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http://www.wired.com/magazine/2010/05/process_pixar/

Animating a Blockbuster: How Pixar Built Toy Story 3 | Magazine 

<img alt="" src="/magazine/wp-content/images/18-06/process_pixarb_f.jpg" " title="Photo: Bryce Duffy" width="1000" height="748" /> Photo: Bryce Duffy Screenwriter William Goldman once famously declared that the most important fact of life in Hollywood is that “nobody knows anything.” It was his way of describing a reality that continues to haunt the movie business: Studio executives have no idea which pictures will make money. Unless, of course, those pictures are made by Pixar Animation Studios.