Paton Marketing
We consider ourselves a high-end research company that builds dynamic websites and lead-generating SEO campaigns. Our services are targeted to develop a focused, creative and responsive plan of action allowing our clients to achieve their intended results. Web :
eCommerce SEO specialist Miami. E-commerce sites are gaining more traction than ever before.
With an increase in popularity comes an increase in competition. Is your website worthy of being on the first page of Google search results? Continue reading to learn more about the top 3 SEO strategies for e-commerce sites in 2020. High-quality content In order to retain visitors, your website must boast value. When you are choosing what to put on your website, you want to make sure that what you offer will provide all the necessary information to make your brand the final destination in a consumer’s search. When speaking about high-quality content, this refers to images, videos, blogs, website copy and any other graphics.
Starting with the layout of your website, make sure that it is visually appealing and easy to navigate. eCommerce Digital Marketing Miami- Paton Marketing. Are you trying to decipher some effective E-Commerce business models that are working for other businesses?
Well, you’re in luck. Today, we’re going to be taking a look at 5 effective business models that are sure to pay dividends for your business for the foreseeable future. See below to read in-depth of what these methods entail. According to an excerpt from ecommerceceo.com: “Sales from online stores are expected to increase 78% by 2020.” Don’t allow yourself to fall prey to the enticing e-commerce trends, without being fully aware of what they involve for all businesses who are interested. While keeping all of this mind, one of the biggest obstacles that many of these newcomers endure is the space face is easy to solve. 10 Ways to Protect Your Business From Ransomware And Cyber-Attacks. If you are like most busy business owners, CMOs and or marketing managers then you know that it’s harder than ever to consistently connect with your potential customers to drive more sales and grow your business.
Over the last decade, with the increase of mobile adoption and the emergence of social media platforms like Facebook,Instagram,YouTube, Pinterest,Twitter both buyers and brands have more engaging and real-time ways to connect with each other. Companies like Amazon.com and Google’s search engine,which now uses machine learning, called RankBrain to analyze the context of content and serve more accurate organic search, image and video results have both greatly contributed to today’s buyer-centric behavioral shift. Top Strategies To Get Guaranteed Website Traffic. Millions of sites on the internet are being visited by a much smaller group of people from all around the world.
As large as our population may be, it does not compare to the vast reach of the internet. With that being said, owning and operating a website requires attention to detail and several key strategies and tactics. Going past a website, your online presence is not only determined by your website. We can now see the engagement of a company when its customers engage online.
We can find all social media pages for the company as well. 7 Effective Marketing Video Tips for Your Small Business. You are a small business swimming in a sea of marketing waiting to find that drift to take you to your destination.
It is okay to be lost, digital marketing is a scary world for many, but starting a good campaign during the startup months of your company will help you determine the future of your product. Hiring a good marketing company will always be a good idea, but sometimes not the most financially viable. If you are looking for some video marketing advice, here are a few tips that will make your first campaign video a good one. To properly market, you should be able to properly create compelling video. Marketing means thinking outside the box, yet we still get stuck inside technical issues and specific tactics trying to get more reach. 8 Reasons for inbound marketing and how it helps your business. Bring people to your business instead of pushing your business to the people.
"Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in. What is "High-Quality Content" and What Does It Mean for Your Business? We’ve heard “Content Is King” -- the rallying cry for every content marketer and an ideology that most businesses live by.
The creation of content is important. How important you say? After Google reduced the impact of generic content and updated its algorithm to take context and prepositions into account, content creation has become even more crucial for your business. If that’s not enough, industry influencers continue to bash us over the head with illustrations of how content has taken their businesses to new heights, highlighted by their rapid growth and improved company identity and branding. The Advantages of Working with Corporate Video Production Companies.
Understanding the different marketing strategies available to us today can be quite overwhelming at times.
With a wide variety of marketing tools, used by a wide variety of businesses, it may be difficult to accurately find the route that best fits your company. Whether you are looking for corporate production services, or search engine optimization, understanding a little more about the ways in which the internet chooses to display your site will ultimately be beneficial to your cause. Plenty of marketing companies in South Florida will do a great job for you, and having professionals take care of your digital reputation will take a lot of weight off your shoulders. There will always be that good and reliable word-of-mouth option where your company can grow locally, but the internet was created to open the doors to much more than a 50 miles radius.
Different marketing companies offer different services. The Ultimate Guide to Digital Marketing. Sharing is caring!
If you think about it, and digital marketing is a fancier way of talking about marketing. Yes, it may mean more digital work but the concept is still the same. It’s how businesses attract customers and determine how to select their best prospects and customers. Times have changed and the same methods used before will not work the same as they used to before digital marketing. Voice Engine Optimization - The Next Frontier. Businesses have relied on managing and optimizing their websites for desktop searches in order to state their presence online.
For years, optimization through the creation of blogs, backlinks, and content was enough to maintain relevance and a high ranking. With Google’s update, a new branch of Search Engine Optimization has been created in the form of Voice Engine Optimization. What is Voice Engine Optimization? Voice Engine Optimization (VEO) is Chatmeter’s trademarked term for voice-based search engine optimization. The process entails optimizing content, location and brand information to increase the likelihood of powering voice search results. Why Should You Care? Voice search is being used to find immediate on-the-go answers. Google’s Hummingbird update has made semantic search an integral part of the search engine experience. The Impact of Google's E-A-T In 2020 and Beyond. In uncovering strategies for 2020, I was struck by an article on MarketingLand.com.
