Obama
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Expertinent: Why the Obama "Brand" Is Working - Newsweek
Let's be honest. Barack Obama is not on the verge of clinching the Democratic nomination because of his policy positions--whatever his most evangelical supporters might tell you. If policy was all that mattered this year, Hillary Clinton would've won five or six of the last 11 contests instead of losing them all. When it comes to specifics, there's simply not that much space between the candidates. Obama's success owes a lot, of course, to his message--the promise to pass Democratic policies by rallying a "coalition for change." But watching Obamamania over the past few weeks, I've become convinced that there's something more subtle at work, too.
John Tepper Marlin: Obama's Branding Genius
A month ago I posted an analysis from my friend Patt Cottingham that gave seven cogent reasons why the Obama brand was better than the McCain brand. See Brand Expert Scores Obama v. McCain 7 Ways .
Naomi Klein on how corporate branding has taken over America | Books
In May 2009, Absolut Vodka launched a limited edition line called "Absolut No Label". The company's global public relations manager, Kristina Hagbard, explained that "For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea that no matter what's on the outside, it's the inside that really matters."
Obama logo ideas that weren’t chosen
Sol Sender, who led a design team for the Obama 08 logo, was interviewed about the project. Here’s a look at the various logo options, with some of Sol’s thoughts. Obama logo option #1 Obama logo option #2 Obama logo option #3"W hatever you do, don't hurt Barack!" It was the afternoon of Super Tuesday, and the Chicago sky threatened snow. Senator Barack Obama had just returned to his hometown as voters in 22 states were making history by choosing between a black man and a white woman to be the Democratic nominee for president. The road-weary candidate put off calling fund-raisers or leading one last rally. Instead, he headed over to a downtown gym to play basketball with his nephew, his brother-in-law, and a few buddies.
The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business
NEW YORK (AdAge.com) -- Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an ad message from a mile away. But what Gen Xers and boomers may not realize is that the unabashed embrace of select brands by millennials, from technology to beverages to fashion, has made this decade a true golden era of marketing for those who know what they're doing. And when it comes to marketing, the Barack Obama campaign knows what it's doing. Mr.
