Gartner-Hype-Cycle-Phases. Innovation and the Hype Cycle. Perhaps one of the most challenging issues regarding innovation is the lack of an established definition. Oh, sure, some will say innovation is defined as "new ideas that deliver value" or another variant, and they'll be right. But the story doesn't end there. Innovation has either lost all meaning or has so many situational context meanings as to be practically meaningless. I wanted to talk about the hazy definition of innovation and the impact it has on the adoption of what we believe is the most important aspect of innovation - innovation as an internal competency. The Gartner Hype Cycle Gartner, in their wisdom and having the opportunity like Zeus to scan the history of information technology, noticed that all new concepts and technologies proceed through a predictable "hype cycle". Innovation, you see, must be carefully defined before we plop it into any strategic framework.
Mastering The Hype Cycle — How to Choose the Right Innovation at the Right Time. The Gartner Hype Cycles for 2013 are published – list here August 20th, 2013 by Mark Raskino · 1 Comment Gartner creates a whole series of hype cycle reports every year. The 2013 Hype Cycles were published this month – over 90 of them. Its an impressive collection of research and a resource we know our clients depend on and value highly. The press release, which includes the famous “emerging technologies” hype cycle is available here: But that’s a tiny fraction of the coverage clients have access to. The whole “special report” is accessible here: This years full list of subject areas – with active links – is below. Hype Cycle for Embedded Software and Systems, 2013 Hype Cycle for Emerging Technologies, 2013 Hype Cycle for Human-Computer Interaction, 2013 Hype Cycle for Internet of Things, 2013 Hype Cycle for Operational Technology, 2013 Hype Cycle for Strategic Business Capabilities, 2013.
The Hype Cycle. The Hype Cycle is a branded graphical representation tool [1] developed and used by IT research and advisory firm Gartner for representing the maturity, adoption and social application of specific technologies and how they are potentially relevant to solving real business problems and exploiting new opportunities. It gives a view of how a technology or application will evolve over time. Industry use Hype Cycles to get educated about the promise of an emerging technology within the context of their doing and individual appetite for risk. Each Hype Cycle drills down into the five key phases of a technology’s life cycle. Technology Trigger Early proof-of-concept stories and media interest trigger significant publicity. In this stage, a technology is conceptualized. Often no usable products exist and commercial viability is unproven.
Peak of Inflated Expectations Early publicity produces a number of success stories—often accompanied by scores of failures. Trough of Disillusionment. Hype cycle. The Hype Cycle is a branded graphical presentation developed and used by IT research and advisory firm Gartner for representing the maturity, adoption and social application of specific technologies. Five phases[edit] general Hype Cycle for technology Each Hype Cycle drills down into the five key phases of a technology’s life cycle. The term "Hype Cycle" and each of the associated phases are now used more broadly in the marketing of new technologies.
Hype in new media[edit] Hype in new media (in the more general media sense of the term "hype"[1]) plays a large part in the adoption of new media forms by society. Many analyses of the Internet in the 1990s featured large amounts of hype,[2][3][4] which as a result created "debunking" responses toward the Internet.[1] However, such hype and the negative and positive responses toward it have now given way to research that looks empirically at new media and its impact. Criticisms[edit] References[edit] ^ Jump up to: a b Flew, Terry (2008).