Why your brand needs a style guide, and how to create one. A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should look.
Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why. If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on… Why every brand should have a style guide A style guide might seem unnecessary for a small company, or when there’s only one designer. Let’s take the one designer idea first. Now, a year later the company has tripled in size, and suddenly they need to hire a second designer to handle some of your workload. BrandBooks.info - Visual Corporate Identity (CI) and Corporate Design (CD) guidelines. 20 inspiring branding guides.
One of the most important things about creating a brand is making sure everything is cohesive.
Once a brand pinpoints their values and how they’d like to be perceived, they have to make sure all their touchpoints refer back to these values. What’s of extreme importance is the look of a brand. In order to make sure this stays fairly consistent, brands should have corporate identity guides or brand style guides. These typically go over the do’s and don’ts of using a logo and also shares the colors of the brand as well as other things. Why are these important? Today, we are going to show you some identity guides from the past and present that really show how important it is to be precise and clear and in your brand’s look. United Way Trapeze Parallels It Starts in Parks NYC Food and Wine Festival Vidyo New York University Argento Google Visual Assets Guidelines. 12 magically meticulous design style guides.
This is heading directly into geek territory.
But we are self-confessed geeks, particularly when it comes to logo design, typography and pictograms. And that leads us to the meticulously regulated world of brand style manuals... A style manual, or style guide, is a set of standards for the design of documents, signage, and any other form of other brand identifier. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used to ensure no dilution of that brand. We love the obsessive nature of these, and so here we've gathered 12 of the best to inspire you when you create your own brand style guides... The National Aeronautics and Space Administration's Graphics Standards Manual was created by Danne & Blackburn in 1974 when NASA changed from its original crest-based logo to the 'worm' logotype that we are now familar with.
The manual has recently been revived thanks to a Kickstarter campaign to fund its reissue. 02. 03. 04. 05. 06. 07. 19 Minimalist Style Guides - New Post: 17 Sexy Brand Style Manuals.
Mash Creative: ICON – Royal Mail Rethink — Some beautiful examples of brand style guides. Frontify makes building design guidelines an easy and collaborative experience. With designers, developers, and clients all on the same page. Post Projects: Revolver Coffee [via] Purpose: Design Council Refresh Mike Collinge: Bosphorus Popcorn: Running with Knives Nikolaj Kledzik: Bagel Street Cafe Maud: Edgeboard. How to Build a Brand Bible & Visual Style Guide. Every brand, from the smallest website or startup, to corporate giants such as Nike or McDonald’s, need a set of branding guidelines and rules to maintain their identity.
This document, which can range from a couple of pages, to several hundred, is the thread that holds together what the public sees from a company. A brand bible establishes the voice and personality of a company, as well as who the public will see, and it governs every aspect of communication from the company. The brand bible is the basis for all interactions on behalf of a company – personal communications, social media, advertising and design. While a brand bible focuses on many things, we are really going to look at how it affects design.