf. Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker. At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to work separately from marketing. So what is the role of a growth hacker? Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company.

This is done through a variety of tactics called (for lack of a better word) “hacks.” In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources. Introduction 1. Mailjet - Stirbt Growth Hacking demnächst aus? Dieser Artikel ist die Fortsetzung von Oussama Ammars (Mitgründer und Partner von TheFamily) 20-minütiger Präsentation im Rahmen der BlendWebMix in Lyon, Frankreich, am 30. Einführung: WordPress SEO Plugin by Yoast. JBH - The Content Marketing Agency. Content-marketing-2015. Writing. Thesis Statement Guide Development Tool Follow the steps below to formulate a thesis statement.

All cells must contain text. 1. State your topic. regulating children's television use 2. Express one major idea. Growth Hacker Marketing. Wie man in einer Woche 100.000 E-Mail-Adressen einsammelt. Ashford Writing. Ly: Social Media Conversion. Growth Hacking - Thesis - develops mobile information technology for fire and rescue services at the heart of Karlsruhe. The team develops based on proven best practices with having many years of active experience in firefighting and rescue.

We seek students (f/m) of information science, business information science or related, who show bursting motivation and have the will to achieve a lot together with the founders. The Challenge. Ten things we know to be true – Company – Google. Value Proposition Design Companion. Diese E-Commerce-Player steckten 2014 am meisten Geld in TV-Werbung. Resources » Lean ImpactLean Impact - Lean Startup Meets Social Good. Die geheime Traffic-Quelle, die kaum einer nutzt. Die meisten Blogger und Online Marketer verschenken Traffic Potential, vermutlich völlig bewusst…ich auch. QuickMVP Blog — How to Use Flutter App to Acquire New Customers on...

20 Questions You Can Ask to Validate Your Startup Idea. Do you have a million-dollar idea in your head, just waiting to be acted upon? Or will it be a complete bust -- an idea with no actual potential for return? One Month Blog. Why subscription business models will transform every industry. “In short, software is eating the world.” — Marc Andreessen, 2011 What Marc said then is even truer now. Three years later and you can see the results of the software transformation across essentially every industry. Look at what technology has done for (or to, depending on your perspective) the publishing industry, for example. We’ve moved from reading hardcover books and daily newspapers to consuming bestsellers and today’s headlines on apps and e-readers.

And that’s just a slice of this. SaaS companies are literally always selling, because they have to keep the customer from hitting the cancel button each month. 3rd Leancamp Stuttgart – “Corporate Entrepreneurs meet Startups” – @Leancamp. Leancamp is a high-energy multi-track un-conference where attendees regardless of their knowledge can attribute 30 min talks, workshops or Q&A sessions through the whole day in parallel sessions. The goal of Leancamp is to exchange knowledge between people.

Ash Maurya — Practice Trumps Theory. Growth Hacker TV. How to Determine If There's a Market for Your Business Idea. In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe the importance of market research in order to obtain information on the three key areas you'll need to investigate before launching your new business.

Fiverr: The marketplace for creative & professional services. Opportunities for your best you. The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company. Opportunities for your best you. Design Thinking Method Sticker 2014. Lean Design Development. Wie InStaff ganz schnell den Break Even schaffte. Thoughts by Tim Brown. Driving Corporate Innovation: Design Thinking vs. Customer Development. The product design sprint: a five-day recipe for startups.

Open Idea's Home Page. The product design sprint: a five-day recipe for startups. Welcome to Designed Learning! Zusammenarbeit – YouTube. WordPress CoursePress Pro Plugin. DevFreeCasts. DevFreeCasts. Knowlium · Login. Querdenken! 4 Alternativ-Methoden zu Getting Things Done, Kanban und Co. Schon gebookmarked? 50 Websites für Gründer und Entrepreneure. Create Your Survey in Minutes » FluidSurveys. Startup Weekend. UP Global - Home page. UP Global - Home page. DESIGN THINKING. 15 Ways to Test Your Minimum Viable Product. Business Model Canvas vs Lean Canvas vs One-Page Lean Startup. Lean Canvas. Expert Training & Consulting in Agile Product Management & Scrum from Roman Pichler.

Scaled Agile Framework. REINVENTION, inc. Scaled Agile Framework. Business Model Canvas.