5 Techniques for Promoting your Client without Content. A Spectacular List of 240+ Tips, Tricks and Resources for Content Marketing, by @attendly. From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you. Behold our epic list of the very best tips, info and resources to kick-start your content marketing strategy.
Understanding content marketing Using content marketing for SEO results Tips for setting up an editorial calendar Building followers on social networks Building an email subscription list Creating effective calls to action Generating content ideas Tool to help you find content Clipboard (Bookmarking service)News.me (News curator)Curate Me (News curator)StumbleUpon (Social discovery service)Strawberryj.am (Social link curator) Must-see slide presentations Must-read blogs Must-follow Twitter users Must-circle Google+ users Must-listen podcasts Must-join LinkedIn groups Must-follow Pinterest boards Best brands using Instagram for content marketing Slideshows.
53+ Free Image Sources For Your Blog and Social Media Posts. 4.3K Flares Filament.io 4.3K Flares × Here on the Buffer blog, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. Nearly every image created in the last 30 years is still protected by copyright—a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution or even create your own image from scratch. We’ll explore all of these and then some in this post about free image sources.
What is Creative Commons? What is public domain? These terms will come up often as we discuss free photo sources. 1.) 15 Resources to Create Images for Social Media. Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Create Images for Social Media? In this visual-centric world, it’s more important than ever to create high-quality sharable images.
Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Find ways to use graphics on FreshTakeonContent.com. Visual Impact: How Photos Ramp Up Your Social Media Strategy: Vanessa Doctor goes over the advantages of using visuals in social media marketing in this Hashtags.org article. Find Photos Online There are many free and paid options to find images online to use with your social media posts. Take Better Pictures. How to Find the Best Places to Guest Blog. The Ideal Length for All Online Content. 18.7K Flares Filament.io 18.7K Flares × Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. The ideal length of a tweet is 100 characters Whom should you trust when it comes to advice on the ideal length of a tweet? Twitter’s best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet. Creativity loves constraints and simplicity is at our core.
The Buddy Media research falls in line with similar research by Track Social in a study of 100 well-known brands that are popular on Twitter. The ideal length of a Facebook post is less than 40 characters Recap. 17 Advanced Methods for Promoting Your New Piece of Content. Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers.
Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards. Here is how you can attract scores of new visitors with your content: 1. Before publishing your new piece of content, reach out to an influencer or influencers in your industry.
You can reach influencers at scale with BuzzStream. Here is a more detailed description of BuzzStream and how to use the tool. If your piece of content is a blog post, put the quote in the post and add a link to the influencer’s website and social media accounts, such as Twitter. Reach out to multiple influencers. Here is a message template you can use: 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Latest Trends in Headline Creation and Their Success.
Content Sharing: The Essential Guide to Content Sharing. 36 Flares Twitter 13 Facebook 6 Google+ 3 LinkedIn 4 in Share 4 Buffer 10 36 Flares × If you don’t have a good content sharing strategy there is no point in writing content! Do you have a really effective content sharing strategy already in place? In this article we look at how you can come up with an effective strategy and what content sharing tools can be used to help. 1. Automatically Share to relevant platforms When you post your content you need to share to platforms that you are active on Some of this has to be done manually and some can be automated. There are various content sharing tools that can help automate the delivery of some of your content. In the example below any new content from RazorSocial is automatically shared using dlvr.it to: My personal twitter account My business twitter account Delicious (bookmarking site) App.net (competitor to twitter) Google + business page LinkedIn Profile (Status Update) 2.
“Pages organically reach about 16% of their fans on average. 3. 4. A. 7 Niche Social Networks for Strategic Networking. Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets. Why Niche Social Networks? Ask almost anyone what to include in your social media strategy and you’re likely to hear Facebook, Twitter or Google+ in the response. But you may find it useful to tap into a specialized network. Use a niche social network to reach a narrowly targeted audience where strategic networking can help you connect with potential customers and business partners of all kinds. A niche social network within your industry can work wonders to reach people of interest there. You can also look for niche sites where people come together around one of the core values or interests of your business.
The easiest and fastest way to find these niche sites is likely to be a good old Google search. Adding an organization in Wiser. #2: Promote Your Books on LibraryThing. 11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs. Move Over Content Marketing: Why Creating Tools Can be a Better Investment Than Creating Content. The Definitive Guide to Copywriting. Content Marketing: How to Attract People With Content. Do you use content marketing for your business? Are you wondering how to attract customers with your content? To learn about the power of content marketing, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.
