During the recent holiday shopping season I noticed many stores using terms that contradicted their intended purpose (to increase sales). As I continued to come across these, it reminded me of a book I read years ago that said words are grouped words into two categories. 14 Words That LOSE Money : Ecommerce Optimization & Marketing
The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't | Internet Marketing Strategy: Conversation Marketing Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months.
[SherpaStore] Landing Page Handbook 2nd Edition Actionable resources and instruction based on primary research, scientific testing, in-depth case studies and real-world experience The MECLABS family of companies – including MarketingSherpa and MarketingExperiments – provide in-depth research and how-to publications on what is working in marketing.
[Translations: Chinese, French, German, Hebrew, Italian, Japanese, Portuguese, Romanian, Spanish] The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
Seth Godin on standing out | Video on TED.com
Online Marketing Blog Posts, Tips, Tricks and Advice Updated to include 16 new high-quality images for Christmas, Boxing Day and New Year’s sales! Here at Bigcommerce, we’re giving thanks for all our wonderful clients, partners and friends in the growing e-commerce community. To help spread the holiday cheer, our award-winning designers created a free gift of 13 holiday image sets to help you attract and convert even more seasonal shoppers.
Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin‘s) and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume. 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion.