background preloader

eMarketing

Facebook Twitter

Customer Communication Platform. TOP 10 DIGITAL MARKETING TRENDS. Mobile marketing is the most employed tactics used by digital marketers, in 2015.

TOP 10 DIGITAL MARKETING TRENDS

Global mobile internet users are all set to outnumber the people accessing the web via traditional mediums, leaving no room of doubt about the potential promised by mobile marketing in the coming years. Every business, therefore, must include mobile marketing in their overall business promotion strategy. To help you make the most of your marcomm spend, in this post, we have unraveled some of the most sought marketing trends for 2015.

Content Marketing In the realm of digital marketing, content was, is, and will always be – the king – and there are no two ways about it. Customer Identity Management. L'IFOP et Wincor Nixdorf décryptent les 5 étapes clés du processus d'achat. Buffer Jobs. Hey there, For the past two and a half years, writing content has been the lifeblood of Buffer.

Buffer Jobs

Without content, there would probably be no Buffer today. Almost all of the first 100,000 users found Buffer through the articles we wrote and spread across the web. Our own blog is now the most important driver for our signups, sending over 1,000 referral visitors every day. Producing great content and providing value for people is incredibly ingrained in the whole team. Buffer has now over 1,100,000 users and generates more than $2 million per year. We’re excited to find the next person to join us and write awesome content for the Buffer blog as well as guest post for the biggest publications around the web.

Do you have what it takes? You fit in and would thrive as part of the Buffer culture (this is #1 most important part for us :) You enjoy using Buffer. Oh, and one note: You’ll be a writer, but this is a startup. Features Over-Graph, Social Media Management. The Customer Journey to Online Purchase. Zero Moment of Truth (ZMOT) Social Customer Community Software & Social Media Marketing Solutions. Marketing Automation ROI Calculator. Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue.

Marketing Automation ROI Calculator

Use this calculator, based on Marketo standards, to calculate and optimize your Revenue Cycle. The Marketo Revenue Cycle methodology is used to make these calculations; it divides the marketing and sales process into the following main stages: All names to prospect Prospect to MQL MQL to SAL SAL to SQL SQL to Customer. Stuck on what to say? Online marketing simplified. - Checkerboard Web Design. Often the biggest problem customers have with social media, and with search engine optimization (SEO) through blogging, is they don’t know what to say.

Stuck on what to say? Online marketing simplified. - Checkerboard Web Design

Our local business starter pack is designed to give businesses a jump start into their SEO, social media and email marketing programs. We start with a simple content schedule centered around our clients’ daily routines. Continue reading for content ideas. Content idea #1: Case Study / Portfolio Build your online showroom with examples of projects you have completed. Content idea #2: Where you are working This content type is a simple yet effective way to communicate with your clients. When is the best time to send emails? Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to.

When is the best time to send emails?

We send around 200-300 million emails every day, so we've got a LOT of data. With lots of data, we can try to answer tough questions like this one. Enter the Email Genome Project. Which B2B Marketing Automation Features Actually Get Used? Here's Some Data. I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

That much is indisputable, but the next question seemed to call for some empirical data: Which features are used most often? Here’s where things got interesting. Searching through my trove of published reports, I found four recent surveys that asked this question. Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. They differ considerably in their findings. The table below shows a summary of the results, with values all normalized so the highest ranked answer in each survey equals 100. The remaining rankings are nowhere near as consistent, either with each other or my expectations. Social Media: 5 Tips to Market Your Business Right. Marketing Automation Best Practices. You’re using marketing automation to streamline your marketing activities.

Marketing Automation Best Practices

But are you getting the most from your marketing automation platform? We’ve shared seven best practices to help you achieve higher ROI from your marketing automation investment. Please note: While this post focuses on the best practices for Marketo, there are many marketing automation software vendors that can help you engineer your revenue cycle. Marketing Automation Blog - Act-on. Last week, UK-based digital marketing think-tank, Econsultancy, published a blog post of marketing automation case studies, presenting six examples that illustrate the business benefits of these technologies, and also serve as proof points for how marketing automation bridges the sales and marketing divide.

Marketing Automation Blog - Act-on

It was both compelling and useful, and something we haven’t published in a while. So in the spirit of age-old idioms (imitation and flattery and whatnot) and helpful illustrations, below is a list of six (more) examples that demonstrate the value of marketing automation technology to businesses of all shapes and sizes. US Fleet Tracking achieves $30,000 revenue in Black Friday campaign It’s that time of year, so this seemed an appropriate choice to kick off the list … In addition, the company needed to fix the disconnect between software solutions in different departments, which made it challenging or impossible to fully understand the success – or not – of its marketing strategies.

Email Marketing Best Practices. We’ve rounded up the best of the best from our blogs to bring you a collection of email marketing best practices.

Email Marketing Best Practices

Email Design H-E-L-P with HTML Emails Sending HTML emails can be a gamble. Spam filters don’t like them, and unless they’re designed properly, they’re destined for your intended recipients’ Junk folder and may not ever get read. Quick Drip Tips. Double Your Conversions in 30 Days. Double Your Traffic in 30 Days. Written by Neil Patel & Sherice Jacob Growing your web traffic can be an overwhelming task.

Double Your Traffic in 30 Days

There are hundreds of web tactics that you can follow and there are thousands of articles that explain each strategy. If you had all of the time in the world, this wouldn’t be an issue, but the reality is, you don’t. Homepage - IKO Sales Intelligence. Simple, personal messaging for businesses and their customers. Digital_Marketing_Acquisition_Optimization.jpg (1256×3463) Rubicon Project. Features. Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors.

Pardot’s intuitive WYSIWYG interface makes designing and launching landing pages and forms a snap. You no longer need to be an HTML expert to create attractive and engaging landing pages. Nos offres - Mailjet. SkyBundle - The All-In-One Marketing Solution. The All-In-One Marketing Solution. MLM News - MLM Reviews - Network Marketing News. BoostCTR: Performance-Driven Ad Optimization.

Chat System

Affposts - new and relevant affiliate marketing blog posts. Blogger Buzz. Canada's Top SEO, Inbound Marketing & Digital Marketing Agency. Veille emarketing. Emarketing. DATA & EMARKETING. Womenology - Gender marketing lab.