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14 Words That LOSE Money. During the recent holiday shopping season I noticed many stores using terms that contradicted their intended purpose (to increase sales).

14 Words That LOSE Money

As I continued to come across these, it reminded me of a book I read years ago that said words are grouped words into two categories. Those which “Lose Money” and those words which “Make Money”. Since that time, I have carried a “partial list” of words from each category with me and review them whenever I write. I attempt to make sure when I write and where appropriate, those words which are on the “lose money” list are not included in my copy, and at least some of those on the “make money” list are included.

In reviewing ecommerce sites this holiday shopping season, I noticed a number of words that fall on the “lose money” list being used without regard. In some cases, it may seem unavoidable depending on the circumstance, I realize that. Here’s the list The above is only a partial listing of words to look out for. The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't. Internet marketing is about lots of little things, not one big one.

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't

This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments: If you have a Flash introduction on your web site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. [SherpaStore] Landing Page Handbook 2nd Edition. Actionable resources and instruction based on primary research, scientific testing, in-depth case studies and real-world experience The MECLABS family of companies – including MarketingSherpa and MarketingExperiments – provide in-depth research and how-to publications on what is working in marketing.

[SherpaStore] Landing Page Handbook 2nd Edition

Whether online or offline, inbound or outbound, tactical training or C-level strategy, our training and publications are designed to provide practical solutions to your marketing needs. The MECLABS difference is the breadth and depth of our industry knowledge. Our training resources are based on: Hundreds of statistically-valid optimization tests in online marketing Marketing surveys of over 1,200 companies that generated more than 1,700 research findings about key trends in the industry Case studies from interviews with over 500 brand-side marketers from Fortune 100 companies to SMBs with limited budgets Browse All Marketing Resources - Newest to Oldest. 1,000 True Fans.

[Translations: Chinese, French, German, Hebrew, Italian, Japanese, Portuguese, Romanian, Spanish] The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers.

1,000 True Fans

Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches. But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans. Seth Godin on standing out. The Anatomy of a Perfect Landing Page. Online Marketing Blog Posts, Tips, Tricks and Advice. In less than five years Kickstarter has helped entrepreneurs raise over $1B to fund more than 59,000 creative projects thanks to almost 6 million contributors.

Online Marketing Blog Posts, Tips, Tricks and Advice

Indiegogo’s numbers aren’t too shabby either; in July 2013 they launched the most ambitious campaign to date – the Ubuntu Edge smartphone campaign, aiming to raise $32 million through crowdfunding. How do ambitious startups succeed through crowdfunding platforms? What compels people back entrepreneurs they’ve never met, to create products they’ve never seen? Here are five amazing examples of startups that have smashed all expectations to succeed through crowdfunding. Pebble Pebble is a watch that speaks to your smartphone and lets you wear your digital life on your wrist. The Triumph Launched in April 2012, the initial target for the campaign was a modest $100,000 which was pledged within two hours of the project going live.

In total, Pebble raised a cool $10.2 million through crowdfunding. The Lesson Don’t give up. Diaspora. Yes! 50 Scientifically Proven Ways to Be Persuasive « alex.moskalyuk. Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin‘s) and Robert Cialdini’s Yes!

Yes! 50 Scientifically Proven Ways to Be Persuasive « alex.moskalyuk

50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume. 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion.