14 Words That LOSE Money. During the recent holiday shopping season I noticed many stores using terms that contradicted their intended purpose (to increase sales). As I continued to come across these, it reminded me of a book I read years ago that said words are grouped words into two categories. Those which “Lose Money” and those words which “Make Money”. Since that time, I have carried a “partial list” of words from each category with me and review them whenever I write. I attempt to make sure when I write and where appropriate, those words which are on the “lose money” list are not included in my copy, and at least some of those on the “make money” list are included.
In reviewing ecommerce sites this holiday shopping season, I noticed a number of words that fall on the “lose money” list being used without regard. In some cases, it may seem unavoidable depending on the circumstance, I realize that. Here’s the list The above is only a partial listing of words to look out for. The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't | Internet Marketing Strategy: Conversation Marketing.
Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments: If you have a Flash introduction on your web site, delete it. [SherpaStore] Landing Page Handbook 2nd Edition. 1,000 True Fans. Seth Godin on standing out. The Anatomy of a Perfect Landing Page. Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. 8.
Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message! Online Marketing Blog Posts, Tips, Tricks and Advice. In less than five years Kickstarter has helped entrepreneurs raise over $1B to fund more than 59,000 creative projects thanks to almost 6 million contributors. Indiegogo’s numbers aren’t too shabby either; in July 2013 they launched the most ambitious campaign to date – the Ubuntu Edge smartphone campaign, aiming to raise $32 million through crowdfunding.
How do ambitious startups succeed through crowdfunding platforms? What compels people back entrepreneurs they’ve never met, to create products they’ve never seen? Here are five amazing examples of startups that have smashed all expectations to succeed through crowdfunding. Pebble Pebble is a watch that speaks to your smartphone and lets you wear your digital life on your wrist. The Triumph Launched in April 2012, the initial target for the campaign was a modest $100,000 which was pledged within two hours of the project going live. In total, Pebble raised a cool $10.2 million through crowdfunding. The Lesson Don’t give up. Diaspora. Yes! 50 Scientifically Proven Ways to Be Persuasive « alex.moskalyuk.