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Social Media that Makes a Difference

10 Steps for Successful Social Media Monitoring Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting.

{grow} - a top-rated blog founded by social media specialist Mark Schaefer The 3 factors behind Snapchat consumer behavior Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing. Read more How to turn social media connections into an actionable audience A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

Top 25 Most Trending Products to Sell Online in 2017 The Internet has made it possible for us to enjoy quite a number of opportunities. One of these is the ability to sell products and services online. This form of business is known as e-commerce. Buyers and sellers can meet and buy products from each other on the World Wide Web. There are special websites that facilitate this sort of trade. They are known as online marketplaces. Digital Marketing Blog 10 US digital marketing statistics we've seen this week More US digital marketing statistics for you this week. Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course. Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats. Read more...

Blog CMOs of the world, we salute you! Of all the business functions, hasn’t marketing had more than its fair share of disruptive change over the last decade? Marketing as a discipline has changed beyond all recognition – probably 90%, or more, of online activities today didn’t exist in 2005. It is undoubtedly true that none of today’s business success stories have gained or maintained their positions without embracing that change, though many may at times have felt like they were on a treadmill where, no matter how fast you run to stay ahead, someone else keeps turning up the speed.

How To Write Your Social Media Plan in 8 Steps Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Blog Socialbro In 2015, {*style:<a href=' Chain{*style:</a>*} became a social media and influencer agency that the industry needed to sit up and take notice of. Their rapid growth saw them nominated in the UK Agency Awards, {*style:<a href=' social media stunt{*style:</a>*}, and winning Social Agency Of The Year in The Drum Network Awards. Having gained PR attention with a large roster of well followed parody and themed accounts, {*style:<a href=' Buzzfeed feature{*style:</a>*} famously reported that the agency could get something trending within half-an-hour from a standing start whenever they felt like it.

eCommerce Toolkit I’ve used most of the tools below to build and grow my eCommerce business, and I highly recommend them. For the sake of transparency, you should know that some of the links below are affiliate links, meaning I’ll receive a commission if you purchase their product. You can read my affiliate link policy here.

Content Marketing Matthew Carlton, Event Reports, Advertising Week Europe, April 2014 This event report discusses content marketing for a professional audience, including the relative merits of different social platforms. Professional content consumption is changing as more people consumer more work-related content in their own time, and the focus shifts towards knowing first. Daniela Hofmann and Gordon Euchler, Warc Prize for Social Strategy, Entrant, 2014

5 Tips To Make Your Blog Posts More Social This is a guest post by Andrew K Kirk from Face The Buzz. Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction. 1.

How I Launched My eCommerce Store in Less than 30 Minutes — SitePoint I’ll be honest, I tried to launch my first store for 12 months! I followed the usual way to begin with. I incorporated myself, looked for wholesalers, underestimated my marketing budget need, developed a great looking store, manually added thousands of products, … … and never made a sale. Today, after just selling my eCommerce project with $3M annual sales and 7 eCommerce stores in my CV, I understand what I did wrong and found a way to fix it. I did what most people do — I concentrated too much on creating a great looking store instead of actually trying to make a sale.