Design de campagne Video. Design For Obama. Expertinent: Why the Obama "Brand" Is Working. John Tepper Marlin: Obama's Branding Genius. A month ago I posted an analysis from my friend Patt Cottingham that gave seven cogent reasons why the Obama brand was better than the McCain brand. See Brand Expert Scores Obama v. McCain 7 Ways. Well, AdAge is convinced by the outcome of the election and announced today that yesterday, November 4, is the most significant day for marketers in the history of the world. Wow. AdAge's Al Ries gives President-Elect Obama the marketing prize for the "Change" theme. The Obama branding gets high marks on three criteria: 1. Here's are the words AdAge used to express its awe: Take a relatively unknown man. Barack Obama used "Change" as the "big truth.
" If you tell the truth often enough and keep repeating it, the truth gets bigger and bigger, creating an aura of legitimacy and authenticity. I went back to Patt Cottingham to get her take on the AdAge summary. There was more to it than AdAge's three brand characteristics. MC Yogi - Vote For Hope. Naomi Klein on how corporate branding has taken over America. In May 2009, Absolut Vodka launched a limited edition line called "Absolut No Label".
The company's global public relations manager, Kristina Hagbard, explained that "For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea that no matter what's on the outside, it's the inside that really matters. " A few months later, Starbucks opened its first unbranded coffee shop in Seattle, called 15th Avenue E Coffee and Tea. This "stealth Starbucks" (as the anomalous outlet immediately became known) was decorated with "one-of-a-kind" fixtures and customers were invited to bring in their own music for the stereo system as well as their own pet social causes – all to help develop what the company called "a community personality. " Customers had to look hard to find the small print on the menus: "inspired by Starbucks". Clearly the techniques of branding have both thrived and adapted since I published No Logo.
Obama logo ideas that weren’t chosen. Sol Sender, who led a design team for the Obama 08 logo, was interviewed about the project. Here’s a look at the various logo options, with some of Sol’s thoughts. Obama logo option #1 Obama logo option #2 Obama logo option #3 “We did see the O as standing for something beyond just the first initial of the candidates name.” Obama logo option #4 “There was an idea of unity that emerged, particularly when we began to look at the red and blue, and how they intersected.” Obama logo option #5 “Before we even arrived at the final identity we were aware of developing a number of options that had an element that stood separate from the typography.” Obama logo option #6 “We developed a lot of logos.
Three finalist logos Obama logo finalist #1 “This masking of different photos with the O shape became an opportunity to say different things in different moments… The O could contain all these different ideas, possibilities and feelings.” Obama logo finalist #2 “There was a lot of excitement about this. The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business.
What Obama Can Teach You About Millennial Marketing - Advertising Age - News.