Social Media Resources
Get flash to fully experience Pearltrees
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark . If you would like to have your startup considered for inclusion, please see the details here . Name: Storify
By Mike Snider, USA TODAY The new True Blood Season 2 Blu-ray Disc has a social networking feature that fans of the HBO series can really sink their teeth into: automatic updates to their Facebook and Twitter accounts. Described as the most extensive Facebook-linking feature in a Blu-ray Disc so far, the True Blood Live Feed sends updates to Facebook and Twitter as viewers watch the episodes. Each of the 12 episodes has at least eight scenes that can be posted to Facebook, too, direct from the discs. One of HBO's most popular series, True Blood averaged 5 million viewers per first-run episode. The tale of vampires and other supernatural happenings in the Louisiana bayou has more than 1.5 million friends on Facebook, which now has a countdown to the June 13 third-season premiere.
Have any of these questions crossed your mind? “ How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future? ” If you’ve pondered any of these thoughts, look no further.
Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Not sure what variables to measure to determine the success or your social media? Want to know the best options for monitoring your brand’s reputation online? My recent post How to Sell Social Media to Cynics, Skeptics and Luddites touched on the topic of metrics, measurement and ROI. Here I’ve pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI. You’ll also find a handful of key social media statistics resources to put in your toolkit.
The AP Stylebook has released its new social media guidelines, including the official change from “Web site” to “website” (a move first reported back in April) and 41 other definitions, use cases and rules that journalists should follow. Among the more interesting changes –- at least from a grammar and style standpoint –- are separating out “smart phone” as two words, hyphenating “e-reader,” and allowing fan, friend and follow to be used both as nouns and verbs. Beyond that, the AP has also defined a number of acronyms that are commonly used in texting and instant messaging. While most of them should be fairly well-known to regular web and mobile phone users (ROFL, BRB and G2G are among the definitions) one actually was new to me: POS. According to the AP , this stands for “parent over shoulder” (I’ve used POS to refer to something else occasionally, but I digress), and is used by “teens and children to indicate, in an IM conversation, that a parent is approaching.”