According to marketing influencer and Director of SEO at Path Interactive, Lily Ray, most marketers should be focusing on E-A-T – Google’s response to helpful and useful content. It’s been a long time since I’ve thought about E-A-T, and while it governs most of the content we produce; rarely, if ever, have I considered it as a key feature of our marketing strategy. Even Keel Fish & Oyster, Fort Lauderdale. Even Keel in Fort Lauderdale sets sail with proper seafood. The 11 Hottest Restaurants in Fort Lauderdale Right Now, Fall 2019. Why Video Production Is A Must For Digital Marketing.
Online video production has become essential for remaining a dominant powerhouse in the digital marketing game. Many methods of communication nowadays rely on the performance and credibility of digital video production. While blogs and newsletters are certainly a sufficient alternative depending on the occasion, online videos just have a more direct line of communication between the user and client. For one thing, emotions can be seamlessly conveyed without putting forth too much effort because of digital video production. It’s certainly a more prominent method of communication.
A visual aid that does its due diligence in catering to people that learn through visual resources. The Benefits:1. 2. 3. 4. 5. 6. 7. How To Create A Compelling Marketing Video For Your Business. Creating a video or a series of videos to help market your business is an absolute must. Videos are an easy, shareable way of communicating your companies products and overall message to your audience. As marketers, we hear a lot of statistics like- 5 billion videos are watched on Youtube every single day, and 1200% more shares are generated by social media videos than text and images combined.
There is no question that video production is an extremely effective marketing tool. The real question here is, how do we create it? Why Video Production Is A Must For Digital Marketing. What is "High-Quality Content" and What Does It Mean for Your Business? We’ve heard “Content Is King” — the rallying cry for every content marketer and an ideology that most businesses live by. The creation of content is important. How important you say? After Google reduced the impact of generic content and updated its algorithm to take context and prepositions into account, content creation has become even more crucial for your business.
If that’s not enough, industry influencers continue to bash us over the head with illustrations of how content has taken their businesses to new heights, highlighted by their rapid growth and improved company identity and branding. Is Website Video Production An Efficient Marketing Service? Marketing has evolved and adapted over time just like most things in life. Marketing no longer means spending your entire budget on billboards and commercial ads hoping someone, somewhere will see it. The uprise of the online world created a marketing utopia for business owners and entrepreneurs. In addition, social media platforms were eventually created- it changed the relationship between advertisements and consumers. Social media allowed real interaction between a business and its customers. As technology continued to advance we adapted by creating podcasts, email lists, blogs, SEO, and of course, video production. Videos boost sales & conversations.
How To Create A Compelling Marketing Video For Your Business. The Most Effective Internet Marketing Strategies for New Businesses To Use. How To Create Effective Content in 2020 and Boost Your SEO. Why Website Design is Absolutely Vital for Every Online Business. If you are establishing a new business in Miami I’m sure you recognize the importance of having a presence in the online world. The Free Ways to Increase Your Website Traffic That No One’s Telling You About! Top Strategies to Get Guaranteed Website Traffic. Creating steady website traffic is single-handedly the most important aspect of any growing company. Why You Should be Utilizing Video Production to Improve your Business. We all knew video production was going to be a huge hit in upcoming marketing trends, but it arrived sooner than any of us thought.
Things to strongly consider when choosing a video production company. Things to Keep in Mind when Choosing a Video Production Company. Smart Ways to Garner more website traffic. How to Choose the best internet marketing agency. How To Create Great Videos On A Budget. Monthly Website Maintenance. Stuff breaks sometimes! All the thingamajobs and flex capacitors and doo hickeys that make the Internet work! The New Mask of Malware: A New Breed Of Virus and The Dangers Of Third-Party Apps Stores. How To Protect Your Business From Ransomware And Cyber-Attacks. Google Bets Big On Cell Phones And Why You Should Double Down On Mobile. The Effectiveness of Promotional Videos On Social Media. What Are The Benefits Of A Responsive Website Design? How To Increase Website Traffic For Seo Efficiency. Effective SEO Techniques to Stimulate Web Traffic in 2019. How to Increase Website Traffic Using Keyword Research Tools. How to Market Your Business Online and Generate Visibility Through Search Engines.
How Can Commercial Video Production Benefit Your Company? How Can Commercial Video Production Benefit Your Company? The Difference Between Organic and Paid Search. How Can Inbound Marketing Help Grow Your Business. How A Simple Website Update Can Earn You Money And Make Your Content More Accessible. 5 Reason Why You Should Hire Expert SEO Services.
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The Day-to-Day Life of a Social Media Consultant. Your Business Website - How it Can MAKE or BREAK Your Business? Social Media Monitoring – How to Do it the RIGHT WAY. How To Start Preparing Your Business for Voice – Todd Paton. With Focus on South Florida, Brandstar Merges With Broward County Web Developer. The 5 Must-Know SEO Analytics to Measure Success. The Best Proven Website Maintenance Tips You'll Have to Follow. Paton Internet Marketing. Internet Marketing Miami, Florida. 4. Reason To Hire A Local SEO Company In Miami For Your Business. Three Proven Ways To Get Guaranteed Website Traffic In 2018. Facebook’s Algorithm — The Big Change And What It Means For Your Business. Tumblr. The Holistic Approach to SEO - The ONLY Strategy You Need to Master! Top Web Design Mistakes Small Businesses Make – How to Avoid Them?
Understanding SEO vs. PPC – The Beginner's Guide.