Fashion in supermarkets not supermarket fashion | Marketline. The UK apparel retail industry has experienced fluctuating levels of low growth in recent years which may potentially make it less attractive to new entrants. During a time of financial crisis and low disposable income, consumers are less likely to buy expensive designer wear. According to British national newspaper, the Telegraph, two-thirds of people reported living on less disposable income than last year (2012), and are trying to stretch out a low monthly expenditure budget of £192 ($304).
Supermarkets have been able to establish themselves during the economic downturn by providing cheap, good quality clothing. Increased numbers of customers have discovered that in their pursuit for value, they do not have to sacrifice quality when shifting to private labels, which tend to be significantly cheaper than their branded counterparts.
Supermarkets Tesco, Asda and Sainsbury’s have successfully made their mark within the apparel industry with their brands F&F, George and Tu. www.kcl.ac.uk/artshums/depts/cmci/people/papers/pratt/intchangefashion.pdf. The Macroenvironmental Factors Affecting the Clothing Industry. Online survey software. Free web survey tool. eSurveysPro.com. SurveyGizmo | Professional Online Survey Software & Form Builder. Docs.