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In March 2012, Econsultancy ran a short poll of more than 700 marketers about the new EU e-Privacy Directive to see how companies are preparing for the new legislation ahead of the May 26 deadline for compliance. This free 141-page report contains the full…
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Nielsen examined the media habits of the digital black consumer in the U.S., a segment with significant buying power which presents key opportunities for marketers—and illustrated their activities across online, mobile, social and TV. When it comes to television, the 12-17 demo is proving that times may change, but teens will be teens, spending nearly the same amount of time viewing TV in bedrooms as they do in family rooms. Overall, teenagers spent 47% of their TV time in their bedrooms versus 48% in family rooms. The Demand Institute Reports that the U.S. housing market is growing again—but not as we knew it.
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