Tools for creating ideas. How to Plant Ideas in Someones Mind. The Inspiration Paradox: Your Best Creative Time Is Not When You Think. A bus company in China has launched a new “safe driving” campaign by suspending bowls of water over their drivers.
To avoid getting wet, drivers must drive gently. In today’s technology-obsessed world, this solution is elegantly primitive. You might imagine that this simple yet ingenious idea was conjured by someone functioning at their very best, that such “aha insights” come when innovators are at their peak. Not so. A recent study by Mareike Wieth and Rose Zacks suggests that innovation and creativity are greatest when we are not at our best, at least with respect to our circadian rhythms. Ten Steps for Boosting Your Creativity.