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Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. Often used to subdivide tedious work or to fund-raise startup companies and charities, this process can occur both online and offline. [ 1 ] The general concept is to combine the efforts of crowds of volunteers or part-time workers, where each one could contribute a small portion, which adds into a relatively large or significant result. Crowdsourcing is different from an ordinary outsourcing since it is a task or problem that is outsourced to an undefined public rather than to a specific, named group.
This resource is intended for people who… …are new to it and wondering how to use LinkedIn for business and career development …have used LinkedIn a while but feel like they haven’t really been getting the most out of it …are trying to persuade their friends to join LinkedIn and want to show the value of it …think there’s no real value in LinkedIn (we hope to convince you otherwise) No matter how much I may know about using LinkedIn, millions of users (or some subset thereof) are collectively going to know a whole lot more about it than I do. In May 2007, I kicked off a group writing project called “Smart Ways to Use LinkedIn”. What follows are the results of that project, plus some writings of my own, plus various blog posts and a couple of articles that fit the intent of this collection.
LinkedIn can be a useful source for social media marketing. It is easy to use and free, with over 60 million members. This is a market where people expect to network, get to know different companies, and expand their own business circles. No matter what service or product a LinkedIn page represents, it puts a personal, yet professional face on any company. Below are the top five ways LinkedIn can be used to grab attention from this audience, and generate quality leads.
Have you noticed the changes to LinkedIn recently? Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications. Read further to find out how the recent changes to LinkedIn impact your social media marketing .
Are you a LinkedIn newbie?
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks ." What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact .
LinkedIn has proven itself to be a power player when it comes to social networks, with over 187 million members as of October 2012.
LinkedIn is a great tool for building relationships for those who know what they are doing.Â Many LinkedIn users think that they should join as many groups as they possibly can to maximize their ability to use the site successfully.Â They end up spreading themselves too thin and don't have time to make lasting connections in any of them. Analyze and Select Groups Based on Opportunities They Provide When you are using LinkedIn, you need to plan your attack.Â Start off by identifying your goals and your target market.Â You may be blocked from accessing the group before you join, so you can't always know which groups are good fits.Â That's fine, because you can always change your mind about a group afterward.
As both a Personal Branding and LinkedIn trainer , I get a few recurring questions in my workshops and seminars. I thought I would compile a little list with questions and answers here, hopefully they will be useful to you. Most questions are related to sales, marketing and recruitment which is basically the type of professionals I tend to train.
Apply with LinkedIn is an easy, elegant, flexible plugin that enables visitors to your career page to apply to jobs with their LinkedIn profiles. With just a few lines of copy-paste code, your users can get a frictionless, beautiful application experience that results in more candidates of higher quality for you. If you want, learn more about the benefits of Apply with LinkedIn before continuing with this technical guide. Click on the button to see Apply with LinkedIn in action: in Apply with LinkedIn Get hired faster
Whether it's Mark Zuckerberg talking about killing pigs or a Hollywood blockbuster under its belt, Facebook has plenty of attention in our lives. Twitter falls into the same camp. From Justin Bieber's noisy 10 million followers to hordes of social media gurus tweeting the benefits of 140 characters or less, it's easy to discover how and what makes Twitter work. However, there is one social network that lacks drama but makes up for it with a devoted business community and plenty of compelling features.
This is a guest post by Lior Levin . LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole.