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Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course. Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats. Read more... Privacy: How much personal data are we willing to share? The play Privacy has just opened at London's Donmar Warehouse and it is a must-see for those involved in data, analytics and personalisation. This excellent play explores the issues of privacy and surveillance in the post-Snowden era. The writer then commits to share online after being pressed by his Director and from this premise we explore the issues of privacy and security and secrecy. Read more... 16 beautiful examples of flat design in ecommerce Realism used to dominate digital design. Everything Social for Small Businesses and Agencies. Content Marketing. Matthew Carlton, Event Reports, Advertising Week Europe, April 2014 This event report discusses content marketing for a professional audience, including the relative merits of different social platforms.
Professional content consumption is changing as more people consumer more work-related content in their own time, and the focus shifts towards knowing first. Daniela Hofmann and Gordon Euchler, Warc Prize for Social Strategy, Entrant, 2014 This case study describes how Deutsche Telekom, the German telecommunications company, used a content driven storytelling campaign to promote its mobile internet products. The participatory campaign invited people to submit images and videos towards making a 'road movie' called 'Move On'. BuzzFeed, the Ad Model for the Facebook Era? On a Tuesday in February, Matt Stopera, a 24-year-old senior editor at a website called BuzzFeed, saw something hilarious on Twitter.
It was an image from the archives of Sports Illustrated, circa 1991, of the diminutive TV nerd Urkel playing hoops with actor Will Smith and Indiana Pacer Reggie Miller. The next day at work, Stopera looked around the Internet for photographs in a similar spirit. He found one of Ginger Spice sitting at a bulky desktop computer and another of Arsenio Hall grinning at Bill Clinton, who was wailing on a saxophone.
He arranged the photos on a single page, wrote a pithy caption for each one, and listed photo credits where he could. At around 5 p.m., Stopera published “48 Pictures That Perfectly Capture the ’90s” on BuzzFeed. At a time when massively popular Internet sensations often seem random—irreplicable one-offs such as “Kony 2012″—Stopera produces reliable hits. Stopera joined BuzzFeed as an intern in August 2008. Peretti oversaw the site’s technology. BuzzFeed, the Ad Model for the Facebook Era? Business Insider.
Tech. BuzzFeed’s strategy. BuzzFeed’s CEO, Jonah Peretti, recently sent out an email to employees and investors summarizing the company’s strategy and progress. I really liked his email so I asked Jonah if I could blog it and he gave me permission. This isn’t just the usual cheerleading email – there is a real strategy here (I especially like the strategy choice in section 3), and it’s working. I’m an investor in BuzzFeed and friends with Jonah so of course I’m biased. But to me what makes BuzzFeed great is their highly unusual combination of capabilities and sensibilities – the capabilities of a first-rate tech startup with the sensibilities of media industry veterans. I think Jonah’s email captures this well. From: Jonah Peretti Subject: The Top 7 Reasons BuzzFeed Is Killing ItTo: BuzzFeed Employees Hello BuzzFeeders, As you just heard at the all hands meeting, things are going great at BuzzFeed. This skepticism is actually justified because many startups actually do use tricks or shortcuts to succeed.
Digital Buzz Blog Archive | Branded Content Introducing The ‘Google Night Walk’ Experience Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss.
Branded content: succesvolle samenwerkingen met modebloggers. Modebloggers domineren alweer een tijdje de modewereld.
Bloggers zitten frontrow en een artikel op een blog kan een trend maken of breken. Bedrijven die heil zien in het bereik van een modeblogger gaan steeds vaker een samenwerking aan. Op hun beurt levert het de modeblogger in kwestie natuurlijk ook weer (meer) bekendheid op. Deze modebloggers grepen hun kans. Branded content. Contentmarketing, storytelling, branded content.
Veeg het op een hoop en je krijgt brand journalism. Een hippe en trending term, maar branded content is niets nieuws. Mien Dobbelsteen had al meubilair van Ikea in huis en de Allerhande ligt ook al jaren in de AH-winkels. Platform voor interactieve marketing.