More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing. Joe shares why a content marketing strategy is important for your business. You’ll learn how content marketing works and what you need to do to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Content Marketing. 7 Simple Things You Can Do To Fix Your Marketing. How Google’s Move to 100% (Not Provided) Helps You Become a Much Better Marketer. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate. The 6 Principles of Epic Content Marketing.
Creative Content Marketing from International Content Creators | How to Measure Content Marketing in Context With Social Media. By Kevin Shively – September 16, 2013 Content marketing has traditionally been a difficult thing to measure. As a content marketer, this has its ups and downs. On the upside, as long as you’re producing some kind of traffic, you can lean heavily on word-of-mouth and referral traffic as your by-product. On the downside, it’s hard to defend your decisions if you don’t have good metrics to back you up.
As a content marketer for a social analytics company, I work with other data-driven marketers, executives, and teams. Trust me when I say that I can appreciate this dilemma. Every person I work is a black belt in Excel-Fu. Content marketing is becoming more and more central to digital marketing strategies, especially for B2B companies. Knowing how important your content can be to potential customers, how do you identify the wins and losses of your programs? Social Shares Visits Those social shares are only as good as the traffic they’re driving. Conversions How can I get these reports? Getting Started. Why Tom Cruise Should Be Your Content Strategist. When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.
Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a brand: while his trademark relates to an über-successful motion picture career – and yours (likely) doesn’t – there are many things a business can learn about reputation management and content strategy from him. And just what is the “content strategy” of Tom Cruise’s career? It’s fairly simple. Mr. My boss Ian Lurie subscribes to a 70-20-10 approach to on-site content (a slight refining of Jonathan Mildenhall of Coca-Cola’s famous value and significance strategy). 1.) 2.) Just what is the 70-20-10? Graphically represented: Tom Cruise’s 70-20-10 70% of his roles represent The Movie Star. Awesome infographic by Jess Walker.
Share it: I should care because…? The takeaway. How to: Create a Content Strategy (only 652 steps!) By Ian Lurie This is a really, really, really long piece. There's no TL;DR version. That's because a content audit has a lot of steps. I've tried to break them down and explain each one, so that a writer who knows their way around a computer or a marketing geek who knows how to write can take this and do a complete audit.
First, a content strategy is not an inventory or an audit. An inventory is a simple list. Inventories existing contentAnalyzes the competitionDraws conclusionsLays out a strategy based on those conclusions #1 is the most mechanically-involved task, because you have to grab a lot of data and mush it all together. #2 is the shortest. #3 and 4 are the most demanding (for me, anyway) because I have to suss out impossible-to-automate marketing stuff that's essential to success. Before you start A few basic assumptions, and some sacred cows to slay: What you're auditing One of the team here at Portent read a draft of this and said, "This is actually a conversation audit!
" Yikes. The Definitive Guide to Growth Hacking. What is Growth Hacking? Growth hacking is so misunderstood that there is a desperate need for this chapter. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of internet products? This chapter will clearly define what growth hacking really is. Two chasms have already been crossed. How to Create Marketing Copy… Without Actually Writing. Build a Successful Content Marketing Strategy from Scratch in 7 Steps. Build a Successful Content Marketing Strategy from Scratch in 7 Steps.
5 Fantastic Data Sources to Inform Your Content Marketing Strategy. 7 Ways to Use Google Trends to Punch Up Your Content Creation. 16 Social Media Marketing Tips From the Pros. Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed. We asked 16 social media pros to share the best marketing tactics worth doing today. Here’s what they have to say. #1: Host Social Media Events Mari Smith You can build a loyal, raving community by hosting online events that put the focus on your fans. A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.
The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too. Facebook Friday is a great way to build your community. #2: Use LinkedIn’s “Your Day” Feature Or now? How to Get Your Boss to Care About Content Marketing.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it's also about the idea of "how to be good at getting what you want. " If you want your boss to care about content marketing, you need to know how to pitch it right. Like everything in business, from sales to link building, "selling an idea" is all about persuasive speech and delivery. I'm not here to give vague, unhelpful advice like "be persuasive," "give solid delivery," or some other abstract concept that is difficult to act upon.
Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success. Step 1: Paint a story What is the brand message? The results*: 30 Quick Content Marketing Tips Every Marketer Needs to Know. 8 Remarkable (and Stolen) Content Marketing Ideas. Top 10 Tips About Content Marketing Storytelling. 7 Essential Tools for Publishers. Although you can be very successful with your blog without using a lot of tools, there are some tools that will make it a lot easier.
I discuss 7 tools that will help you become more organized and efficient and grow your blog at a quicker pace. 1. Start with your Platform To build a successful blog you need to start off with a good foundation. WordPress is one of the best blogging platforms that is available and is a great base to start with. At this stage you need to have your blog supported on mobile devices. A responsive theme means that your website will automatically adjust in size to suit the dimensions of the device. A mobile website is a new site that is developed specifically for a mobile site. 2. Editorial calendar software provides a place to plan out and schedule your content and flesh out your ideas. Betaout is software for an editorial calendar and it’s free for up to 3 users. 3. Google is still a very important part to driving traffic to your website. 4. 5. 6. 7.
To sum up… The Power of Social Media. 17 Essential Content Templates and Checklists. 26 Ways to Create Social Media Engagement With Content Marketing. Marketing Reboot, Are You Ready to Change? The 1-2-3-4 Formula for Persuasive Copy. Mobile Marketing, How to Get Started. Top 10 Lessons on Content Marketing Strategy. 26 Social Media Marketing Tips from the Pros. The Advanced Guide to Content Marketing. The Advanced Guide to Content Marketing. 12 Essential Roles for Content Marketing of the Future. How to Know If Your Blog Is Producing Quality Content or Not? 11 Tips I Gave to Marketers this Morning. Feeds.copyblogger.com/~/31541343/0/copyblogger~Grab-the-Proven-Framework-for-Strategic-Content-Marketing-that-Works-No-Charge.
How Quick Sprout Gets 176 Comments Per Blog Post. The Quickest Way to Get More Readers to Read and Share Your Content. The First Pillar — Relationships. 40 Cool Things to Do With Your Posts *After* You Hit Publish. How to Write Interesting Content for a “Boring” Topic. Content Marketing Explained in a Dynfographic by MandLoys. 3 Angles to Create Magnetic Content with the Triangle of Relevance. 10 Reasons Writers Should Claim Their Google Authorship Markup. A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines) Six tools content marketers should be using daily. 27 valuable posts on content marketing strategy. 5 Digital Marketing Commandments for Luxury Brands. A Field Guide to the Four Types of Content Marketing Metrics. Brand Storytelling | Words and Design Essential. How to Give a Gift of Emotionally Engaging Content. Data-Driven Brand Storytelling | Credible Story. DIY: 5 Free Tools for Creating Killer Infographics. How to Build Third-Party Credibility for Your Content.
How to Create More Powerful Content Marketing Stories. Why You Need a Content Marketing Mission Statement. How to Support a Balanced, Productive Marriage of Content and Design. 17 Brilliant Sources of Content Hiding Right Under Your Nose. Top 10 Mind Mapping Productivity Tips for Content Marketing Success. Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing. 10 SlideShare Strategies that Will Boost Your Content's Value.
What Content Marketers Need to Know about Responsive Web Design. 21 Things to Do to Help Your Infographic Go Viral. 3 Ways to Create Highly Valuable Blog Content. How to Use Social Media for Customer Research. Introducing Industry Pages: Compete.com For Content Marketing Intelligence. Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination) 3 Steps for Creating Social Content with Usain Bolt-Like Speed. Is Responsive Design Right For Your Content Marketing Strategy? Divorcing Content from Form: A Major Perspective Shift for Marketers. Developing A Buyer Persona? Avoid These 4 Common Mistakes. Google SERP Dumps 5.5% of Organic First Page Listings. How to Create an Idea Dashboard to Track Your Favorite Content Ideas. 75 Essential Social Media Resources You Need To Get Ahead. Content Marketing Checklist: 13 Things You Must Do Before You Publish Content.
17 Techie Shortcuts for Content Marketing. Conversation Score. Infographic: Content Beyond the Search Engine. 25 Tools for Content Marketing Collaboration, Productivity, Monitoring and Distribution. The Curation Economy and The 3C’s of Information Commerce Brian Solis. How to use content curation to add value to your own website. A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity. Should You Curate Content? The Essentials Every Content Marketer Needs to Consider. My Playground. How to Create Content that Works as Marketing by Vertical Measures.