How to Use Milestones to Map Your Customer Journey. Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.
Key Takeaway: In a previous episode, I talk about creating a Customer Success Track. And in this episode, I’m diving into one element of the Customer Success Track — milestones. How to Handle Customer Complaints Via Social Media : Social Media Examiner. Are your customers leaving negative comments on social media?
Do you need a plan to handle customer complaints? Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. In this article you’ll find out how to deal with negative comments on social media. An Introduction to Content Marketing. Traditional advertising isn’t enough in this day and age.
What readers want is great content. Content marketing takes time to show its rewards. With content marketing, businesses are promoted to thousands of consumers online. There are so many things that a business can post, infographics, videos, ebooks, and blogs. All of these things are basic but are somewhat time-consuming. Some companies opt on the decision of hiring freelance writers, or in-house writers to handle all of these things for them. Facebook, Twitter, and Pinterest are a few of the social media sites that can promote content. Businesses soar as consumers visit their sites, read the headlines, and skim over the homepage. Online Reviews: How to Respond to Fraudulent Reviews Social Media Examiner. Do people review your business online?
Ever receive negative or fraudulent reviews? How to Create a Fan Content Campaign in 7 Easy Steps Social Media Examiner. Have you considered collaborating with your fans?
Do you know how to create a user-generated content campaign? When you include fans, you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals. In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps. Discover how to create a fan content campaign in 7 easy steps. Max Response V5. Here's How Easy It Is to Make a Facebook Profile Video. Marketing Automation for Social Media, Good or Bad Idea? When you put automation and social media together in the same sentence, you get a mixed response.
“I love automation, let’s automate everything!” …or… “I love authentic communication, so let’s automate nothing!” The correct answer lies somewhere in between. 50 Awesome Ways to Get More Leads. 14 ways to gain free publicity. The Social Media Advertising Guide for Twitter, Facebook and LinkedIn. When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.
I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effective. In addition to display advertising, I suggest giving social a try. In fact, social media recently became the most effective digital advertising channel for driving impressions, clicks, and conversions. How to Implement a Loyalty Program Using Social Media. Do you want to build stronger relationships with your social media followers?
Have you considered launching a loyalty program? A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. How to Nurture Your Leads With Narrative. Want to accelerate the process of turning leads into customers?
Consider using a strategically timed story, suggests Marketo in the following infographic. To prepare your narrative, be sure to use a story arc that considers the early, mid, and late stages of the buying process "New leads and customers are all at different stages of the buying process, so tailor your messages and materials to best suit their needs," suggests Marketo. Next, decide what type of story to tell and to whom.
Choose from the red-carpet track (treating leads like celebrities), sales-nado track (picking up stagnant prospects), detective track (building systems that can follow a lead's trail), and the sleeping beauty track (sending targeted content to sleeping contents). Read more about creating a narrative and its elements in the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. 61 Social Media Metrics, Defined. Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.
I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. General Management - 20 Must-Have Tools for Clever Marketers. As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there, with new ones popping up every week. As helpful as such tools are, the sheer quantity available can make it overwhelming to figure out which ones you need. This article is based on the recently published e-book, 20 Tools for Clever Marketers, including some the most popular tools used by marketers from brands such as Nike and L'Oréal.
Idea Generation and Organization: Feedly, Mention, Trello, Zapier The best marketers don't live in a bubble, they constantly absorb information and analyze the latest trends. Tools such as Feedly and Mention let you track topics based on the news source or the keywords that you choose. Three Ways to Create Content That Nurtures Customer Relationships. For years now, as content marketing has braised in ubiquity and flirted with saturation, most marketers have felt growing pressure to produce volumes of searchable, shareable, Mashable, HuffPost-able, and Buzzfeed-able content to capture fleeting looks and attention from an increasingly distracted audience.
Amid our tireless listicle creation, we've fought a parallel battle with the voice inside ourselves making a very compelling argument that less is more, and that quality trumps quantity. We know instinctively that the path to content righteousness should lie in authenticity, value, and originality—but many of us have succumbed to the pressure of hollow metrics and competitive paranoia: "Our page views are down? Better post a top 10! ""The competition is getting more likes than we are!
Customer Behavior - What Motivates Customers to Make Recommendations on Social Media? Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer. The most trusted social media platform for product/service recommendation is Facebook, according to the following Social Media Link infographic, based on a recent study. Some 54% of survey respondents use Facebook to share their product purchases. General Management - How to Create an Event That Drives ROI. Events can be a successful technique for marketing, engagement, and networking—if they're done properly.
Unfortunately, many organizations settle for mundane, outdated, and unimaginative events. So much so, that when some people hear the word "event," they may just roll their eyes. Three-quarters of executives are looking for greater return on investment (ROI) from corporate events, a national Harris Interactive survey found. That may seem daunting to achieve, but there are tried and true ways to increase event ROI, including making use of behaviors that drive happiness, such as the surprise factor and authentic interaction. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, ensure ROI.
The 10 Most Popular Brands Online. Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy. The report was based on data from billions of online conversations that occurred last year about 800 top brands. The top 50 brands were then ranked based on a combination of popularity (volume of conversations) and sentiment (how positive the conversations were). Google claimed the top spot thanks to the high volume of conversations about the brand (718 million posts) as well as the generally positive sentiment of those interactions (69% were positive). /workweek-ebook/download/ Social Media Statistics and Benchmarks - Europe.
Humanize Your Brand Messages With Mindset Segmentation. Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable. Today, people are seeking value and meaning in many areas of their lives; unlike consumers in the era of mass consumption, today's customers expect brands to treat them as people first, and as potential buyers second. For marketing teams, this shift in customer expectations requires an overhaul of customer messages.
Essential Google Analytics Resources for Marketers: A Complete Guide. Three Digital Marketing Tactics You Should Adopt in 2015. How to Tame Marketing Workflow Management - Wrike Blog. Marketing teams have it rough. Endless revisions. Overflowing inboxes. Daily deadlines. Drawn-out meetings. Priorities that shift with the wind. As many teams have discovered, tapping into proven project management strategies to build a better marketing workflow can make work more manageable — and more effective. Benefits of Project Management for Marketers Project managers know that the right approach to managing projects can not only mean better payoff for your hard work, but fewer headaches and less stress along the way.
Cut duplicate efforts and lost tasks. Improve Your Workflow with Project Management Principles. Career Management - These Five Essential Habits of Curators Will Make You a Smarter Marketer. Note: This article is based in part on the book Non-Obvious: How to Think Different, Curate Ideas and Predict the Future. Seven Tips for the Care and Nurturing of Great Marketing Teams. Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order for anyone, but the reality is that marketers must be on their toes all the time. As a marketing manager, how do you keep the company's most creative team performing at their best? Here are a few tips from years of experience making marketing departments hum. 1.
6 Heinous Email Marketing Crimes That Kill Response. What Digital Marketers Can Expect in 2015. End-of-the-year lists can be a nice way to reflect on what was significant, successful, or downright awful over the past twelve months. Gallery rebrand is a rural treat - Sumo. We’ve been up and down to Nottinghamshire of late, spending time with our friends at The Harley Gallery. Set in the stunning ducal estate of Welbeck, it was a great location to spend time over the summer. The gallery showcases the best in contemporary craft, with a wonderful little gift shop and onsite artist studios set in the old stables. Position Your Brand So It Reflects Who You Are.
“Don’t take it personally.” Gallery rebrand is a rural treat - Sumo. Position Your Brand So It Reflects Who You Are.