What We Learned Publishing Digging Into WordPress. Digging into WordPress is an entirely self-published book. It's not that way because we just arbitrarily decided that self publishing was hip and that was what we were going to do. In fact, the plan early on was the opposite. Step one, we thought, was to write the book. So we did that. Then step two became find publisher to publish it, so we asked around. We learned in these talks with publishers that our Step One (write the book), is almost never Step One.
Here are some things we learned. 100% vs. 10% Going through a publisher, we might have earned 10% of the sales of the books. These comparisons were the hardest to consider. Since the 100% vs. 10% was pretty close to a toss up (we did plenty of scratch-pad math) we decided that since we could do everything our own way by self publishing, we would go that route. Takeaway: If you are confident you have a great book and have enough of an existing audience to give it some sales momentum, self publishing is the way to go. Pricing Editing Woes.
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